Core Insights - The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Investment Conference serves as a platform for connecting leading enterprises, innovative projects, and industry peers, facilitating accelerated growth in IP development, technology integration, and commercialization [1][2] - The conference is recognized for its value in trend insights, resource matching, and ecosystem collaboration, particularly in the vibrant cultural industry of the Greater Bay Area [2][3] Investment Focus - The company emphasizes three core elements in cultural investments: sustainable business models, content creativity, and technology integration [1][6] - A clear commercialization path is essential for cultural enterprises, with a focus on the operational acumen of entrepreneurs to create a closed-loop between culture and business [1][6] Investment Strategy - The investment strategy is described as a "pyramid-style combination," allocating 60% to stable cash flow mature companies, 30% to growth-oriented technology or content platforms, and 10% to early-stage disruptive projects [11] - The company has invested in various sectors, including the largest book publishing institution in China and leading digital marketing firms, showcasing a diverse portfolio [7][8] Ecosystem Development - The company aims to leverage capital to enhance the cultural industry ecosystem in the Greater Bay Area, focusing on efficient resource allocation and the integration of innovative elements [12] - Collaboration with other funds and institutions is encouraged to support high-growth cultural innovation enterprises, promoting the deep integration of technology and cultural IP [12]

（原标题：何莽：康养是"活法创新"，琴澳可打造全球康养"首发地"） 南方财经记者冯玉怡 实习生 罗奇宇 横琴报道 9月4日，在第四届中国（澳门）国际高品质消费博览会暨横琴世界湾区论坛期间，文旅主题论坛在横琴 盛大举行。论坛以"文旅深度融合·琴澳共筑世界湾区文旅新标杆"为主题，围绕文旅演艺、非遗传承、 数字艺术、休闲康养等多个领域展开深入探讨。 在演讲的最后，何莽提出了横琴打造"未来生活体验区"的愿景。他指出，康养与文旅融合，不仅能够满 足人们对美好生活的需求，还将形成新的产业增长极。 此外，他提出了三大方向。首先是通过文旅演艺、非遗体验、数字艺术等形式，赋能康养消费，提升生 活品质；其次是培育面向未来的生活方式，鼓励个性化、智能化、去中心化的健康生活方式，让"个人 IP"成为核心竞争力；最后是加强康养与AI、数智制造、生物医药等未来产业的融合，实现跨界创新。 他进一步指出，康养并非一个狭义的医疗或养老服务，而是一种面向未来的健康生活方式。它既是一种 生活理念，也是一种产业逻辑。根据对3700多个康养基地的调研，康养产业主要形成了四大基本业态， 分别为运动康养、研学康养、疗愈康养和旅居康养。 "康养的本质是'活 ...