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广东释放“文化+”乘数效应:开辟投资新赛道,激活消费新场景
事实上,"文化+科技"已经成为资本市场关注的焦点。凭借AI与成本优势,短剧、游戏、潮玩已率先打 开东南亚、中东等市场,验证了"文化+科技"的巨大潜能。 "十五五"规划建议明确提出,"激发全民族文化创新创造活力,繁荣发展社会主义文化"。文化大省广 东,正通过积极推动"文化-科技-金融"深度融合,促进文化产业高质量发展,以新需求引领新供给,以 新供给创造新需求。 当前,广东正进一步"给政策"和"搭平台",加速培育文化新质生产力。11月26日—28日,2025粤港澳大 湾区文化产业投资大会(广东·广州)(简称"大湾区文投会")在广州黄埔国际会议中心举办。大会共 吸引超过300个优质文化产业项目及100余位头部投资人现场参会对接。 南方财经记者李振 广州报道 从去年《黑神话:悟空》的横空出世,到今年《哪吒2》缔造的电影票房神话,透过两大现象级文化IP 的爆火,不难得出一个结论:文化产业正在以前所未有的势头,成为未来最大的确定性赛道。尤其是当 东方美学邂逅现代科技,传统文化融入新兴产业,奇妙的"化学反应"开始引发惊人的"乘数效应"。 投资文化新赛道正当时 2021年,一部《雄狮少年》横空出世,以独特的现实主义观照,结合 ...
华视锐达与国信中数签署战略合作 宁波奉化:“文化+”发展战略结硕果
据悉,包括华视锐达在内,2025年奉化已成功招引3家外省文化企业落户上规,形成了良好的集聚发展 态势。这批新生力量正与奉化现有的产业基础深度融合,共同驱动着区域文化产业向数字化、智能化、 高端化迈进,为奉化经济高质量发展培育了新的增长极。 奉化区委宣传部相关负责人表示,通过引入北京的资本与生态资源,不仅助力企业飞跃式发展,还有效 反哺奉化本土的数字经济产业生态,吸引更多上下游关联企业关注奉化、落户奉化。 作为奉化引进的优质文化科技企业,华视锐达(宁波)科技有限公司以"人工智能+企业营销"为核心定 位,其自主研发的AI营销平台"BAIMA"具备鲜明的技术领先性与落地能力。北京国信中数投资管理有 限公司在AI产业投资、数字生态构建等领域积累了丰富实践经验,此次战略合作将实现双方核心优势 的深度叠加,形成"资源支撑+技术落地+生态共建"的合作闭环。 华视锐达的成功签约,是奉化区创优文化产业营商环境进程中落下的的一个生动注脚。近年来,奉化区 紧紧围绕"文化+"战略,通过构建精准高效的服务体系、制定具有吸引力的产业政策、打造特色鲜明的 产业平台,成功吸引了一批优质文化科技企业聚集。 11月19日下午,华视锐达(宁波)科 ...
“文化+”“+文化”双向奔赴
Core Insights - The cultural industry in China is increasingly integrating creative products into daily life, leading to significant market benefits and collaborative development across the industry [1][3][5] Group 1: Cultural Products and Market Impact - The animated film "Chang'an 30,000 Miles" has generated over 1.82 billion yuan in box office revenue, sparking a renewed interest in Tang poetry and boosting related book sales [2] - The dance poetry drama "Just This Green" has performed over 800 shows, expanding into various media formats, showcasing the successful commercialization of stage art [2] - The cultural industry’s GDP contribution reached 4.59% in 2023, nearing the 5% threshold for pillar industries, with projected revenue of 19.14 trillion yuan in 2024 [3] Group 2: Cultural Integration and Innovation - The "Cultural + Creative Products" trend has led to a surge in cultural consumption, with products like the Palace Museum calendar selling over 8.5 million copies [5] - "Cultural + Technology" initiatives have produced immersive exhibitions and digital museums, enhancing public engagement with history [6] - "Cultural + Tourism" has enriched local tourism experiences, with projects like "Impression Liu Sanjie" attracting significant visitor numbers [7] Group 3: Broader Cultural Engagement - The integration of culture into sports events has increased tourism, with local cultural elements featured prominently in team branding and performances [7] - Urban renewal projects are transforming old industrial sites into cultural and recreational spaces, revitalizing local economies [7] - The dual approach of "Cultural +" and "+ Culture" is expected to further stimulate industry growth and enhance cultural consumption [8]
“文化+”“+文化”双向奔赴(深观察)
Core Insights - The integration of culture into the economy is becoming a significant driver of economic development, with the cultural industry contributing 4.59% to China's GDP in 2023, nearing the 5% threshold for pillar industries [4] - The cultural sector is experiencing substantial growth, with projected revenue of 19.14 trillion yuan in 2024, marking a historical high [4] - The rise of cultural products and experiences is fostering a collaborative development across various industries, enhancing consumer engagement and market opportunities [5][6] Group 1: Cultural Products and Market Trends - Innovative cultural products are gaining popularity, with examples like the "Wukong" game boosting tourism in Shanxi and the "Nezha" movie leading to sold-out merchandise [2] - The animated film "Chang'an 30,000 Miles" has generated over 1.82 billion yuan in box office revenue, sparking a renewed interest in Tang poetry and related cultural experiences [3] - The success of Chinese science fiction and mythology in both domestic and international markets is evident, with approximately 200 million active overseas users of Chinese online literature [3] Group 2: Cultural Industry Growth - The cultural industry is becoming a pillar in cities like Beijing and Hangzhou, where its value added to GDP exceeds 10% [4] - The cultural sector's revenue is projected to reach 19.14 trillion yuan in 2024, indicating robust growth and a significant contribution to the economy [4] Group 3: Cultural Integration with Other Industries - The "Cultural + Creative Products" trend is driving consumer interest, with products like the Palace Museum calendar selling over 8.5 million copies [5] - The "Cultural + Technology" approach is leading to immersive experiences through digital exhibitions and virtual museums, enhancing public engagement with history [6] - The "Cultural + Tourism" strategy is enriching travel experiences, with projects like "Impression Liu Sanjie" attracting large audiences [7]
从旁观者变传承者!“文化+”赋能乡村振兴 村民增收有了“金钥匙”
Yang Shi Wang· 2025-10-26 07:19
Group 1 - Cultural activities are being held in various regions during the autumn and winter seasons, contributing to rural revitalization and grassroots elderly care, bringing warmth and vitality to the community [1] - In the creative life week event at Qiandao Lake in Zhejiang, local villagers actively participate in the "Zheli Xiangyin" cultural performance, showcasing their talents [4] - Cultural products developed with non-heritage elements have become a significant source of income for local farmers, with sales revenue exceeding 350,000 yuan from a single product [7][10] Group 2 - Jiangsu Zhenjiang promotes the concept of "cultural elderly care" through cultural performances and poetic readings, enhancing the quality of life for senior citizens [12] - During the activities, health experts provide health education, and power supply departments assist elderly residents with specific needs, demonstrating a commitment to community care [14] - The implementation of the "Electricity Care Code" service allows for intelligent monitoring of elderly residents' living conditions, ensuring timely intervention in emergencies [14]
上城望江招募“时光旅人” 共赴四季文旅之约
Hang Zhou Ri Bao· 2025-10-22 02:40
Core Insights - The "Wangjiang City Time Travel" project invites citizens to explore the historical and cultural transformation of Wangjiang through an immersive 4-kilometer Citywalk experience [1][2] - The project highlights the significant urban renewal in Wangjiang, transforming low-rise shantytowns into high-rise buildings and creating new landmarks [1] - The initiative aims to promote cultural heritage and local economy by integrating various local businesses along the route, offering discounts and interactive cultural experiences [2] Group 1 - The project features a cartoon character based on Bi Sheng, guiding participants through eight distinctive points in Wangjiang, showcasing its past, present, and future [1] - Key historical elements include the memories of local markets and industrial echoes, emphasizing the area's rich cultural background [1] - The Citywalk includes interactive experiences at various locations, such as the old Hangzhou can factory and the new Hangzhou-Hong Kong Technology Building, allowing participants to engage with history and heritage [1] Group 2 - Over 20 local shops are involved in the project, providing a comprehensive experience that includes food, drinks, and cultural activities [2] - The project is part of a year-long initiative aimed at revitalizing cultural heritage and promoting economic innovation in the area [2] - The initiative encourages citizens to understand the changes in Wangjiang through walking and engaging with its cultural and historical narratives [2]
21专访|海通创意:在大湾区投资约9亿元,半数项目来自文投会
21世纪经济报道· 2025-10-10 12:52
Core Viewpoint - The article discusses the challenges in financing the cultural industry and emphasizes the importance of connecting capital with cultural enterprises to drive high-quality development [1]. Group 1: Investment Strategy - Haitong Creative has been deeply involved in cultural industry investment for 13 years, focusing on the "Cultural+" and "AI+" sectors, leveraging the advantages of Guotai Junan Group to provide comprehensive financial services beyond just funding [1][3]. - The company manages several large cultural industry funds, with actual funds in place nearing 12 billion yuan, making it one of the few cultural investment platforms with over 10 billion yuan in RMB fund size [3]. - Current investment directions include a strong focus on non-material cultural heritage, IP, new consumption, and AI, with nearly 70% of investments in the AI full industry chain [3]. Group 2: Investment Challenges and Solutions - Investing in cultural entrepreneurial projects is challenging due to the diversity of cultural enterprises, which vary in business models, operational modes, and team backgrounds [4]. - Haitong Creative aims to provide not only financial support but also to introduce industrial resources and offer full lifecycle service support to the invested enterprises [4]. Group 3: Regional Focus and Collaboration - The company has closely collaborated with the Greater Bay Area over the past three years, aiming to leverage regional synergies to enhance project and business applications [4]. - A notable case is the collaboration between Haitong Creative's invested company, Jianwei Liba Technology, and Guangdong Nanxiu Ancient Architecture Stone Carving Garden Engineering Co., which strengthened their partnership in cultural heritage protection [4]. Group 4: Capital Movement and Industry Events - The keywords for Haitong Creative's operations this year are "southward movement" and "going global," aligning with the national strategy to support enterprises in international expansion [6]. - The Greater Bay Area Cultural Industry Investment Conference has become a crucial platform for Haitong Creative to discover quality projects and facilitate business scene implementation [6][7]. - The conference has seen a significant increase in signed intention amounts, from 2 billion yuan in 2023 to 5.6 billion yuan in 2024, with actual financing reaching 6.387 billion yuan [7].
21专访|海通创意:在大湾区投资约9亿元,半数项目来自文投会
Core Insights - The article discusses the challenges in financing the cultural industry and highlights the importance of connecting capital with cultural enterprises to drive high-quality development [2] - Haitong Creative, a veteran in cultural industry investment, focuses on the "Cultural + AI +" integration strategy, leveraging its comprehensive financial services to support enterprises beyond just funding [2][3] Investment Strategy - Haitong Creative manages several large cultural industry funds, with nearly 12 billion yuan in actual funds, making it one of the few cultural investment platforms with over 10 billion yuan in scale [3] - The current investment focus is on the dual integration of "Cultural +" and "AI +", with nearly 70% of the investments in the AI sector, including foundational platform enterprises and various technology fields [4] - Key areas of interest include IP, VR, MR, and AR, with a strong emphasis on investing in IP projects due to their potential [4] Operational Goals - The company aims to provide comprehensive lifecycle support for invested enterprises, not just financial backing, and seeks to connect projects with industry resources [5] - Haitong Creative has been closely collaborating with the Greater Bay Area to enhance project and business application synergies [5] Case Studies and Achievements - A notable case involves Haitong Creative facilitating a partnership between its invested company, Jianwei Libaoke Technology, and a Guangdong company, enhancing business expansion in the Greater Bay Area [6] - The company has made significant investments in the Greater Bay Area, totaling approximately 900 million yuan, recognizing the region's cultural industry as a leading sector in the country [7] Cultural Investment Conference - The Greater Bay Area Cultural Industry Investment Conference has become a key platform for Haitong Creative to discover quality projects and facilitate business scene implementations [7][8] - The conference has seen a significant increase in signed intention amounts, from 2 billion yuan in 2023 to 5.6 billion yuan in 2024, with actual financing reaching 6.387 billion yuan [8] - The upcoming 2025 conference is set to feature a comprehensive agenda designed to empower the high-quality development of the cultural industry in the Greater Bay Area [8]
大地风华·多彩的答卷
Ren Min Ri Bao· 2025-10-04 21:50
Group 1 - The article highlights the advancements in China's manned space technology since the "14th Five-Year Plan," showcasing the successful extravehicular activities of astronauts aboard the Shenzhou 13 spacecraft [1] - The Fujian aircraft carrier, as China's first to utilize electromagnetic catapult technology, signifies a new stage in naval equipment technology, with the J-35 fighter jet representing a key component of national defense strength [1] - The transformation and upgrade of Xiamen Port as a crucial node in the 21st Century Maritime Silk Road is emphasized, reflecting the busy and grand scene of the port [2] Group 2 - The application of the BeiDou satellite navigation system across various sectors such as energy transportation, agriculture, and urban construction illustrates its deep integration into national economic development [3] - The Hainan Free Trade Port has accelerated its development over the past five years, showcasing a vibrant scene through artistic representations of its infrastructure [3] - The ecological restoration success of the mangrove wetlands in Zhanjiang is highlighted, emphasizing the harmonious coexistence of humans and nature [4] Group 3 - The artistic representation of the Xiong'an New Area's rapid development over eight years reflects the city's bright future and the ambitious goals of the "14th Five-Year Plan" [6] - The article presents a collection of artworks that embody the spirit of the times and the achievements of the past five years, showcasing the diverse artistic expressions of China's development [6][7] - The depiction of offshore wind power and marine ranching platforms illustrates the progress in clean energy development in Guangdong [7]
21专访|粤财中垠王政:不止给钱,更要帮企业找到第二增长曲线
Core Insights - The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Investment Conference serves as a platform for connecting leading enterprises, innovative projects, and industry peers, facilitating accelerated growth in IP development, technology integration, and commercialization [1][2] - The conference is recognized for its value in trend insights, resource matching, and ecosystem collaboration, particularly in the vibrant cultural industry of the Greater Bay Area [2][3] Investment Focus - The company emphasizes three core elements in cultural investments: sustainable business models, content creativity, and technology integration [1][6] - A clear commercialization path is essential for cultural enterprises, with a focus on the operational acumen of entrepreneurs to create a closed-loop between culture and business [1][6] Investment Strategy - The investment strategy is described as a "pyramid-style combination," allocating 60% to stable cash flow mature companies, 30% to growth-oriented technology or content platforms, and 10% to early-stage disruptive projects [11] - The company has invested in various sectors, including the largest book publishing institution in China and leading digital marketing firms, showcasing a diverse portfolio [7][8] Ecosystem Development - The company aims to leverage capital to enhance the cultural industry ecosystem in the Greater Bay Area, focusing on efficient resource allocation and the integration of innovative elements [12] - Collaboration with other funds and institutions is encouraged to support high-growth cultural innovation enterprises, promoting the deep integration of technology and cultural IP [12]