Core Viewpoint - The conference on the high-quality development of the Pubei Chenpi industry emphasizes the integration of traditional culture, natural resources, and modern technology to elevate the industry to a high-value chain, aiming for a billion-dollar industry status [8][9]. Group 1: Event Overview - The 2025 Pubei Chenpi Cultural Tourism Promotion Week and the Second Pubei Chenpi Industry High-Quality Development Exchange Conference were held in Pubei, Guangxi [2][3]. - The event gathered experts, scholars, business representatives, and local leaders to discuss the development paths of the Pubei Chenpi industry [4]. Group 2: Key Insights from Chen Zheng - Chen Zheng, Secretary-General of the Chinese Society of Food Science and Technology, highlighted the need for the Pubei Chenpi industry to establish brand strength through standardization [6][25]. - He acknowledged the industry's transformation from a "flat orange hometown" to a "billion-dollar industry" as a successful integration of traditional culture and modern technology [8][9]. Group 3: Future Development Strategies - Three key strategies were proposed for the future development of the Pubei Chenpi industry: 1. Lead the industry with strategic depth, focusing on technological innovation and health function development [13][21]. 2. Stimulate cultural appeal through innovation, promoting Chenpi in various modern sectors to attract younger consumers [22][24]. 3. Establish standards to enhance brand recognition, aiming to upgrade local standards to national and international levels [25][26]. Group 4: Conclusion and Expectations - The conference aims to gather wisdom and promote cooperation to ensure the Pubei Chenpi industry flourishes like a fine aged product, with aspirations for global recognition [29][30].