院士聚智、全链 赋能！2025年浦 北陈皮文化旅游 宣传周将于28日 开幕_南方+_南 方plus 一片陈皮，成就 一个"百亿"产 业。一种味道， 凝聚一方水土的 千年记忆。 今年晒制的浦北陈皮。李卓然 摄 11月28日，一场 备受瞩目的"陈 皮+"盛宴—— 2025年浦北陈皮 文化旅游宣传周 暨第二届浦北陈 皮产业高质量发 展交流会，将在 世界长寿之乡、 全国富硒农业示 范基地——广西 浦北县正式拉开 帷幕，众多院士 专家、顶尖机 构、行业领袖云 集，让这场 以"浦北陈皮·陈 香世界"为主题 的年度盛会，成 为浦北陈皮产业 发展成果的集中 展示平台，成为 推动"陈皮+美食 +文旅+体育 +AI+智库+招商 +技能"等全链 条、多业态深度 融合，赋能乡村 振兴的重要实 践。 陈皮+智库科技 擘画产业新蓝图 11月28日上午， 本次宣传周的核 心活动——2025 年浦北陈皮文化 旅游宣传周启动 仪式暨第二届浦 北陈皮产业高质 量发展交流会， 将在悦华金浦国 际酒店开幕。届 时，政府领导、 院士专家、行业 领袖将齐聚一 堂，共同见证浦 北陈皮产业发展 的里程碑时刻。 据主办方介绍， 启动仪式上，中 国工程院院士、 ...

11月16日，正值大红柑采收季，走进钦州市浦北县龙门镇林塘村，一缕陈皮清香飘来，村道两旁， 房前屋后，随处可见正在晾晒的金黄色陈皮。"现在这些小陈皮就是我们的'金饭碗'。"果农李德清告诉 记者，他家种了50多亩大红柑，去年种植收入100余万元。 从2022年产值突破30亿元，到2025年产值预计突破80亿元——短短3年多，浦北陈皮年产值成倍增 长。目前，全县大红柑种植面积19万亩，有6个产值超亿元村，带动2万多户、10万多群众增收，核心产 区龙门镇更是入选国家农业产业强镇创建名单。 浦北陈皮产业的壮大并非个例。"十四五"以来，广西以农业产业融合项目为抓手，因地制宜发展乡 村特色产业和农产品加工业，推进全区农业现代化建设。2021—2025年，自治区财政筹措下达中央及自 治区资金超23亿元，累计创建8个国家级优势特色产业集群、9个国家级现代农业产业园、45个国家级农 业产业强镇，建成一批设施现代化、科技集成化、产业融合化、服务社会化、生产绿色化的现代化农业 产业样板。 "当前，广西正围绕糖蔗、水果、中药材、茶叶、家禽、渔业等'桂字号'优势特色农业产业，构建 以产业强镇为基础、产业园为引擎、产业集群为骨干，自治区 ...

00后山东小伙扎 根广西争当陈皮 界"海贼王"：要 让浦北陈皮香飘 全国_南方+_南 方plus 镜头前，顶着一 头利落寸头、身 穿简约T恤的汤 景润，正手持一 片色泽棕红的浦 北陈皮，向屏幕 那头看不见的顾 客，一遍遍讲解 着手中陈皮的奥 妙。这个2001年 出生的山东小 伙，几乎每天都 要进行3-4小时 这样的直播。 下果园、做直 播、拍视频，是 他雷打不动的日 常。每每踏足田 间地头，他总会 戴上一顶草 帽，"我的偶像 是《海贼王》的 路飞，他的草帽 不离身，我也 是！我的梦想是 成为陈皮界的海 贼王，带着浦北 陈皮闯出一片名 堂！" (《这个00后不简单要当"陈皮海贼王"：让浦北陈皮火遍全国》，时长共1分04秒) | 0:00 / 1:04 | | --- | 在浦北柑园筹拍视频的汤景润。 是遥远又陌生的 地方。 可他们不知道， 浦北是享誉在外 的世界长寿之 乡、中国长寿之 乡、扁柑之乡， 还是全国富硒农 业示范基地，这 里87%以上的土 壤富含硒元素。 截至目前，浦北 县大红柑种植面 积19.05万亩， 拥有连片数十年 树龄的茶枝柑老 树，另"生态+长 寿+富硒"成为浦 北陈皮的独特优 势。 树立品 ...

Core Insights - The event for the 2025 Pu Bei Chen Pi Cultural Tourism Promotion Week was held, marking the beginning of efforts to promote the Pu Bei Chen Pi brand nationally and internationally [1] Industry Development - Pu Bei County has positioned the Chen Pi industry as a leading agricultural sector with a target of becoming a "100 billion yuan industry," with the planting area of large red citrus exceeding 190,000 acres, ranking first among counties in China [3] - The Chen Pi industry is expected to achieve a production value of 60 billion yuan in 2024 and is projected to exceed 80 billion yuan this year [3] - The county has successfully cultivated six villages with Chen Pi production values exceeding 100 million yuan, benefiting over 20,000 households and 100,000 people [3] Quality and Unique Features - Pu Bei County boasts over one million large red citrus trees aged over 10 years, with 250,000 trees over 20 years old, and ancient trees nearly 100 years old still thriving [3] - The unique quality of Pu Bei Chen Pi is highlighted by its high content of the medicinal component hesperidin, which reaches 3.7%, surpassing the standards set by the Chinese Pharmacopoeia [3] - The Chen Pi from Pu Bei is characterized by its thick skin, rich oil content, and strong aroma, showcasing significant market potential and value [3] Integration of Industries - The integration of agriculture, culture, and tourism is being promoted in Pu Bei, with efforts to enhance the region's development through the Chen Pi industry [5] - The China Tea Circulation Association is facilitating collaboration between Chen Pi and tea industries, aiming to create innovative products and consumption scenarios that combine the flavors of tea and Chen Pi [7] Policy Support - The Chen Pi industry has received support from national policies, including its inclusion in the list of raw materials for the pilot management of domestic compound health food filings [9] - This policy initiative is expected to expand the downstream applications of Chen Pi, contributing to the economic development of the region [9] Event Highlights - The "Pu Bei Chen Pi · Chen Xiang World" promotion week aims to showcase the achievements in industry integration, technological empowerment, and brand building [10] - The event emphasizes the theme of "culture as the soul, industry as the foundation, and tourism as the medium" to enhance the visibility and reputation of Pu Bei Chen Pi [10]

Core Viewpoint - The article highlights the upcoming 2025 Cultural Tourism Promotion Week for Pu Bei Chen Pi, aiming to enhance the brand influence and market reach of Pu Bei Chen Pi through various activities and collaborations [3][6][32]. Group 1: Event Overview - The 2025 Pu Bei Chen Pi Cultural Tourism Promotion Week will officially launch in November, with a press conference held in Beijing [5][6]. - The event aims to invite national merchants to participate in the activities scheduled for November [6][32]. Group 2: Industry Development - Pu Bei County has a long-standing tradition of cultivating citrus fruits, particularly the Da Hong Gan variety, which has the largest planting area and yield in Guangxi [14][15]. - The county's Chen Pi industry has seen significant growth, with a planting area of 190,000 acres and a projected fresh fruit output of 160,000 tons in 2024, leading to an industry output value exceeding 6 billion yuan [28][30]. Group 3: Technological Advancements - The establishment of the first intelligent public warehouse for Chen Pi in Guangxi marks a significant upgrade in the industry, allowing for better storage and quality control [19][21]. - The intelligent public warehouse has a capacity of 20 tons and covers an area of 2,000 square meters, transforming traditional storage methods [20][21]. Group 4: Cultural and Economic Integration - The promotion week will feature diverse activities, including tree adoption, culinary competitions, and sports events, aimed at creating an immersive experience for participants [33][44]. - The event seeks to integrate industry, culture, and sports, enhancing the overall experience and promoting the unique stories behind Pu Bei Chen Pi [43][45]. Group 5: Partnerships and Collaborations - Several agreements were signed during the event to enhance marketing and distribution channels for Pu Bei Chen Pi, including collaborations with technology companies for live marketing [48][51]. - The partnerships aim to expand the market reach and brand recognition of Pu Bei Chen Pi, leveraging resources and platforms for better promotion [49][53]. Group 6: Future Prospects - Industry leaders express confidence in the potential of Pu Bei Chen Pi to penetrate high-end markets, supported by its large planting base and robust industry chain [60][66]. - The development of a comprehensive industry system from cultivation to processing is expected to inject new momentum into the local economy [67][69].

来往客商品鉴、了解浦北陈皮。（受访者供图） 浦北陈皮香飘东 博会！老挝、越 南等东盟客商现 场交流洽谈_南 方+_南方plus "很多东盟国家 的采购商都来品 尝了咱们的浦北 陈皮产品！"9月 17日，第22届中 国-东盟博览会 启幕，广西浦北 陈皮在"广西供 销大集"展区一 经亮相，便吸引 了众多国内外经 销商、投资者和 消费者的驻足咨 询和热烈关注。 作为中国与东盟 国家间最高级别 的经贸盛会，东 盟博览会既"上 接天线"，展现 前沿科技创新产 品，还"下接地 气"，汇聚有众 多国内外田间地 头的优质农产 品，是农产品交 易与文化交流的 重要桥梁。去年 9月，在第21届 中国—东盟博览 会上，"浦北陈 皮"在众多参选 展品中脱颖而 出、大放异彩， 荣获"最高人气 奖"，品牌价值 制品参展，包括 陈皮茶、陈皮月 饼、青柑茶等， 全面展现浦北陈 皮"药食同源"的 多元价值与创新 应用场景。 浦北陈皮亮相东盟博览会广受关注。 "我们重点打造 的是浦北老树陈 皮的品牌，坚持 三年陈化后再销 售，卖的是陈皮 的陈化价 值。"浦北文宏 食品有限责任公 司总经理莫祖兰 表示，为顺应消 费新趋势，他们 还注重挖掘陈皮 产 ...

Core Viewpoint - The launch of digital products related to the Pu Bei Chen Pi industry marks a significant step towards achieving a target of a 10 billion yuan industry, leveraging digitalization to enhance transparency and traceability in the supply chain [6][39]. Group 1 - The event held in Shenzhen showcased the listing of eleven digital products, including those related to Pu Bei Chen Pi, indicating the formal entry of these digitalized county-level industry products into the market [5][6]. - The Pu Bei Chen Pi industry has shown strong growth, with the planting area of Da Hong Gan reaching 190,000 mu and a projected total fresh fruit output of 160,000 tons in 2024, leading to an industry chain output value of 6 billion yuan [9][10]. - The county plans to establish a 4,720 mu Chen Pi industrial park with a total investment of 5.8 billion yuan, integrating ecological, production, and cultural aspects [10][11]. Group 2 - The establishment of an AI-enabled intelligent public warehouse for Chen Pi in Pu Bei ensures comprehensive monitoring, data tracking, and management of goods, with a storage capacity of 2,500 tons [12][14]. - The digital products will enhance transparency in key processes such as planting and storage, aiding manufacturers in quality assurance and helping sales adjust strategies based on inventory data [30][32]. - The integration of digital products with national geographical indication certification and cultural tourism activities aims to elevate the brand influence and value-added aspects of Pu Bei Chen Pi [38][39]. Group 3 - The event also featured the issuance of "listing certificates" and "data property rights registration certificates" for the digital products, highlighting their compliance with local characteristics and digital technology [20][27]. - The collaboration between the South China Digital Industry Group and 20 other entities signifies a new model of multi-party cooperation in promoting rural revitalization [50].

Core Insights - The article highlights the initiative in Pu Bei County to integrate traditional Chen Pi culture with e-commerce through training programs aimed at enhancing digital skills among local farmers [1][2] - The "Chen Pi + E-commerce Live Streaming" training has successfully increased income for participants, demonstrating the effectiveness of vocational training in promoting employment and industry growth [2] Group 1: Training Programs - Pu Bei County has launched a "4-in-1" project focusing on training local talents in Chen Pi cultivation, sales, and e-commerce, which includes establishing training classes and promoting unique products [1] - Since 2025, 12 training sessions have been conducted, benefiting 358 individuals, with some participants already seeing increased income from their new skills [1] Group 2: Success Stories - Participants like Ning Qin have reported monthly income increases of over 3,000 yuan through e-commerce live streaming after completing the training [2] - Other success stories include Liang Minghua, who established a live streaming team in Guangdong and achieved monthly sales exceeding 600,000 yuan, and Zhou Jinai, who helped local farmers sell Chen Pi through Douyin, generating 3,000 yuan monthly [2] Group 3: Economic Impact - The training not only enhances digital economy skills but also opens new sales channels for Pu Bei County's specialty agricultural products, aligning with rural revitalization strategies and fostering new professional farmers [2]

Core Insights - The article highlights the significance of Chenpi (dried tangerine peel) as both a traditional medicinal ingredient and a culinary product, emphasizing its historical and cultural importance in Chinese medicine and cuisine [3][4][6] - The article focuses on the production of Chenpi in the Pu Bei region, which is recognized as a major production area for Chenpi in China, particularly known for its Da Hong Gan (large red tangerine) [3][4][5] Industry Overview - Pu Bei's climate, diverse terrain, and selenium-rich soil contribute to its status as a prime location for citrus cultivation, particularly Da Hong Gan, which is the main raw material for Chenpi [3][4] - The region has a long-standing tradition of Chenpi production, with techniques that have been passed down for over a century, now recognized as an intangible cultural heritage [5][6] Production Process - The production of Chenpi involves several meticulous steps: harvesting, selecting, cleaning, peeling, drying, and aging, with a particular emphasis on the "three-slice peeling" technique that minimizes damage to the fruit peel [5][6] - Aging Chenpi for over three years enhances its medicinal properties, as the active ingredients increase during this period, making older Chenpi more valuable [6][7] Technological Advancements - Modern technology is being integrated into the Chenpi production process, including smart warehouses equipped with robots and monitoring systems, which enhance the efficiency and traceability of the production chain [7] - The establishment of standards and processing facilities is paving the way for the transformation of the Chenpi industry into a billion-dollar sector [7] Market Potential - The geographical advantages of Pu Bei, including proximity to the Pinglu Canal, facilitate the export of Chenpi, particularly to Southeast Asia, where there is a growing interest in traditional Chinese medicine and health products [7] - The article suggests that the Chenpi industry has significant growth potential, driven by cultural exchanges and the increasing global demand for traditional health products [7]

Core Viewpoint - The "Pubei Chenpi" industry promotion event held in Beijing aims to showcase the development of the Pubei Chenpi industry and connect with northern markets, with a goal of reaching a 10 billion yuan industry target [1][5][7]. Group 1: Event Overview - The event took place on July 26 at the Beijing North Garden Hotel as part of the annual meeting of the Guangxi Enterprise Chamber of Commerce [2][7]. - The promotion leveraged the resources of the Guangxi Enterprise Chamber to create a strategic bridge for connecting with national markets [4][5]. Group 2: Industry Development - Pubei County is recognized as a national selenium-rich agricultural demonstration base, with significant agricultural and industrial resources [11][12]. - The county has a planting area of 187,800 acres for large red citrus, with over 250,000 trees aged over 20 years and 68,900 trees over 30 years [25][26]. - The total industrial chain value of Pubei Chenpi has reached 6 billion yuan [26]. Group 3: Future Goals and Strategies - By 2025, the value of the Pubei Chenpi industry is expected to exceed 8 billion yuan, moving towards a 10 billion yuan target [37][38]. - The county plans to enhance the industry through a full-chain layout, focusing on strengthening primary production, advancing secondary production, and integrating tertiary production [39][40]. - Five key areas for future cooperation include creating a comprehensive agricultural experience, developing a modern logistics system, investing in e-commerce and digital marketing, exploring financial attributes of Chenpi storage, and developing health products [42][44][45].