来往客商品鉴、了解浦北陈皮。（受访者供图） 浦北陈皮香飘东 博会！老挝、越 南等东盟客商现 场交流洽谈_南 方+_南方plus "很多东盟国家 的采购商都来品 尝了咱们的浦北 陈皮产品！"9月 17日，第22届中 国-东盟博览会 启幕，广西浦北 陈皮在"广西供 销大集"展区一 经亮相，便吸引 了众多国内外经 销商、投资者和 消费者的驻足咨 询和热烈关注。 作为中国与东盟 国家间最高级别 的经贸盛会，东 盟博览会既"上 接天线"，展现 前沿科技创新产 品，还"下接地 气"，汇聚有众 多国内外田间地 头的优质农产 品，是农产品交 易与文化交流的 重要桥梁。去年 9月，在第21届 中国—东盟博览 会上，"浦北陈 皮"在众多参选 展品中脱颖而 出、大放异彩， 荣获"最高人气 奖"，品牌价值 制品参展，包括 陈皮茶、陈皮月 饼、青柑茶等， 全面展现浦北陈 皮"药食同源"的 多元价值与创新 应用场景。 浦北陈皮亮相东盟博览会广受关注。 "我们重点打造 的是浦北老树陈 皮的品牌，坚持 三年陈化后再销 售，卖的是陈皮 的陈化价 值。"浦北文宏 食品有限责任公 司总经理莫祖兰 表示，为顺应消 费新趋势，他们 还注重挖掘陈皮 产 ...

Core Viewpoint - The launch of digital products related to the Pu Bei Chen Pi industry marks a significant step towards achieving a target of a 10 billion yuan industry, leveraging digitalization to enhance transparency and traceability in the supply chain [6][39]. Group 1 - The event held in Shenzhen showcased the listing of eleven digital products, including those related to Pu Bei Chen Pi, indicating the formal entry of these digitalized county-level industry products into the market [5][6]. - The Pu Bei Chen Pi industry has shown strong growth, with the planting area of Da Hong Gan reaching 190,000 mu and a projected total fresh fruit output of 160,000 tons in 2024, leading to an industry chain output value of 6 billion yuan [9][10]. - The county plans to establish a 4,720 mu Chen Pi industrial park with a total investment of 5.8 billion yuan, integrating ecological, production, and cultural aspects [10][11]. Group 2 - The establishment of an AI-enabled intelligent public warehouse for Chen Pi in Pu Bei ensures comprehensive monitoring, data tracking, and management of goods, with a storage capacity of 2,500 tons [12][14]. - The digital products will enhance transparency in key processes such as planting and storage, aiding manufacturers in quality assurance and helping sales adjust strategies based on inventory data [30][32]. - The integration of digital products with national geographical indication certification and cultural tourism activities aims to elevate the brand influence and value-added aspects of Pu Bei Chen Pi [38][39]. Group 3 - The event also featured the issuance of "listing certificates" and "data property rights registration certificates" for the digital products, highlighting their compliance with local characteristics and digital technology [20][27]. - The collaboration between the South China Digital Industry Group and 20 other entities signifies a new model of multi-party cooperation in promoting rural revitalization [50].

Core Insights - The article highlights the initiative in Pu Bei County to integrate traditional Chen Pi culture with e-commerce through training programs aimed at enhancing digital skills among local farmers [1][2] - The "Chen Pi + E-commerce Live Streaming" training has successfully increased income for participants, demonstrating the effectiveness of vocational training in promoting employment and industry growth [2] Group 1: Training Programs - Pu Bei County has launched a "4-in-1" project focusing on training local talents in Chen Pi cultivation, sales, and e-commerce, which includes establishing training classes and promoting unique products [1] - Since 2025, 12 training sessions have been conducted, benefiting 358 individuals, with some participants already seeing increased income from their new skills [1] Group 2: Success Stories - Participants like Ning Qin have reported monthly income increases of over 3,000 yuan through e-commerce live streaming after completing the training [2] - Other success stories include Liang Minghua, who established a live streaming team in Guangdong and achieved monthly sales exceeding 600,000 yuan, and Zhou Jinai, who helped local farmers sell Chen Pi through Douyin, generating 3,000 yuan monthly [2] Group 3: Economic Impact - The training not only enhances digital economy skills but also opens new sales channels for Pu Bei County's specialty agricultural products, aligning with rural revitalization strategies and fostering new professional farmers [2]

Core Insights - The article highlights the significance of Chenpi (dried tangerine peel) as both a traditional medicinal ingredient and a culinary product, emphasizing its historical and cultural importance in Chinese medicine and cuisine [3][4][6] - The article focuses on the production of Chenpi in the Pu Bei region, which is recognized as a major production area for Chenpi in China, particularly known for its Da Hong Gan (large red tangerine) [3][4][5] Industry Overview - Pu Bei's climate, diverse terrain, and selenium-rich soil contribute to its status as a prime location for citrus cultivation, particularly Da Hong Gan, which is the main raw material for Chenpi [3][4] - The region has a long-standing tradition of Chenpi production, with techniques that have been passed down for over a century, now recognized as an intangible cultural heritage [5][6] Production Process - The production of Chenpi involves several meticulous steps: harvesting, selecting, cleaning, peeling, drying, and aging, with a particular emphasis on the "three-slice peeling" technique that minimizes damage to the fruit peel [5][6] - Aging Chenpi for over three years enhances its medicinal properties, as the active ingredients increase during this period, making older Chenpi more valuable [6][7] Technological Advancements - Modern technology is being integrated into the Chenpi production process, including smart warehouses equipped with robots and monitoring systems, which enhance the efficiency and traceability of the production chain [7] - The establishment of standards and processing facilities is paving the way for the transformation of the Chenpi industry into a billion-dollar sector [7] Market Potential - The geographical advantages of Pu Bei, including proximity to the Pinglu Canal, facilitate the export of Chenpi, particularly to Southeast Asia, where there is a growing interest in traditional Chinese medicine and health products [7] - The article suggests that the Chenpi industry has significant growth potential, driven by cultural exchanges and the increasing global demand for traditional health products [7]

Core Viewpoint - The "Pubei Chenpi" industry promotion event held in Beijing aims to showcase the development of the Pubei Chenpi industry and connect with northern markets, with a goal of reaching a 10 billion yuan industry target [1][5][7]. Group 1: Event Overview - The event took place on July 26 at the Beijing North Garden Hotel as part of the annual meeting of the Guangxi Enterprise Chamber of Commerce [2][7]. - The promotion leveraged the resources of the Guangxi Enterprise Chamber to create a strategic bridge for connecting with national markets [4][5]. Group 2: Industry Development - Pubei County is recognized as a national selenium-rich agricultural demonstration base, with significant agricultural and industrial resources [11][12]. - The county has a planting area of 187,800 acres for large red citrus, with over 250,000 trees aged over 20 years and 68,900 trees over 30 years [25][26]. - The total industrial chain value of Pubei Chenpi has reached 6 billion yuan [26]. Group 3: Future Goals and Strategies - By 2025, the value of the Pubei Chenpi industry is expected to exceed 8 billion yuan, moving towards a 10 billion yuan target [37][38]. - The county plans to enhance the industry through a full-chain layout, focusing on strengthening primary production, advancing secondary production, and integrating tertiary production [39][40]. - Five key areas for future cooperation include creating a comprehensive agricultural experience, developing a modern logistics system, investing in e-commerce and digital marketing, exploring financial attributes of Chenpi storage, and developing health products [42][44][45].

Core Viewpoint - The launch of the "Pubei Chenpi" high-speed train represents a significant step in promoting the Pubei Chenpi brand and its cultural heritage across China, enhancing its market presence and driving local economic development [2][32][70]. Group 1: High-Speed Train Launch - The "Pubei Chenpi" high-speed train officially commenced its journey on May 28, 2023, from Nanning East Station, carrying the mission of promoting Pubei Chenpi culture and health [2][3]. - The train, named by Guangxi Supply and Marketing San Guan Chenpi Co., Ltd., serves as a mobile cultural experience center for Pubei Chenpi, showcasing its quality and health benefits [5][6][12]. Group 2: Economic Impact and Development - Pubei County has a total planting area of 187,800 acres for Dahuanggan, with over 250,000 trees aged over 20 years, contributing to the local economy and employment [25][26]. - The total industrial output value of the Pubei Chenpi industry is expected to reach 6 billion yuan by 2024, driven by technological advancements and integration of traditional practices with modern methods [28][29]. Group 3: Marketing and Consumer Engagement - The train features various promotional materials, including QR codes for passengers to learn about the history, medicinal value, and production process of Pubei Chenpi, enhancing consumer engagement [12][20][21]. - The innovative marketing approach combines scene-based marketing with instant consumption, breaking traditional promotional pathways for agricultural products [21]. Group 4: Brand Development and Future Plans - The Pubei Chenpi brand is positioned as a key pillar of local economic growth, with ongoing efforts to enhance brand recognition and market reach through infrastructure and cultural initiatives [65][70]. - Future plans include increasing investment in product development, cultural promotion, and brand upgrades to ensure Pubei Chenpi remains prominent in the market [74][75].

Core Viewpoint - The article highlights the culinary richness of Guangxi, promoting it as a destination for food enthusiasts during the May Day holiday, showcasing various local delicacies and their unique flavors [3][4][5]. Group 1: Culinary Highlights - Guangxi offers a diverse range of local dishes, including specialties like Liuzhou snail noodles, Bama fragrant pig, and Nanning old friend rice noodles, which are characterized by their unique flavors and preparation methods [9][10][11]. - The region's natural resources contribute to its culinary offerings, with ingredients like the spicy Tian Deng chili and the nutrient-rich Qinchuan oyster being highlighted for their exceptional quality [16][34]. Group 2: Local Ingredients and Their Significance - Tian Deng chili, known for its extreme spiciness, has a historical significance in the region, contributing to a local industry valued at 250 million [30][31]. - Qinchuan oysters, referred to as "sea milk," are cultivated along the North Latitude 21° coastline, with a brand value of 5.314 billion, showcasing the area's seafood richness [41][43]. - The production of Pu Bei dried tangerine peel emphasizes the region's agricultural heritage, with over 17,000 acres dedicated to growing the fruit, resulting in 6,000 tons of dried peel [48][49]. Group 3: Cultural and Historical Context - The article references the historical significance of local ingredients, such as the legacy of Xu Xiake, a famous traveler who praised the quality of local rice, which is still cultivated using traditional methods [60][70]. - The narrative intertwines the cultural identity of Guangxi with its culinary practices, emphasizing the connection between the land and its food [55][79].