Core Insights - The domestic car rental market in China has seen a significant increase in demand during the summer of 2025, with local pick-up orders for surrounding travel rising by 60% year-on-year [1] - Orders from third-tier cities and below have increased by over 50% compared to the previous year, indicating a trend towards localization and deeper exploration in travel preferences [1] - Popular tourist provinces such as Xinjiang, Qinghai, Yunnan, Guangxi, Tibet, and Sichuan have experienced an average order growth of approximately 40% [1] Market Trends - Specific cities like Jiuzhaigou in Sichuan, Pu'er in Yunnan, Kashgar in Xinjiang, and Changdu in Tibet have seen order increases exceeding 200%, with Jiuzhaigou showing a remarkable growth rate of 750% year-on-year [1] - The "big transportation + local self-driving" model has gained popularity, becoming a standard travel paradigm, while the "return car in a different location" service has significantly reduced travel constraints across regions [1] - Non-traditional popular cities such as Xianju in Zhejiang, Tongchuan in Shaanxi, Xilin Gol in Inner Mongolia, Shuozhou in Shanxi, and Xinhua in Hunan have also entered the top ten in order growth rates, reflecting a shift towards "small town exploration" [1] User Demographics - The primary user groups for car rentals remain the post-80s and post-90s generations, but there is a notable increase in users from the post-00s generation [1] - The "silver-haired" demographic and users from lower-tier cities are emerging as new growth points, indicating a broadening of the rental consumer base and a diversification of travel scenarios [1] - The potential in lower-tier markets is substantial, as the rental consumption group continues to expand [1]