Group 1 - The core point of the article is the launch of Xiaohongshu's local life membership service "Xiaohong Card," which is currently available in Shanghai, Hangzhou, and Guangzhou [1] - The Xiaohong Card is positioned as a "selected card for dining, entertainment, and leisure," allowing users to enjoy discounts at selected stores nationwide and participate in exclusive offline events [1] - The primary goal of launching the Xiaohong Card is to gather users who are knowledgeable about local dining and entertainment, thereby stimulating the creation of high-quality local life content [1]

Core Insights - Xiaohongshu has officially launched its local lifestyle membership service "Xiaohong Card," initially available in Shanghai, Hangzhou, and Guangzhou [1] - The Xiaohong Card offers users discounts at selected stores in the three cities, with discounts up to 10% off, determined by the merchants [1] - The company plans to gradually expand the service to other cities in the future, although currently, it is limited to the three mentioned cities [1]