Core Points - JD.com has announced a three-year "0 commission" policy for hotel merchants, aiming to expand its services into the hotel booking sector, enhancing consumer options and potentially lowering prices [1][3] - The initiative is part of JD.com's broader strategy to leverage its supply chain capabilities, with a focus on optimizing costs and improving service quality in the hotel industry [1][3][5] - JD.com aims to collaborate with hotel merchants to provide better prices and services for consumers, fostering a positive industry ecosystem [3][5] Company Strategy - JD.com has established a new channel division for hotels and restaurants, indicating a structured approach to entering the hospitality market [1][5] - The company has a significant user base of over 800 million high-spending consumers, which aligns well with the target demographic of four-star and above hotels [3] - The focus on supply chain efficiency is emphasized, with JD.com planning to create value for the hotel and restaurant sectors through improved logistics and cost management [5] Market Context - The domestic travel market is experiencing robust growth, driven by increasing consumer demand for travel and accommodation [3] - JD.com's entry into the hotel sector is seen as a strategic move to capitalize on this growth and enhance its competitive position in the local lifestyle services market [3]