Workflow
酒店预订
icon
Search documents
刘强东下厨炒家乡菜 再为一线业务撑腰
Feng Huang Wang· 2025-09-17 02:34
Core Insights - Liu Qiangdong, the founder of JD.com, is actively promoting the company's expansion into various sectors, including food delivery, hospitality, and beauty services, indicating a strong ambition for growth [1][3][10] Group 1: Business Expansion - Liu Qiangdong has been frequently appearing at JD.com's frontline operations, particularly after the company's entry into the food delivery market in April [1][3] - The company aims to innovate the hospitality sector by establishing a new supply chain that reduces costs for restaurants and hotels, targeting a cost reduction to 20% of current levels [5][12] - JD.com is not merely diversifying but is focused on enhancing its supply chain capabilities across various industries, including food delivery and hospitality [6][12] Group 2: Strategic Partnerships - JD.com has signed a strategic cooperation agreement with Jinjiang Hotels to integrate resources and innovate in dining and hospitality services [11][12] - The company is leveraging high-profile events, such as wine tasting sessions, to engage with high-net-worth customers and promote its hospitality services [10][11] Group 3: Market Positioning - Liu Qiangdong emphasizes that JD.com's self-operated model does not harm platform sellers but rather complements them, as evidenced by a 30% growth in restaurants within a five-kilometer radius of the first "Seven Fresh Kitchen" [5][6] - The company is positioning itself against major OTA players like Meituan and Ctrip by offering a zero-commission policy for up to three years, aiming to alleviate pressure on hotel operators [12][13] Group 4: User Engagement - JD.com has reinitiated user engagement events, reminiscent of its early days, to strengthen customer relationships and gather feedback for business improvement [9][10] - The recent wine tasting event saw a significant increase in hotel bookings and user engagement, indicating a successful strategy to attract customers [11][12]
超万家欧洲酒店起诉酒店预订平台“缤客”
Sou Hu Cai Jing· 2025-08-05 09:32
(央视财经《第一时间》)欧洲一家酒店餐饮行业协会组织日前宣布,目前已经有1万多家欧洲酒店加入对酒店和民宿预订网站"缤客"的集体 诉讼,向其索赔。 据德新社3日报道,总部位于荷兰阿姆斯特丹的"缤客"曾经禁止签约酒店通过自身或第三方销售渠道以低于该网站的价格接受顾客预订。欧洲 法院2024年9月19日裁定该条款违反欧洲竞争相关法律,"缤客"随后取消该条款。 欧洲一家酒店餐饮行业协会组织近日表示,目前已有1万多家欧洲酒店加入对"缤客"提起的集体诉讼,要求赔偿2004年至2024年因这一条款而 给这些酒店造成的损失,因为相关条款令不少欧洲酒店明显处于竞争劣势。该诉讼得到奥地利、德国、希腊、意大利等30多个欧洲国家的酒 店行业协会支持。鉴于大量酒店有索赔需求,目前加入集体诉讼的最后期限已从7月31日被延长到8月29日。这家行业协会和瑞士一家酒店学 院的研究显示,2023年,缤客公司占据了71%的欧洲市场份额;最近几年,客人直接从酒店预订的占比显著下降。 转载请注明央视财经 编辑:潘煦 ...
刘强东,刷屏
Zhong Guo Ji Jin Bao· 2025-06-18 07:34
Core Points - JD.com has announced a three-year "0 commission" policy for hotel merchants, aiming to expand its services into the hotel booking sector, enhancing consumer options and potentially lowering prices [1][3] - The initiative is part of JD.com's broader strategy to leverage its supply chain capabilities, with a focus on optimizing costs and improving service quality in the hotel industry [1][3][5] - JD.com aims to collaborate with hotel merchants to provide better prices and services for consumers, fostering a positive industry ecosystem [3][5] Company Strategy - JD.com has established a new channel division for hotels and restaurants, indicating a structured approach to entering the hospitality market [1][5] - The company has a significant user base of over 800 million high-spending consumers, which aligns well with the target demographic of four-star and above hotels [3] - The focus on supply chain efficiency is emphasized, with JD.com planning to create value for the hotel and restaurant sectors through improved logistics and cost management [5] Market Context - The domestic travel market is experiencing robust growth, driven by increasing consumer demand for travel and accommodation [3] - JD.com's entry into the hotel sector is seen as a strategic move to capitalize on this growth and enhance its competitive position in the local lifestyle services market [3]
机构:高考房订单量较2023年上涨八成
Bei Jing Shang Bao· 2025-05-27 08:35
Core Insights - The order volume for "Gaokao" accommodation has increased by 80% compared to 2023, indicating a growing trend among parents to secure lodging in advance for the upcoming exam period [1][2] Accommodation Trends - The most popular cities for "Gaokao" accommodation bookings include Beijing, Shanghai, Xi'an, Chengdu, Nanjing, Tianjin, Guangzhou, Dalian, Changsha, Wuhan, and Shenzhen [1][2] - Nearly 50% of the bookings are for chain hotels, while over 20% are for high-star hotels, reflecting a preference for standardized services and high cost-performance [1][2] Additional Services - Many hotels are offering special services for "Gaokao" students, such as free transportation, early check-in, and late check-out [1][2] - Hotels near exam venues are providing unique amenities like quiet rooms, stationery packages, energy packs, and exam preparation room packages [1][2] - Some hotels prioritize offering "quiet rooms" that are away from noisy streets, elevators, and renovation sounds to help students focus [1][2]
消费向“新”:惠选订房登上《中国经济周刊》封面
Sou Hu Wang· 2025-05-20 09:20
Core Insights - Huixuan Booking has been recognized as a benchmark in the wave of consumption innovation, successfully featured on the cover of "China Economic Weekly" [1][5] - The innovative booking model of Huixuan Booking aligns with the trend of diverse and personalized consumer demands in the current market [3][5] Group 1: Company Overview - Huixuan Booking has transformed the hotel booking model into a "Didi-like" format, allowing consumers to list their accommodation requirements and bid, while hotels choose whether to accept the offer [3] - The company has seen high participation from hotels, exceeding expectations, indicating strong market interest and demand for its innovative service [3] Group 2: Industry Context - The emergence of Huixuan Booking's model is part of a broader initiative by various departments to promote consumption and expand domestic demand through innovative products and services [5] - The recognition from "China Economic Weekly" not only highlights Huixuan Booking's innovative approach but also underscores its potential to lead the industry towards more innovative and diverse consumer experiences [5]