Core Insights - Alibaba has launched a new "in-store group buying" service through Taobao Flash Sale, initially covering key commercial areas in Shanghai, Shenzhen, and Jiaxing, with a focus on various food categories [2][3] - This move is seen as a strategic response to the growing demand in the local lifestyle market, aiming to enhance the overall efficiency and user experience of local services [5][9] - The competition in the local lifestyle market is expected to intensify, particularly with existing players like Meituan and Douyin already established in the group buying space [6][8] Company Strategy - The "in-store group buying" service is part of Alibaba's broader strategy to integrate its e-commerce, payment, transportation, and delivery services, creating a comprehensive ecosystem for local services [5][9] - The integration of Taobao Flash Sale and Ele.me under Alibaba's China e-commerce division indicates a strategic shift towards becoming a major player in the consumer market [9] Market Dynamics - The local lifestyle market is characterized by fierce competition, with Meituan and Douyin leading in the group buying segment, while Alibaba aims to leverage its advantages in payment systems and user engagement [7][9] - The launch of the "in-store group buying" service is expected to attract more offline stores to collaborate with Taobao Flash Sale, enhancing its market presence [4][9] Future Outlook - Analysts suggest that while Alibaba has significant advantages, such as a robust payment system and a large user base, it will need to cultivate user habits and differentiate its offerings to succeed in the competitive landscape [9] - The recent growth in Taobao Flash Sale's user engagement indicates a positive trajectory for the new service, but the challenge remains to establish a unique value proposition in the crowded market [9]

公司1Q2025综合毛利率上升2.4个百分点，核心本地商业收入同增17.8% 1Q2025公司综合毛利率为37.4%，同比上升2.4个百分点。分业务来看，1Q2025公司核心本地商业收入 643.25亿元，同比增长17.8%，经营利润134.91亿元，经营利润率21.0%，同比提升3.2pct；新业务分部收 入222.32亿元，同比增长19.2%，经营亏损22.73亿元，经营利润率-10.2%，同比提升4.6pct。 点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客 户，用作新媒体形势下研究信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿 订阅、接收或使用本订阅号中的任何信息。本订阅号难以设置访问权限，若给您造成不便， 敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相关人员为光大 证券的客户。 报告摘要 公司1Q2025营收同比增长18.1%，经调整净利润同比增长46.2% 公司公布2025年一季报：1Q2025实现营业收入865.57亿元，同比增长18.1%，实现本公司股东应占溢利 100.57亿元，同比增长 ...