每经记者｜陈 婷 每经编辑｜张益铭 9月20日，在将定位设为上海的前提下，《每日经济新闻》记者在淘宝闪购页面发现了"到店团购"的身 影。 不同于高德声势浩大地上线"高德扫街榜"，"到店团购"的上线被处理得极为低调。 同日，记者从淘宝闪购方面了解到，上线消息属实，"到店团购"业务已启动，首批覆盖上海、深圳、嘉 兴三个城市的核心商业区域，品类涉及茶饮、甜品、正餐、自助餐及城市特色小吃等多个餐饮品类。 淘宝闪购方面称，这是"水到渠成"的业务发展。与此同时，记者在"高德扫街榜"进入部分商家的页面 后，也看到了"团购"身影。此外在支付宝"卡包"界面下的"神券"页面，记者发现了"到店团购"选项。 对于淘宝闪购而言，上线"到店团购"业务不但补全了其在本地生活板块的重要拼图，也给淘宝App（应 用程序）赋予了更多功能。对早已陷入激烈角逐的本地生活赛道而言，阿里系这一动作，无疑给本就焦 灼的战局又添了一把火。 集结"三大军团" 《每日经济新闻》记者在淘宝闪购页面看到，本次上线的团购主要包括饮品面包、小吃快餐等高频消费 品类。 "团购本质就是以量换价，一方面可以吸引顾客达到引流效果，另一方面也能促成淘宝闪购和更多线下 店合作。" ...

近期印象最深刻的一句话，是"当前最大的时代红利，是如今是普通人躺平成本最低的年代。" 从理性上来说，我没法否认这句话。此时此刻，我正喝着淘宝闪送的 3 块钱奶茶，吃着美团满 28 减 18 的炸鸡敲键盘，这样的时代上下五千年确实是头一遭。 在我叫了一位家政阿姨，发现她化着好看的妆，得知她曾经开了5家美容院时； 在我前几天和网约车司机聊天，得知他是在裁员后开车出门假装上班时； 在我楼下摆摊的摊主38度还戴着口罩，意识到他们可能不只是为了食品卫生，更是因为害怕被以前的同 事和朋友认出来时； 这些瞬间似乎总在提醒我：躺平成本低，既可以说是最大的红利，也可以说是其他所有红利消失的原 因。 二 就拿便宜外卖来说，背后是很多人的不高兴。 骑手不高兴。《晚点LatePost》的报道里，一组数据让我印象深刻：中国外卖业务人力成本低至约 1 美 元（美国：5 美元）；送餐速度平均每单仅需 35 分钟（美国：75 分钟，俄罗斯：数小时）。同时拥有 但从感性来说，我没法称赞这句话。 因为我知道，我付出的成本，就是其他人的收入。 总有很多瞬间，让我没办法为自己占了便宜沾沾自喜： 在我开门发现给我送奶茶的是一位孕妇外卖员时； 一 最严 ...

Core Insights - The article discusses the transformation of county towns in China, highlighting the contrast between urban and rural consumption patterns and the impact of new consumer brands on these areas [2][3][11]. Group 1: County Towns and Consumption - County towns were historically viewed as symbols of poverty and backwardness compared to major cities like Beijing and Shanghai [2][3]. - The rise of new consumer brands in county towns reflects a desire among local youth to emulate urban lifestyles, leading to a rapid adoption of trendy products [7][9]. - The average number of tea shops in a county town exceeds that of major cities, indicating a shift in consumer behavior and preferences [10]. Group 2: Impact of Short Video Platforms - Short video platforms have significantly altered the consumption landscape in county towns, allowing local businesses to reach consumers more effectively [13][19]. - The integration of short video marketing has enabled new business ecosystems to emerge, with local restaurants and shops leveraging these platforms for promotion [19][20]. - The competition landscape in county towns differs from that in larger cities, as local businesses rely more on word-of-mouth and community ties rather than traditional review platforms [14][19]. Group 3: Cultural Perception and Aesthetics - The aesthetic appeal of county towns has gained attention on social media, reflecting a complex relationship between urban and rural identities [21][22]. - The perception of county towns as "others" continues to shape consumer behavior and brand strategies, with urban consumers often romanticizing rural life [21][22]. - The competition in the market hinges on understanding both the internet landscape and the unique characteristics of county towns [22].