Core Viewpoint - The housing rental industry in China is entering a new phase of standardized development and quality upgrade, driven by a rental population exceeding 260 million and the implementation of the Housing Rental Regulations starting September 15 [1][3] Industry Overview - The Housing Rental Regulations emphasize the importance of professional rental institutions, with a focus on market-oriented and specialized housing rental companies [1][3] - The rental market is currently facing challenges such as rising listing volumes, extended rental cycles, and declining rental prices, leading to increased anxiety among landlords [4][5] Company Initiatives - Ziroom's COO Liang Zhanhua highlighted the company's commitment to innovation in model, digitalization, and centralized asset management to enhance service quality in the rental industry [3][5] - The "Gain Rent" model introduced by Ziroom aims to address rental pain points by providing property renovation and professional asset management services, ensuring a win-win situation for landlords, tenants, and the company [4][5] Market Positioning - The "Gain Rent" model currently accounts for over 50% of Ziroom's nearly one million managed properties, aiming for stable rental income and risk mitigation during market fluctuations [5][9] - Ziroom has been actively involved in revitalizing old commercial properties, achieving a 95% occupancy rate in transformed rental apartments [9][10] Strategic Partnerships - Ziroom has formed a strategic partnership with Invesco Real Estate to establish a joint venture focused on the construction of affordable rental housing and high-end rental communities, with an initial investment of approximately 1.2 billion yuan [10]