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吉利中国星全新东方曜系列上市 以五大维度重塑燃油车价值
Zheng Quan Ri Bao· 2025-09-24 06:44
Core Viewpoint - Geely's new "Dongfangyao" series has been officially launched, with a price range of 98,700 to 179,700 yuan, aiming to enhance its product matrix in the high-end fuel vehicle market [2][5]. Product Launch - The "Dongfangyao" series includes two main product lines: Xingrui and Xingyue L, with a total of six versions for Xingrui priced between 98,700 and 138,700 yuan, and three versions for Xingyue L priced between 158,700 and 179,700 yuan [2]. - The series features two power combinations: 2.0TD+8AT and 1.5TD+7DCT for Xingrui, and three 2.0TD+8AT models for Xingyue L [2]. Brand and Cultural Initiatives - Geely's "Cultural Tourism Exploration Plan" has launched its fourth season in Dunhuang, integrating traditional culture with modern technology and tourism experiences [2]. - Strategic partnerships have been established with the Dunhuang municipal government and Henan TV to promote cultural events and automotive-related cultural products [2]. Design and Technology - The series emphasizes differentiated product strength across five dimensions: design, technology, driving control, comfort, and safety [3]. - The design draws inspiration from Dunhuang Silk Road aesthetics, featuring exclusive colors and interior elements that reflect traditional culture [3]. - The vehicles are equipped with GEEA 3.0 electronic architecture and AI capabilities for enhanced performance and user experience [3]. Performance and Comfort - All models are powered by a 2.0TD engine with a maximum power of 200 kW and peak torque of 400 N·m, achieving 0-100 km/h in 6.5 seconds [4]. - The Xingyue L model includes advanced comfort features such as seat massage and adjustable rear seat backs [4]. Safety Features - The new series incorporates nine safety systems based on four core safety concepts, including high-strength materials and advanced active safety features [4]. - The vehicles are equipped with an AEB system capable of stopping at speeds up to 120 km/h, with future OTA updates planned for enhanced safety features [4]. Market Performance - Fuel vehicles still hold a 49.9% market share in China's passenger car market, with Geely maintaining a dual strategy of investing in both fuel and new energy vehicles [5]. - Geely's total sales are projected to exceed 1.4 million units by mid-2025, with a market share of 10.4%, and the "Geely China Star" series leading in fuel vehicle sales among Chinese brands [5]. - The launch of the "Dongfangyao" series further enriches Geely's product offerings, providing consumers with high-end fuel vehicle options that balance intelligence, comfort, and mechanical performance [5].