Core Viewpoint - The introduction of the new brand "Wah Xiaozong" by Wahaha, set to replace the iconic "Wahaha" brand starting in 2026, is perceived as a significant risk involving power and interest dynamics within the company and its stakeholders [1][4][5] Group 1: Brand Transition - The rebranding to "Wah Xiaozong" is officially described as a move towards brand compliance and youthfulness, but it raises concerns about consumer recognition and market share, as the established "Wahaha" brand has over 30 years of consumer familiarity [1] - The beverage industry is characterized by quick consumer purchasing decisions, meaning a new and unfamiliar brand name could lead to reduced visibility on shelves and a likely decline in market share in the short term [1] Group 2: Stakeholder Impact - The ownership structure of Wahaha is complex, with Zhejiang state-owned assets holding 46%, while the founder's daughter, Zong Fuli, controls 29.4%, and an employee stockholding committee holds 24.6%. This indicates that Zong Fuli does not have absolute control [4] - The state-owned shareholders have not received dividends since 2008, with a total expected payout of over 3 billion yuan that has not materialized, indicating a potential marginalization if "Wah Xiaozong" becomes the new growth focus [4] - Employees, who hold approximately 24.6% of the company through a stockholding committee, may face a disruption in their earnings as the new brand could sever their ties to the original brand's profitability [4] Group 3: Family Dynamics - The introduction of "Wah Xiaozong" could weaken the claims of Zong Fuli's relatives regarding the inheritance of the "Wahaha" brand and its profits, as it may separate future profit sources from the existing family estate [5] - The move is seen as a high-stakes gamble for Zong Fuli, who risks her credibility and the trust of thousands of employees and shareholders if the rebranding fails to resonate with consumers [5] - The brand name change is not merely a marketing decision but also a strategic maneuver in a power struggle, with the outcome potentially reshaping the company's future and Zong Fuli's position within it [5]