Core Viewpoint - The article discusses the shift in communication budgets from short video content to deep content and authoritative media, predicting that by 2026, the budget ratio will change from 8:2 to 6:4, and by 2027 to 4:6 [6][7]. Group 1: Budget Allocation Changes - The current trend shows a significant shift in budget allocation towards deep content, with many companies recognizing the need for quality over quantity in their communication strategies [11]. - A case study from an automotive company illustrates that deep articles published in authoritative media can have a lasting impact on public perception, outweighing technical efforts to manipulate AI rankings [11]. - Companies are increasingly focusing on core keywords and competitive messaging to solidify their market position, leading to a reduction in low-quality content [11][12]. Group 2: The Role of AI in Communication - AI is becoming a central figure in information dissemination, with its ability to discern credible sources and content becoming more sophisticated [8][19]. - The article emphasizes that AI's rational nature will prioritize deep content and authoritative sources, marking a shift away from emotionally driven short videos [8][19]. - The evolution of AI is making it increasingly difficult for companies to manipulate information, as AI can now identify and reject low-quality or deceptive content [17][19]. Group 3: The Future of Public Relations and Media - Traditional public relations and media practices are expected to regain prominence, focusing on deep content and factual reporting [22][25]. - The effectiveness of traditional communication strategies is highlighted, with long-term benefits compared to the short-lived impact of technical manipulation [23]. - Companies are encouraged to engage in genuine content creation and media interaction, moving away from reliance on superficial metrics and focusing on quality storytelling [25][26].