友传咨询是一家专业的财经公关咨询机构，为A股、港股、美股上市及拟上市企业提供全周期资本服务 解决方案，核心团队拥有十年以上行业经验，依托覆盖300+财经媒体的深度资源网络、智能化舆情监 测系统及超1000家机构资源积累，已为生物医药、高端制造、新能源、TMT等行业领域逾千家企业提 供精准合规的财经公关咨询服务，助力客户实现价值提升与可持续发展。 战略签约仪式后，魏清芳结合公司自身业务展开了多个维度的介绍，期望双方立足良好合作基础，以此 次战略签约为起点，持续深化并购重组等领域合作，拓展不同业务领域合作机遇，携手共赢发展。 姚帆表示，公司非常看重本次与壹诺集团的战略合作，这将有力推动友传咨询在财经公关专业服务领域 的纵深发展。壹诺集团在战略并购及超大法税争议领域具备深厚的专业积淀，拥有优质的项目资源和完 善的业务体系，为双方合作提供了广阔空间。此次合作是双方基于共同发展愿景的强强联合。通过资源 整合与优势互补，必将产生"1+1>2"的协同效应。接下来，我们将以最大的诚意整合最优的资源、以实 际行动推动业务深度协同和落地，真正实现互利共赢。 7月3日，友传咨询与壹诺集团举行战略合作协议签约仪式。友传咨询联合创始人 ...

当流量成本持续攀升蚕食品牌利润，当算法推荐加剧内容同质化迷局，AI技术正在深刻重构品牌与消 费者的连接方式。在这个智能搜索主导决策入口、信息过载稀释品牌记忆点的时代，传统公关模式遭遇 前所未有的挑战。 2025年6月6日，智屿公关（Wisland PR）于浙江南浔举办闭门专项研讨会，针对目前客户面临的传播困 局，重磅打造新产品-品牌Ai SEO。研讨会当天，共计探讨百余个红黑榜经典品牌公关案例，随后发布 智屿最新公关工作流智能体应用。 公关创建品牌，广告维护品牌 "公关的唯一使命，是在公众心智中播种信任的种子。"智屿公关创始人陆悠在培训会开场指出。在她看 来，当前主流营销模式内容营销，其底层逻辑实为公关思维——通过价值/兴趣共鸣建立情感纽带，而 非简单粗暴的信息灌输。 对于初创企业，陆悠直言一个认知误区："许多企业将广告视为品牌建设的起点，实则公关才是奠基 者。"广告是直接的促销工具，以重复曝光达成"洗脑式"转化；公关则通过构建价值认同实现"呼唤 爱"的深层对话。 "品牌如果具备基础的舆情管理知识和意识，既不会在危机来临前视若无睹，也不会在危机到来前草木 皆兵。"她强调："危机具有'危险'与'机遇'的两面性这 ...

开年以来港股市场异常火热，"A+H"赴港上市势头强劲。1-5月，27只新股通过IPO募资实现上市，募资 总额同比大增。随着中央及香港监管的多项政策落地，以及境内外多路资金持续入港，多重动因助推港 股全面爆发，进一步夯实香港全球金融中心地位。 近年来，九富凭借高效能服务，持续担纲港股市场重大IPO募资项目的主力供应商，客户覆盖大消费、 TMT、汽车制造、生物医疗等市场主流板块。其中2024年服务"国内最大的饮用纯净水企业"华润饮料 (02460.HK)登陆港股；2023年九富服务"快递出海第一股"极兔速递(01519.HK)、"AI龙头"第四范式 (06682.HK)亮相港股；2022年九富分别为港股年度募资冠军"全球和全国最大的旅游零售运营商"中国中 免(601888.SH/01880.HK)、"造车新势力境内主体赴港上市第一股?"零跑汽车(09863.HK)等提供服务； 2021年则为"回归港股二次上市"的知名互联网视频平台哔哩哔哩(09626.HK)保驾护航，以上项目均位列 当年度港股前十大IPO募资项目。 九富境外服务延续境内高质量作业模式，不仅在IPO募资期间为港股及"A+H"客户提供坚实服务保障， ...

Group 1 - The core point of the article is that InSai Group plans to acquire 80% of the equity of ZhiZhe Brand through a combination of 50% share issuance and 50% cash payment, with a total transaction price of 641.6 million yuan [2] - ZhiZhe Brand is a well-known public relations and marketing service provider in China, serving major global and domestic brands across various industries, including Huawei, BYD, and Douyin [2] - The acquisition is expected to enhance InSai Group's capabilities in public relations, brand management, and digital marketing, thereby improving operational efficiency and profitability [3] Group 2 - The transaction includes protective clauses such as share lock-up arrangements, performance commitments, and compensation arrangements, ensuring that the acquired company meets specific profit targets in the coming years [3] - InSai Group aims to integrate ZhiZhe Brand's operations with its own, leveraging AIGC technology to enhance marketing effectiveness and accelerate commercialization [4] - The company is committed to following regulatory guidelines to expedite the completion of the acquisition and ensure a smooth integration process [4]

因赛集团（300781）6月5日晚间公告，公司拟通过发行股份及支付现金的方式购买智者品牌80%股权， 交易价格6.42亿元。同时，公司拟向不超过35名特定投资者发行股份募集配套资金不超过3.21亿元。 因赛集团表示，本次交易完成后，公司在公关传播专业能力、品牌管理与数字整合营销经营及技术实力 和商业化能力、专业服务人才队伍、战略客户资源等方面将得到加强。公司将进一步完善营销链路和业 务布局，拓宽AIGC技术在营销领域的应用场景，实现战略客户资源的复用与补充。 公告显示，智者品牌是国内知名的公关传播服务商，深耕汽车、科技消费品、云计算、互联网等前沿领 域，长期服务积淀深厚的全球知名品牌和迅速成长的科技品牌，其中包括华为集团、比亚迪（002594） 集团等具有国际影响力的国内硬科技标杆企业。 因赛集团称，智者品牌以创新、创意内容精准塑造客户企业优质的民族品牌形象，将高端技术转化为具 象的市场认知，加速用户市场开拓进程，构建深层次品牌护城河，促进企业持续高质量发展，为我国培 育新质生产力、实现高水平科技自立自强、建立科技强国的战略目标保驾护航。 截至报告书签署之日，刘焱持有智者品牌52.95%股份，有智青年持有智者 ...

Group 1 - The crisis public relations industry is experiencing rapid growth due to advancements in AI, media technology, and increasing global complexities [1][3] - Domestic crisis public relations companies are rising, capturing market share from foreign firms by adapting to local environments and the emergence of domestic brands [3][4] - New "cross-border public relations companies" are entering the crisis PR space, but they often lack the expertise and market share of established firms [4] Group 2 - The latest ranking of crisis public relations companies highlights the top firms, with Zhongtian Public Relations, Edelman, and Ogilvy Public Relations leading the list [6][7] - The ranking criteria have been updated to include real-world case data and the reputation of firms as assessed by executives from listed companies [6][7] - Zhongtian Public Relations is noted for its significant experience and successful management of public relations for major Chinese companies [9] Group 3 - The crisis public relations industry is expected to continue its rapid growth, particularly among large enterprises that are willing to invest significantly in crisis management [12] - There is a growing demand for specialized services such as reputation risk management and crisis training, reflecting the increasing importance placed on crisis management capabilities by large companies [12]

MARA Holdings, Inc. (MARA) reported weaker-than-expected first-quarter 2025 results on May 8, following which the stock has declined by 12%.Quarterly loss came in at 40 cents per share compared with the Zacks Consensus Estimate for a loss of 34 cents per share and the year-ago quarter’s loss of 6 cents. Total revenues of $213.9 million missed the consensus mark by a slight margin but increased 29.5% from the year-ago quarter. Other Quarterly DetailsMARA produced 2,286 bitcoins in the quarter, 19% less than ...

Core Insights - H&R Block, Inc. reported strong third-quarter results for fiscal 2025, with adjusted earnings of $5.38 per share, exceeding the Zacks Consensus Estimate by 5.1% and increasing 8.9% year-over-year. Total revenues reached $2.28 billion, slightly surpassing the estimate by 1.4% and growing 4.2% year-over-year [1] Financial Performance - Revenues from U.S. tax preparation and related services were $2.14 billion, down 5.2% year-over-year. Financial services revenues were $54.5 million, a decline of 12.6%. International revenues decreased by 11.5% to $60.4 million, while Wave revenues increased by 13.3% to $26.7 million [3] - The company ended the quarter with cash and cash equivalents of $773 million, down from $794.6 million year-over-year. Long-term debt decreased to $1.14 billion from $1.5 billion in the previous year. Operating activities used $429.3 million in cash, with capital expenditures at $71.8 million [4] FY25 Outlook - For fiscal 2025, H&R Block expects revenues between $3.69 billion and $3.75 billion, with a midpoint of $3.72 billion aligning with the Zacks Consensus Estimate. Adjusted EPS is projected in the range of $5.15 to $5.35, with a midpoint of $5.25 above the consensus estimate of $5.23. EBITDA is expected to be between $975 million and $1.02 billion, with an effective tax rate of 13% [5] Stock Performance - H&R Block shares have increased by 25.3% over the past year, significantly outperforming the industry, which has seen an 18% decline [2]

以下文章来源于镜相工作室 ，作者镜相作者 镜相工作室 . 商业世界的风向与人 将投中网设为"星标⭐"，第一时间收获最新推送 从"不出海，就出局"到"再不去中东，就晚了"，过去两年，中东是中国出海人讨论最多的目的地之 一。而人口上占海湾六国60%、地理上连接欧亚非三大洲的沙特，则是没有人舍得忽略的一块大蛋 糕。 这里毫无疑问是一片热土。沙特王储小萨勒曼在2016年推出雄心勃勃的"2030愿景"，推动经济开 放和产业多元化转型；沙特人口结构中，约有60%为30岁以下的年轻人，人均收入较高，国民社会 福利较好，释放出旺盛的消费力。 人人都看得见沙特的红利和机会，渴望在这片富庶丰饶之地实现野心抱负，但真正落地难上加难。许 多中国经验在这里失效，新与旧的冲突每天都在这片土地上发生：利雅得商场里的年轻阿拉伯女性， 已经露出头发，在职场独当一面；而在较为保守的南部，一些女性还穿着全身黑袍；当来自成熟商业 社会的外来者认为这里效率低下时，部分沙特本地人却在抱怨改革太快、太激进。 当出海人躬身入局，"富得流油、遍地捡钱"的滤镜褪去，才发现这片土地在巨大想象力和吸引力之 外，更多是悬而未决的问题。 "富得流油、遍地捡钱"的滤镜褪 ...

以下文章来源于镜相工作室 ，作者镜相作者 镜相工作室 . "富得流油、遍地捡钱"的滤镜褪去。 作者 | 李丹 编辑 | 赵磊 来源 | 镜相工作室 从"不出海，就出局"到"再不去中东，就晚了"，过去两年，中东是中国出海人讨论最多 的目的地之一。而人口上占海湾六国60%、地理上连接欧亚非三大洲的沙特，则是没有 人舍得忽略的一块大蛋糕。 这里毫无疑问是一片热土。沙特王储小萨勒曼在2016年推出雄心勃勃的"2030愿景"， 推动经济开放和产业多元化转型；沙特人口结构中，约有60%为30岁以下的年轻人，人 均收入较高，国民社会福利较好，释放出旺盛的消费力。 人人都看得见沙特的红利和机会，渴望在这片富庶丰饶之地实现野心抱负，但真正落地 难上加难。许多中国经验在这里失效，新与旧的冲突每天都在这片土地上发生：利雅得 商场里的年轻阿拉伯女性，已经露出头发，在职场独当一面；而在较为保守的南部，一 些女性还穿着全身黑袍；当来自成熟商业社会的外来者认为这里效率低下时，部分沙特 本地人却在抱怨改革太快、太激进。 当出海人躬身入局，"富得流油、遍地捡钱"的滤镜褪去，才发现这片土地在巨大想象力 和吸引力之外，更多是悬而未决的问题。 考察 ...