Group 1: Industry Overview - The Chinese juice industry is in a mature development stage, characterized by intense competition and a mix of differentiation and cooperation among companies [1][3] - Low-concentration juice dominates the market, with major players like Coca-Cola, Master Kong, and Uni-President leading the segment [1][3] - The overall market share of the top five companies (Coca-Cola, Wei Chuan, Master Kong, Huiyuan, and Uni-President) is 56.20%, indicating a concentrated competitive landscape [3][7] Group 2: Market Ranking - Coca-Cola (China) leads the industry in revenue, with its brand Meiziyuan holding a strong position in the low-concentration juice market [4] - Wei Chuan and Huiyuan follow closely, with Wei Chuan excelling in refrigerated pure juice and Huiyuan focusing on high-concentration juice [4] - Other notable players include Master Kong, Uni-President, and Nongfu Spring, with Nongfu Spring actively expanding into the high-end market through NFC juice [4][7] Group 3: Market Concentration - The CR5 of the Chinese juice beverage industry is projected to reach 58.3% in 2024, with Master Kong, Uni-President, and Nongfu Spring collectively holding a market share of 42.7% [7] - The concentration in low-concentration juice is relatively high, while the mid-to-high concentration and pure juice segments are becoming more diversified [7] Group 4: Competitive Landscape and Company Strategies - Domestic brands focus on pure juice and NFC products in the mid-to-high-end segments, emphasizing health benefits but facing channel and cost pressures [8] - Comprehensive beverage brands leverage scale and full-channel strategies to maintain market share with low-priced products, though they face significant homogenization [8] - International brands dominate the low-concentration market due to brand and channel advantages, while Japanese and Korean brands attract younger consumers with unique flavors [8][10] Group 5: Competitive Dynamics - Supplier bargaining power is moderate, with leading companies mitigating raw material price fluctuations through scale procurement [8] - Buyer bargaining power is strong, as consumers are price-sensitive and switching costs are low, allowing channel partners to exert pressure [8] - The threat of new entrants is low due to high barriers in channels, branding, and technology, while substitute products like tea, coffee, and fresh-cut fruits pose significant competition [8]