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可口可乐改配方风波揭开40年甜味剂暗战
Qi Lu Wan Bao· 2025-07-22 00:24
Core Viewpoint - The ongoing debate over sweeteners in Coca-Cola products has been reignited by President Trump's announcement advocating for the use of real cane sugar in Coca-Cola sold in the U.S., which has led to speculation about potential changes in the company's formulation [2][3]. Sweetener Transition - Coca-Cola originally used cane sugar as the sole sweetener in its classic formula until the 1980s when high fructose corn syrup (HFCS) began to replace it due to lower production costs influenced by U.S. corn subsidy policies [3][4]. - By the 1980s, nearly 40% of added sugars in the U.S. market were HFCS, leading Coca-Cola to switch its U.S. product formulation from cane sugar to HFCS in 1984 [3][4]. Market Variations - In international markets such as Mexico, the UK, and Australia, Coca-Cola continues to use cane sugar, creating a distinct consumer preference for these products among American "cola enthusiasts" who often seek out Mexican cane sugar Coca-Cola [5][6]. - In contrast, domestic sugary beverages in China still predominantly use cane sugar, with brands like Kang Shifu maintaining cane sugar as the primary sweetener [4]. Flavor Differences - The flavor profiles of cane sugar and HFCS differ significantly; HFCS provides a quick burst of sweetness, while cane sugar offers a more prolonged and rounded sweetness experience [6]. - The chemical structures of the two sweeteners are distinct, with cane sugar being a disaccharide and HFCS being a mixture of monosaccharides [6]. Challenges of Reformulation - The likelihood of Coca-Cola fully reverting to cane sugar is low due to several challenges, including higher costs associated with cane sugar, the need to overhaul existing supply chains, and the influence of agricultural subsidy structures that favor corn production [7]. - Consumer taste preferences pose another hurdle, as many have become accustomed to the HFCS version of Coca-Cola, raising concerns about potential customer loss if the formulation changes [7].
可口可乐改配方背后,是一场已持续40年的甜味剂暗战
Qi Lu Wan Bao Wang· 2025-07-18 07:12
Core Viewpoint - The announcement by former President Trump regarding Coca-Cola potentially switching back to real cane sugar in its U.S. products has sparked significant attention and concern within the industry, particularly affecting corn syrup manufacturers like Archer-Daniels-Midland, whose stock dropped by 8% in after-hours trading [2]. Group 1: Historical Context and Ingredient Changes - Coca-Cola originally used cane sugar as the sole sweetener in its classic formula until the 1980s when high fructose corn syrup (HFCS) began to replace it due to lower production costs influenced by U.S. corn subsidy policies [3][5]. - By the 1980s, nearly 40% of added sugars in the U.S. market were HFCS, leading Coca-Cola to switch its U.S. formula to HFCS while maintaining flexibility for other products [3][5]. Group 2: Market Variations and Consumer Preferences - In contrast to the U.S. market, countries like Mexico, the UK, and Australia still use cane sugar in Coca-Cola, creating a unique consumer preference for the "Mexican Coke," which is often sold at a premium due to its nostalgic value [7]. - The flavor profiles of cane sugar and HFCS differ significantly, with HFCS providing a quick sweetness and cane sugar offering a more prolonged, nuanced taste experience [7][8]. Group 3: Economic and Supply Chain Considerations - Transitioning back to cane sugar would significantly increase production costs for Coca-Cola, potentially leading to higher retail prices and reduced market competitiveness [9]. - The existing supply chain for HFCS is well-established, and switching to cane sugar would require substantial adjustments, including sourcing new suppliers and modifying processing equipment [9][10]. - The HFCS industry supports approximately 120,000 jobs, and a shift to cane sugar could result in a 3%-5% reduction in these positions, impacting the livelihoods of many in the food manufacturing sector [9]. Group 4: Political and Consumer Resistance - The U.S. agricultural subsidy structure heavily favors corn production, with about 60% of agricultural subsidies allocated to corn and other grains, complicating any potential shift to cane sugar [10]. - Consumer taste preferences have evolved, and while some may long for the original formula, many have adapted to the HFCS version, creating uncertainty about market acceptance of a potential switch back to cane sugar [10][11].
春节营销推动一季度销量增长!可口可乐:加码中国市场投资
Sou Hu Cai Jing· 2025-04-30 10:02
4月29日,可口可乐公司发布了2025年一季度财报。财报显示,公司一季度营收111.29亿美元,同比微 降2%,核心在于货币汇率等外部因素和区域结构调整,但有机营收增长6%;净利润为33.35亿美元,增 长5%。 销量方面,全球单箱销量增长2%,主要受印度、中国和巴西市场驱动。值得一提的是,亚太市场单箱 销量增长了6%。可口可乐特别提到,在中国市场,可口可乐、雪碧、美汁源在春节期间围绕不同消费 场景推出营销活动,并加强家外场景的市场执行,推动一季度销量实现高个位数增长。 此外,今年可口可乐还在国内市场深化区域合作。 2025年2月,甘肃中粮可口可乐与甘青顺丰正式签署合作协议,双方在渠道共建、品牌联动及供应链创 新等多个方面达成重要共识;3月,江苏太古可口可乐总部落地江北研创园,计划在已有国际领先的 PET生产线基础上,筹建智慧物流中心,进一步提升供应链保障能力。 采写:南都·湾财社记者 王静娟 值得关注的是,今年以来,可口可乐在中国市场有不少新动作,包括推出美汁源创意包装——搓搓瓶、 即饮茶品牌"淳茶舍"完成品牌焕新、可口可乐经典的"分享瓶"(Share a Coke)活动全新回归等。可口 可乐方面表示,可口 ...
可口可乐公司第一季度营收超111亿美元
Bei Ke Cai Jing· 2025-04-30 09:02
Core Insights - Coca-Cola reported Q1 2025 revenue of $11.129 billion, with organic revenue growth of 6% and net profit of $3.335 billion, reflecting a 5% increase [1] - The company anticipates a comparable currency-neutral earnings per share growth of 7% to 9% for 2025, with an expected organic revenue growth of 5% to 6% for the year [1] Revenue and Sales Performance - Global unit case volume increased by 2%, driven primarily by markets in India, China, and Brazil, with the Asia-Pacific region showing a 6% increase [1] - In China, marketing activities around different consumption scenarios during the Spring Festival contributed to high single-digit growth in Q1 sales [1] Product Category Performance - Carbonated beverage global sales grew by 2%, with flagship brand Coca-Cola increasing by 1%, mainly driven by growth in Europe, the Middle East, Africa, and the Asia-Pacific region; Diet Coke saw a 14% increase [1] - Flavored sodas also grew by 2%, primarily due to the Asia-Pacific market [1] - Juice drinks, dairy products, and plant-based beverages saw a global sales increase of 1%, again driven by the Asia-Pacific region [1] - Bottled water, sports drinks, coffee, and tea also experienced a global sales growth of 2% [1] Strategic Outlook - The CEO emphasized the effectiveness of the company's "all-weather strategy," highlighting the ability to navigate complex external environments despite pressures in key mature markets [2] - The company remains committed to its core values and consumer engagement, aiming to create long-term value [2]
可口可乐公司2025Q1全球销量增长2% 中国市场高个位数增长
Jing Ji Wang· 2025-04-30 08:14
Core Insights - The company reported a solid Q1 2025 performance with revenue of $11.129 billion, organic revenue growth of 6%, and net income of $3.335 billion, reflecting a 5% increase [1] - Global unit case volume increased by 2%, driven primarily by markets in India, China, and Brazil, with a notable 6% growth in the Asia-Pacific region [1] - The CEO emphasized the effectiveness of the company's "all-weather strategy" in navigating complex external environments, despite facing pressures in key mature markets [2] Financial Performance - Q1 2025 revenue reached $11.129 billion, with organic revenue growth of 6% [1] - Net income for the quarter was $3.335 billion, marking a 5% increase [1] - Earnings per share (non-GAAP) were $0.73, reflecting a 1% growth [1] Market Performance - Global unit case volume grew by 2%, with significant contributions from the Asia-Pacific region [1] - In China, the company achieved high single-digit growth in sales during the first quarter, supported by targeted marketing activities during the Spring Festival [1][2] - The Asia-Pacific market saw a 6% increase in unit case volume, highlighting its importance to overall growth [1] Product Category Performance - Carbonated soft drinks saw a 2% global volume increase, with flagship Coca-Cola brand growing by 1% [1] - The no-sugar Coca-Cola variant experienced a 14% growth [1] - Other beverage categories, including fruit juices, dairy, and plant-based drinks, also saw a 1% increase in global sales, driven by the Asia-Pacific market [1] Strategic Initiatives - The company is focusing on innovation, with the return of the "Share a Coke" campaign aimed at engaging younger consumers [3] - New product packaging innovations, such as the "squeeze bottle" for juice, enhance consumer interaction and experience [3] - Upgrades to production lines, such as the RGB glass bottle production line in Guangxi, are aimed at improving product experience and production efficiency [3]
可口可乐Q1营收增长6%至111.29亿美元,中国市场销量高个位数提升
Cai Jing Wang· 2025-04-30 02:32
"本季度的业绩表现再次证明我们的'全天候战略'行之有效。"可口可乐公司董事会主席兼首席执行官詹鲲杰表示,"尽 管在一些关键的成熟市场仍面临一定压力,但我们的全球布局使我们能够成功应对复杂的外部环境。" 詹鲲杰也提到,中国市场的增长,得益于去年采取的一系列举措,包括聚焦核心品类以及部分品牌的升级焕新。同 时,可口可乐中国系统也专注于提升执行能力并取得成效,推动了销量的增长。 据悉,2025年4月,广西太古可口可乐完成RGB玻璃瓶汽水生产线升级改造,升级后的RGB玻璃瓶装汽水已经在广西 区域上市。此次改造项目投资超千万元,升级后的RGB玻璃瓶握持手感更好,容量也从200ML提升至275ML。 (企业公告) 近日,可口可乐公司发布2025年一季度财报。披露公司一季度营收111.29亿美元,有机营收增长6%;净利润为33.35亿 美元,增长5%。 销量方面,全球单箱销量增长2%,主要受印度、中国和巴西市场驱动。其中,亚太市场单箱销量增长了6%。在中国 市场,可口可乐、雪碧、美汁源在春节期间围绕不同消费场景推出营销活动,并加强家外场景的市场执行,推动一季 度销量实现高个位数增长。 分品类看,含气饮料全球销量增长2%,其 ...