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春节营销推动一季度销量增长!可口可乐:加码中国市场投资
Sou Hu Cai Jing· 2025-04-30 10:02
4月29日,可口可乐公司发布了2025年一季度财报。财报显示,公司一季度营收111.29亿美元,同比微 降2%,核心在于货币汇率等外部因素和区域结构调整,但有机营收增长6%;净利润为33.35亿美元,增 长5%。 销量方面,全球单箱销量增长2%,主要受印度、中国和巴西市场驱动。值得一提的是,亚太市场单箱 销量增长了6%。可口可乐特别提到,在中国市场,可口可乐、雪碧、美汁源在春节期间围绕不同消费 场景推出营销活动,并加强家外场景的市场执行,推动一季度销量实现高个位数增长。 此外,今年可口可乐还在国内市场深化区域合作。 2025年2月,甘肃中粮可口可乐与甘青顺丰正式签署合作协议,双方在渠道共建、品牌联动及供应链创 新等多个方面达成重要共识;3月,江苏太古可口可乐总部落地江北研创园,计划在已有国际领先的 PET生产线基础上,筹建智慧物流中心,进一步提升供应链保障能力。 采写:南都·湾财社记者 王静娟 值得关注的是,今年以来,可口可乐在中国市场有不少新动作,包括推出美汁源创意包装——搓搓瓶、 即饮茶品牌"淳茶舍"完成品牌焕新、可口可乐经典的"分享瓶"(Share a Coke)活动全新回归等。可口 可乐方面表示,可口 ...
可口可乐公司第一季度营收超111亿美元
Bei Ke Cai Jing· 2025-04-30 09:02
Core Insights - Coca-Cola reported Q1 2025 revenue of $11.129 billion, with organic revenue growth of 6% and net profit of $3.335 billion, reflecting a 5% increase [1] - The company anticipates a comparable currency-neutral earnings per share growth of 7% to 9% for 2025, with an expected organic revenue growth of 5% to 6% for the year [1] Revenue and Sales Performance - Global unit case volume increased by 2%, driven primarily by markets in India, China, and Brazil, with the Asia-Pacific region showing a 6% increase [1] - In China, marketing activities around different consumption scenarios during the Spring Festival contributed to high single-digit growth in Q1 sales [1] Product Category Performance - Carbonated beverage global sales grew by 2%, with flagship brand Coca-Cola increasing by 1%, mainly driven by growth in Europe, the Middle East, Africa, and the Asia-Pacific region; Diet Coke saw a 14% increase [1] - Flavored sodas also grew by 2%, primarily due to the Asia-Pacific market [1] - Juice drinks, dairy products, and plant-based beverages saw a global sales increase of 1%, again driven by the Asia-Pacific region [1] - Bottled water, sports drinks, coffee, and tea also experienced a global sales growth of 2% [1] Strategic Outlook - The CEO emphasized the effectiveness of the company's "all-weather strategy," highlighting the ability to navigate complex external environments despite pressures in key mature markets [2] - The company remains committed to its core values and consumer engagement, aiming to create long-term value [2]
可口可乐公司2025Q1全球销量增长2% 中国市场高个位数增长
Jing Ji Wang· 2025-04-30 08:14
Core Insights - The company reported a solid Q1 2025 performance with revenue of $11.129 billion, organic revenue growth of 6%, and net income of $3.335 billion, reflecting a 5% increase [1] - Global unit case volume increased by 2%, driven primarily by markets in India, China, and Brazil, with a notable 6% growth in the Asia-Pacific region [1] - The CEO emphasized the effectiveness of the company's "all-weather strategy" in navigating complex external environments, despite facing pressures in key mature markets [2] Financial Performance - Q1 2025 revenue reached $11.129 billion, with organic revenue growth of 6% [1] - Net income for the quarter was $3.335 billion, marking a 5% increase [1] - Earnings per share (non-GAAP) were $0.73, reflecting a 1% growth [1] Market Performance - Global unit case volume grew by 2%, with significant contributions from the Asia-Pacific region [1] - In China, the company achieved high single-digit growth in sales during the first quarter, supported by targeted marketing activities during the Spring Festival [1][2] - The Asia-Pacific market saw a 6% increase in unit case volume, highlighting its importance to overall growth [1] Product Category Performance - Carbonated soft drinks saw a 2% global volume increase, with flagship Coca-Cola brand growing by 1% [1] - The no-sugar Coca-Cola variant experienced a 14% growth [1] - Other beverage categories, including fruit juices, dairy, and plant-based drinks, also saw a 1% increase in global sales, driven by the Asia-Pacific market [1] Strategic Initiatives - The company is focusing on innovation, with the return of the "Share a Coke" campaign aimed at engaging younger consumers [3] - New product packaging innovations, such as the "squeeze bottle" for juice, enhance consumer interaction and experience [3] - Upgrades to production lines, such as the RGB glass bottle production line in Guangxi, are aimed at improving product experience and production efficiency [3]
可口可乐Q1营收增长6%至111.29亿美元,中国市场销量高个位数提升
Cai Jing Wang· 2025-04-30 02:32
"本季度的业绩表现再次证明我们的'全天候战略'行之有效。"可口可乐公司董事会主席兼首席执行官詹鲲杰表示,"尽 管在一些关键的成熟市场仍面临一定压力,但我们的全球布局使我们能够成功应对复杂的外部环境。" 詹鲲杰也提到,中国市场的增长,得益于去年采取的一系列举措,包括聚焦核心品类以及部分品牌的升级焕新。同 时,可口可乐中国系统也专注于提升执行能力并取得成效,推动了销量的增长。 据悉,2025年4月,广西太古可口可乐完成RGB玻璃瓶汽水生产线升级改造,升级后的RGB玻璃瓶装汽水已经在广西 区域上市。此次改造项目投资超千万元,升级后的RGB玻璃瓶握持手感更好,容量也从200ML提升至275ML。 (企业公告) 近日,可口可乐公司发布2025年一季度财报。披露公司一季度营收111.29亿美元,有机营收增长6%;净利润为33.35亿 美元,增长5%。 销量方面,全球单箱销量增长2%,主要受印度、中国和巴西市场驱动。其中,亚太市场单箱销量增长了6%。在中国 市场,可口可乐、雪碧、美汁源在春节期间围绕不同消费场景推出营销活动,并加强家外场景的市场执行,推动一季 度销量实现高个位数增长。 分品类看,含气饮料全球销量增长2%,其 ...
无糖雪梨汁,给了我撑下去的勇气
半佛仙人· 2025-03-31 10:06
这是半佛仙人的第1772篇原创 我每天都要喝很多瓶美汁源的桂香雪梨(无糖),甚至连出去跑步都要带一瓶在路上喝。 这东西喝起来和小时候喝的瓶装冰糖雪梨一个味,区别就是,它是无糖的。 这东西,简直给了我撑下去的勇气。 我很爱冰糖雪梨,但不能喝。 因为 我的胰岛已经经历不了过多的风波。 我觉得我的生活会一直这样甜下去。 直到后来上班了。 以及上班后的某一天,我看见了我的体检报告,看到了上面密密麻麻的异常指标。 一开始我还在那数有多少个异常,数一半我不敢数了,我感觉我数的是自己的阳寿。 我不喝了,再也不喝了。 不光是冰糖雪梨,一切含糖饮料我都不敢喝了。 1 年轻的时候我每次去网吧通宵都要买一桶1L装的冰糖雪梨,一边打游戏一边喝。 那时候我喝饮料不需要看配料, 什么冰糖雪梨酸梅汁冰红茶,拿起来就是吨吨吨。 一口下去我什么都忘了,想不到任何形容词任何比喻句,脑子里就一个字: 甜。 我养成了喝任何饮料前都先看一眼配料表的习惯。 我的生活方式变得很健康,我应该不会那么容易死掉了。 但,不快乐。 2 后来市面上有了很多代糖饮料,但我还是想念冰糖雪梨的味道。 我只是不敢喝了,又不是不爱喝了。 就 像 你 爱 上 了 一 个 怪 ...