Core Insights - The automotive industry is reflecting on the impact of IT companies entering the sector, leading to new ideas and marketing strategies, with only a few new players emerging as leaders [1] - IT car manufacturers are leveraging big data to analyze user behavior, which has become a foundation for the success of companies like Li Auto and NIO [2] - The introduction of concepts like "software-defined vehicles" and hardware preset strategies has transformed traditional automotive practices, enhancing efficiency and innovation [3] IT Car Manufacturing New Concepts - Traditional automotive development processes are lengthy and ineffective in meeting modern consumer demands, prompting IT companies to adopt data-driven approaches [2] - NIO's focus on battery swapping is based on extensive data analysis, resulting in significant user engagement and feature iterations [2] - The rapid decision-making and iterative processes from IT environments have been integrated into automotive practices, exemplified by Leap Motor's frequent OTA updates and improvements [3] Challenges from IT Thinking - The influx of IT professionals has introduced new ideas but also highlighted a lack of deep understanding of automotive fundamentals, leading to issues such as overhyped intelligent driving technologies [5] - Misleading marketing of L2-level driving assistance as "full-scene autonomous driving" has created consumer confusion and safety concerns [5][7] - The design of features like hidden door handles, while aesthetically appealing, has raised significant safety issues, particularly in extreme weather conditions [6][7] Return to Automotive Essence - Recent regulatory actions by the Ministry of Industry and Information Technology (MIIT) aim to refocus the automotive industry on safety, mandating clearer labeling and stricter testing for intelligent driving systems [8] - The MIIT's requirements for mechanical backup systems in designs like hidden door handles reflect a shift towards prioritizing safety over technological novelty [8][9] - The industry's evolution is moving from a technology-driven approach to a user-centered focus, emphasizing practical applications of innovations [10]