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32万/平豪宅遭疯抢:揭秘中国新富阶层的财富密码与资产保卫战
Sou Hu Cai Jing· 2025-09-22 18:23
Core Insights - The recent sale of a luxury duplex in Shanghai for 32.68 million yuan per square meter reflects a significant shift in wealth allocation among China's new affluent class, amidst a slowing economy [1][3] - The overall average price of the project reached 20.5 million yuan per square meter, with a subscription rate of 190%, indicating a stark contrast to the sluggish ordinary housing market [3][9] Buyer Demographics - Three main buyer categories have been identified: 35% are internet entrepreneurs, including executives from short video platforms and cross-border e-commerce founders; 20% are owners of hidden champion manufacturing firms in the Yangtze River Delta; and 25% are financial professionals, including private equity fund managers and investment banking managing directors [4][5] Luxury Real Estate as an Asset Anchor - Luxury properties serve three core functions: as a preservation tool in an era of currency overproduction, as a risk isolation firewall, and as a means of accessing elite educational resources, which are seen as hard currency for social mobility [7][9] Shifts in Asset Allocation - The phenomenon at Jinling Huating indicates a paradigm shift in asset allocation among the wealthy, with the proportion of top-tier real estate in their portfolios rising from 15% to 25%, reflecting a move towards core asset strategies [9][10] - The hot sales of luxury properties suggest a growing demand for asset concealment, moving away from traditional luxury goods [9][10] Market Sentiment and Social Implications - The luxury real estate market acts as a barometer for the new economy's wealth generation capabilities and reflects a lack of confidence in traditional investment channels [10][11] - The phenomenon of luxury properties selling out rapidly raises questions about its impact on social mobility and wealth distribution in the context of China's common prosperity policy [10][11]