Investment Rating - The investment rating for the company is "Buy" (maintained) [1][12] Core Views - The company has shown steady revenue growth with a total operating income of 6.112 billion yuan in H1 2025, representing a year-on-year increase of 2.43%. The net profit attributable to shareholders reached 2.665 billion yuan, up 6.87% year-on-year [6][7] - The introduction of the "Tap and Go" feature is expected to enhance user engagement and expand marketing opportunities, linking online and offline marketing scenarios [10][12] Revenue and Profitability - The company achieved an operating income of 6.112 billion yuan in H1 2025, with Q2 income at 3.255 billion yuan, reflecting a year-on-year growth of 0.52% and a quarter-on-quarter increase of 13.89% [7] - The gross margin for H1 2025 was 68.3%, an increase of 3.2 percentage points year-on-year, while the net margin was 43.4%, up 2.3 percentage points year-on-year [7] Media Expansion and Client Diversification - The company expanded its television media points while reducing poster media points, with a total of 1.287 million elevator TV media devices as of July 31, 2025, marking a year-on-year growth of 7.3% [8] - The client structure is diversifying, with the top three client types in elevator media being daily consumer goods, internet, and entertainment, accounting for 51.6%, 15.7%, and 5.6% respectively [8][9] Future Outlook - The company is expected to benefit from domestic demand expansion policies and the new "Tap and Go" interaction method, which will enhance user reach efficiency [12] - Revenue projections for 2025-2027 are 13.270 billion yuan, 14.033 billion yuan, and 14.642 billion yuan respectively, with net profits of 5.528 billion yuan, 5.955 billion yuan, and 6.244 billion yuan [11][12]