中国高端美妆市场仍深陷红海之战！ 高盛报告显示，过去4年中国高端美妆市场规模蒸发2 1 4亿元。今年以来，存量市场环境下， 不少品牌纷纷押注"院线级"、"高浓度"、"数据可视化"，陷入一场功效宣称的竞赛，"媲美热 玛吉" "涂抹式水光针"成为美妆柜台和电商详情页的高频话术。 然而，在这场喧嚣之中，法国希思黎全球总裁Ph ili p p e d 'Or n a n o，这位执掌家族企业的贵族 后裔，显得格外冷静与克制。 " 我们不想盲从于潮流，因为坚信产品好才是真的好，消费者觉得真有效才会再回购。 " 每周三，与母亲、妹妹及研发团队一起开例会是Ph ili p p e d 'Or n a n o雷打不动的安排。这种惯 例，是源于这个美妆世家对于产品创新的极大热情。 从 祖 父 Gu ill a ume d 'Or n a n o 到 父 亲 Hu b e rt d 'Or n a n o ， 再 到 传 承 者 Ph ili p p e d 'Or n a n o ， " 蓝 血贵族"多纳诺家族在近一百年间曾打造了包括法国希思黎在内的三个高端美妆品牌，积累了 深厚的美妆知识储备，并在护肤的基础上向彩妆、香氛和洗 ...

Core Insights - Sisley France officially opened its store in Jinan's MixC on September 1, 2025, emphasizing its commitment to high-end beauty products and a unique French lifestyle experience [1] Group 1: Store Features - The Jinan MixC store features a distinctive French artistic space with two beauty rooms and a Hair Spa, divided into three functional areas: product experience, high-end care, and hair care [1] - The store's entrance showcases a window design incorporating the orchid element from the Sisley logo, enhanced by artistic Italian crystal chandeliers [3] Group 2: Product Offerings - The product experience area highlights a modern color palette for makeup, featuring a Make Up Corner with red and blue neon lights, reflecting French style [5] - Sisley offers a complete range of plant-based makeup products, allowing customers to experience skincare through makeup and access personalized services from professional makeup artists [5] - The fragrance line, known for its artistic design, provides a dual sensory experience, combining visual appeal with captivating scents, each with unique creative inspirations [5] Group 3: Services Provided - The store includes two beauty salons offering comprehensive facial and body care services tailored to various age groups and skin types, ensuring personalized skincare solutions [5]