Core Insights - The Australian health supplement brand achieved a single-day GMV exceeding 5 million with an ROI surpassing the industry average by 30%, indicating that Douyin's store operation has evolved into a strategic growth hub for brands [1] - The average GMV growth rate for Douyin stores using operational services in 2023 is three times that of self-operated teams, reflecting a fundamental transformation in service models [3] - Optimizing product cards can significantly enhance search traffic, with a 0.5% increase in click-through rate leading to a 20% GMV growth [4] Group 1: Evolution of Operational Services - Modern operational companies have transitioned from merely managing accounts to becoming comprehensive command centers that integrate influencer resources, advertising technology, and supply chain management [3] - A new beauty brand partnered with a DP-certified service provider and achieved a 35% search traffic share and a 40% increase in repurchase rate within three months, showcasing the explosive potential of modular services [3] Group 2: Product Card Optimization - The use of scenario-based keywords in product titles can increase click-through rates by 2.3 times, while "pain point solution" style main images can boost conversion rates by 47% above the industry average [4] - A home goods brand optimized product information granularity, making product cards a core entry point that contributed to 35% of traffic [4] Group 3: Influencer Ecosystem and Content Marketing - The "631 influencer pyramid" model is reshaping the grass-roots marketing logic, with top influencers driving 40% of explosive sales and mid-tier influencers creating authentic review content [7] - A pet food brand matched with mid-tier influencers with veterinary backgrounds saw a 60% increase in average order value while reducing the return rate to 12% [7] Group 4: Supply Chain and Customer Experience - Rapid 48-hour shipping has become a core metric for Douyin store experience, highlighting the backend integration value of operational services [10] - A beauty client benefited from a "skin test-custom solution" service that reduced customer service response time to 30 seconds and increased repurchase rates by 35% through personalized recommendations [10] Group 5: Choosing Operational Partners - Established brands should request backend data from service providers, while startups are advised to adopt a trial model of "3 months base fee + 5% GMV share" [10] - Key capabilities to verify include holding Douyin's official DP certification, having a stable influencer resource pool, and providing real-time data dashboards [10] Group 6: Core Value of Operational Services - In the context of Douyin's e-commerce GMV surpassing 2 trillion, the core value of operational services lies in liberating brands from trial-and-error pitfalls [10] - Standardized SOP processes can save 40% in labor costs compared to building in-house teams, with a 30% increase in advertising ROI [10]