Core Insights - The Australian health supplement brand achieved a single-day GMV exceeding 5 million with an ROI surpassing the industry average by 30%, indicating that Douyin's store operation has evolved into a strategic growth hub for brands [1] - The average GMV growth rate for Douyin stores using operational services in 2023 is three times that of self-operated teams, reflecting a fundamental transformation in service models [3] - Optimizing product cards can significantly enhance search traffic, with a 0.5% increase in click-through rate leading to a 20% GMV growth [4] Group 1: Evolution of Operational Services - Modern operational companies have transitioned from merely managing accounts to becoming comprehensive command centers that integrate influencer resources, advertising technology, and supply chain management [3] - A new beauty brand partnered with a DP-certified service provider and achieved a 35% search traffic share and a 40% increase in repurchase rate within three months, showcasing the explosive potential of modular services [3] Group 2: Product Card Optimization - The use of scenario-based keywords in product titles can increase click-through rates by 2.3 times, while "pain point solution" style main images can boost conversion rates by 47% above the industry average [4] - A home goods brand optimized product information granularity, making product cards a core entry point that contributed to 35% of traffic [4] Group 3: Influencer Ecosystem and Content Marketing - The "631 influencer pyramid" model is reshaping the grass-roots marketing logic, with top influencers driving 40% of explosive sales and mid-tier influencers creating authentic review content [7] - A pet food brand matched with mid-tier influencers with veterinary backgrounds saw a 60% increase in average order value while reducing the return rate to 12% [7] Group 4: Supply Chain and Customer Experience - Rapid 48-hour shipping has become a core metric for Douyin store experience, highlighting the backend integration value of operational services [10] - A beauty client benefited from a "skin test-custom solution" service that reduced customer service response time to 30 seconds and increased repurchase rates by 35% through personalized recommendations [10] Group 5: Choosing Operational Partners - Established brands should request backend data from service providers, while startups are advised to adopt a trial model of "3 months base fee + 5% GMV share" [10] - Key capabilities to verify include holding Douyin's official DP certification, having a stable influencer resource pool, and providing real-time data dashboards [10] Group 6: Core Value of Operational Services - In the context of Douyin's e-commerce GMV surpassing 2 trillion, the core value of operational services lies in liberating brands from trial-and-error pitfalls [10] - Standardized SOP processes can save 40% in labor costs compared to building in-house teams, with a 30% increase in advertising ROI [10]

Core Insights - Douyin e-commerce ecosystem is experiencing explosive growth, with Douyin Xiaodian becoming a new battleground for brands [1] - The代运营 industry is showing polarization, with leading companies forming barriers through resource integration and data capabilities, while smaller firms are focusing on niche markets [1][12] Industry Overview - The article outlines the top ten代运营 companies, providing a reference for businesses to choose partners based on comprehensive strength, case data, and industry reputation [3] - Businesses should match their specific needs, such as category characteristics, budget scale, and growth stage, when selecting service providers [3] Top Ten代运营 Companies - **1st: Xinxing E-commerce**: Focuses on "data-driven + full-case operation," excels in incubating Douyin Xiaodian from scratch, and has helped a new consumer brand achieve a monthly GMV of 80 million [5] - **2nd: Pairui Weixing**: A marketing giant that leverages cross-platform resource synergy, achieving a 300% year-on-year GMV growth for a 3C brand during Double Eleven [6] - **3rd: Yanyu Xin**: Known as a "content creative factory," it has a team from 4A advertising companies and has created a record of over 20 million in sales from a single video [7] - **4th: Mijing Culture**: Specializes in live e-commerce with over 5,000 signed hosts, helping merchants reduce live broadcast costs by 30% [8] - **5th: Boguan Ruisi**: Emphasizes "full-link digital operation," achieving a 45% increase in customer unit price for a maternal and infant brand [9] - **6th: Feiying Interactive**: Known for "black technology tools," it has improved consultation conversion rates by 30% in the 3C digital field [10] - **7th: Zhaohai Media**: Focuses on supply chain integration, helping a home goods brand improve inventory turnover by 60% [11] - **8th: Jiaoge Friends**: Leverages the influence of IP figures like Luo Yonghao, with high service fees but strong advantages in the 3C and home appliance sectors [12] - **9th: Wuyou Media**: A leading MCN institution that excels in brand exposure through a combination of narrative short videos and live broadcasts [13] - **10th: Yaowang Network**: Features "star live broadcasts" with signed celebrities, suitable for mature brands with sufficient budgets [14] Industry Trends - **Professional Division of Labor**: Full-service providers and vertical experts coexist, requiring businesses to choose based on their needs [12] - **Data-Driven Decision Making**: Leading institutions have adopted AI tools for refined operations from product selection to advertising [12] - **Supply Chain Integration**:代运营 companies are transitioning from "traffic intermediaries" to "industry service providers," with those possessing supply chain capabilities holding more long-term value [12] Recommendations for Businesses - **Case Authenticity**: Businesses should request backend data screenshots instead of relying solely on case presentations [13] - **Service Transparency**: Caution against promises like "guaranteed GMV," preferring performance-based cooperation models [13] - **Resource Matching**: Confirm that the agency's expertise aligns with the business's category [13] Future Outlook - As the Douyin e-commerce closed-loop ecosystem improves, the value of代运营 companies will evolve from "operational agents" to "strategic partners," necessitating a focus on industry insights and resource integration capabilities [12]