Group 1 - The 119th China Cultural Products Trade Fair opened in Shanghai, showcasing Yizheng Culture as a leading global brand in licensed IP stationery, featuring popular IP products like Sanrio, My Little Pony, Ultraman, Disney, Pokémon, and Transformers [1][2] - Yizheng Culture holds over ten top-tier global IP licenses and aims to innovate in the licensed IP stationery sector, providing high-quality learning supplies for students globally [1][7] - The exhibition area of Yizheng Culture, themed "Creative Stationery, Innovative Dimensions," highlighted its core competitiveness and commercial value through an immersive IP product display [2][7] Group 2 - The popularity of original design products and IP-enhanced brands was noted at the trade fair, with Yizheng's IP creative stationery being a significant draw for attendees [7] - Yizheng Culture focuses exclusively on licensed IP stationery, maintaining a commitment to originality and innovation, which differentiates its products in a market plagued by imitation [7][9] - The company ranks among the top three in market share for creative stationery in China, with a strong emphasis on creative design and a robust team of over 600 production and 100 design professionals [7][12] Group 3 - Yizheng's erasers have achieved cumulative sales exceeding 500 million units, with innovative features like a no-trace formula and reduced residue, appealing to both students and parents [9][10] - In addition to erasers, popular products include IP-themed markers, pencil cases, backpacks, and sketchbooks, which are designed to enhance the learning experience [12]

Core Viewpoint - The 119th China Cultural Products Trade Fair will be held in Shanghai, showcasing a variety of global licensed IP stationery products from Yizheng Culture, a leading brand in the licensed IP stationery market [1][2]. Group 1: Event Details - The China Cultural Products Trade Fair (CSF) is one of the most influential international exhibitions in the cultural and office supplies industry, serving as a grand gathering for new products, designs, channels, and concepts [2]. - Yizheng Culture's exhibition area will cover 162 square meters, themed "Creative Stationery, Innovative Dimensions," located in halls E1-A005 and E1-A010 [2]. - The exhibition will feature popular international IPs such as Sanrio, My Little Pony, Ultraman, Transformers, and Disney, with some IPs making their debut at the event [2]. Group 2: Company Overview - Yizheng Culture, established in 2004, focuses on the innovation and manufacturing of licensed IP stationery, leading the industry trend with a strong IP matrix [3][4]. - The company has developed a comprehensive industry system centered on data-driven and intelligent manufacturing, becoming a benchmark brand in the stationery industry [4]. - Yizheng Culture has signed contracts with over 10 global top-tier IPs, ensuring its products remain popular among students [3]. Group 3: Product Highlights - Yizheng Culture's products include a variety of stationery items such as erasers, markers, pencil cases, backpacks, and pencils, designed with high interactivity and creativity [2][4]. - The company has achieved significant sales milestones, with its "Eraser that Writes in Lines" eraser selling over 500 million units, and its soap eraser gaining popularity on social media [4][5]. - Yizheng's creative backpacks are designed with ergonomic features and are among the brands with the most comprehensive licensed IP backpack offerings in the market [4]. Group 4: Innovation and Design - Yizheng Culture has a professional team of over 600 production staff and 100 senior designers, ensuring efficient execution from concept to product [5]. - The company develops over 1,500 new products annually and holds more than 300 certified patents, including over 7 invention patents [5]. - Yizheng Culture aims to continue providing high-quality learning supplies with licensed IP support, promoting a brand philosophy that enhances the learning experience [5].