广博集团股份有限公司 证券代码：002103 证券简称：广博股份 答：在 IP 运营层面，公司深化市场洞察与 IP 矩阵搭建，既攻坚头部 IP 资源，又深耕小众 IP 蓝海。小众 IP 凭借其独特的圈层文化属性，能精 准触达细分消费群体，而头部 IP 则具备强大的流量聚合能力，两者结 合可形成互补，为公司产品注入差异化价值，以 IP 运营作为引擎，持 续为国内市场发展提供新动能。同时，公司通过积极参加各类行业展会、 粉丝互动，全力构建从内容热度到消费转化的全链路营销体系，持续强 化公司 IP 商业化运营。 4、公司下半年重点发展的 IP，主要品类有哪些？ 答：公司目前授权 IP 包括"诡秘之主"、"诛仙"、"名侦探柯南"、 "面包超人"、"JOJO"、"HUNTER×HUNTER（猎人）"、"银魂"、 "三丽鸥"、"猫福珊迪 （鲨鱼猫）"、"Brunch Brother（吐司兄 弟）"、"魔道祖师"、"天官赐福"、"初音未来"、"盗墓笔记"、 "龙族"、 "咒术回战"等多个国内外热门 IP，后续公司将配合不同 IP 的宣传周期、市场热点等因素，有节奏地向市场推广公司 IP 联名产 品，主要品类包括徽章（吧唧） ...

Group 1 - The 119th China Cultural Products Trade Fair opened in Shanghai, showcasing Yizheng Culture as a leading global brand in licensed IP stationery, featuring popular IP products like Sanrio, My Little Pony, Ultraman, Disney, Pokémon, and Transformers [1][2] - Yizheng Culture holds over ten top-tier global IP licenses and aims to innovate in the licensed IP stationery sector, providing high-quality learning supplies for students globally [1][7] - The exhibition area of Yizheng Culture, themed "Creative Stationery, Innovative Dimensions," highlighted its core competitiveness and commercial value through an immersive IP product display [2][7] Group 2 - The popularity of original design products and IP-enhanced brands was noted at the trade fair, with Yizheng's IP creative stationery being a significant draw for attendees [7] - Yizheng Culture focuses exclusively on licensed IP stationery, maintaining a commitment to originality and innovation, which differentiates its products in a market plagued by imitation [7][9] - The company ranks among the top three in market share for creative stationery in China, with a strong emphasis on creative design and a robust team of over 600 production and 100 design professionals [7][12] Group 3 - Yizheng's erasers have achieved cumulative sales exceeding 500 million units, with innovative features like a no-trace formula and reduced residue, appealing to both students and parents [9][10] - In addition to erasers, popular products include IP-themed markers, pencil cases, backpacks, and sketchbooks, which are designed to enhance the learning experience [12]

Group 1 - The 119th China Cultural Products Trade Fair (CSF Cultural Fair) was held in Shanghai from June 11 to 13, featuring over 1,000 exhibitors and focusing on "domestic and foreign trade" as dual engines for market expansion [1][3] - The fair serves as an important platform for new products, designs, channels, and concepts in the cultural and office supplies industry, as well as a gateway for global companies to enter the Chinese market [3] - The event emphasized "ESG sustainable development" and aimed to explore cutting-edge development dynamics in the industry [1][3] Group 2 - Qixin Group's brand Qixin Wenchuang showcased unique booths combining cultural, creative, interactive, and experiential elements, attracting significant attention from attendees [3] - Qixin Wenchuang introduced popular IP co-branded new products, focusing on integrating modern creativity with traditional culture to resonate emotionally with consumers [5] - The company displayed its proprietary quality products, including the Compera ergonomic pencil designed for children's hand shapes, enhancing comfort and usability [7] Group 3 - The V'mo fingerprint lock series redefined social safety distance by integrating smart technology with office supplies, including award-winning products like the V'mo fingerprint lock bag [9] - The successful hosting of the CSF Cultural Fair provided an efficient platform for new product launches, business negotiations, and industry insights, exploring high-quality development paths for the cultural industry [11]