Workflow
笔袋
icon
Search documents
一正文化亮相CSF 探索全球正版IP文具创新发展
Cai Fu Zai Xian· 2025-06-12 07:21
Group 1 - The 119th China Cultural Products Trade Fair opened in Shanghai, showcasing Yizheng Culture as a leading global brand in licensed IP stationery, featuring popular IP products like Sanrio, My Little Pony, Ultraman, Disney, Pokémon, and Transformers [1][2] - Yizheng Culture holds over ten top-tier global IP licenses and aims to innovate in the licensed IP stationery sector, providing high-quality learning supplies for students globally [1][7] - The exhibition area of Yizheng Culture, themed "Creative Stationery, Innovative Dimensions," highlighted its core competitiveness and commercial value through an immersive IP product display [2][7] Group 2 - The popularity of original design products and IP-enhanced brands was noted at the trade fair, with Yizheng's IP creative stationery being a significant draw for attendees [7] - Yizheng Culture focuses exclusively on licensed IP stationery, maintaining a commitment to originality and innovation, which differentiates its products in a market plagued by imitation [7][9] - The company ranks among the top three in market share for creative stationery in China, with a strong emphasis on creative design and a robust team of over 600 production and 100 design professionals [7][12] Group 3 - Yizheng's erasers have achieved cumulative sales exceeding 500 million units, with innovative features like a no-trace formula and reduced residue, appealing to both students and parents [9][10] - In addition to erasers, popular products include IP-themed markers, pencil cases, backpacks, and sketchbooks, which are designed to enhance the learning experience [12]