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小熊电器:公司今年加大母婴小家电研发资源投入
Zheng Quan Ri Bao· 2025-11-03 08:41
Core Viewpoint - The company is increasing its investment in the research and development of maternal and infant small appliances, aiming to launch a series of popular products and achieve a comprehensive product upgrade [2] Group 1: Product Development and Strategy - The company is focusing on enhancing the image of its maternal and infant small appliances by unifying style and tone, thereby reshaping the category's perception [2] - The company has identified key touchpoints in the user shopping journey and is implementing effective service improvement plans to enhance user reputation for its maternal and infant small appliances [2] Group 2: Market Potential - The maternal and infant product category has significant potential for development, and the company plans to allocate more resources to promote this category [2] - Currently, the revenue scale of the maternal and infant category is relatively small, indicating room for growth and investment [2]