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从南星菜市看浙江“菜篮子”升级 烟火气里的“小确幸”
Zhong Guo Xin Wen Wang· 2025-07-07 08:20
Core Insights - The South Star Vegetable Market in Hangzhou has transformed from a traditional market into a multi-functional space that integrates convenience services, leisure, and cultural exchange, enhancing the daily lives of residents [1][2] - The upgrade of the market reflects a broader trend in Zhejiang, where traditional markets are evolving to become more modern and appealing, catering to the changing preferences of consumers [2] Group 1: Market Transformation - The renovated South Star Vegetable Market features a clean and bright environment, with new services such as vegetable processing offered by vendors, making cooking at home more convenient for customers [1] - Vendors express increased confidence in their business due to the improved market conditions, noting a rise in customer traffic and sales [1] Group 2: Cultural Integration - The market now hosts activities like "book exchange for vegetables," promoting cultural exchange and community engagement among residents [1] - The transformation of markets in Zhejiang, such as the "Pan Cai Sheng Bookstore" in Wenzhou and the culturally designed market in Jiaxing, illustrates a shift towards integrating local culture and modern consumer experiences [2] Group 3: Broader Implications - The evolution of these markets is seen as a tangible expression of the warmth of people's livelihoods and a vivid interpretation of urban development concepts, enhancing the quality of life for residents [2]