民营房企重回土地市场

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民企重回“牌桌” 楼市竞争格局悄然生变
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-04 11:56
Group 1: Market Activity - On May 30, Guangzhou saw the sale of five residential land parcels, with four in Panyu District acquired by Minjie Group at a total price of 3.32 billion yuan [1] - In Chongqing, local private enterprise Haicheng Group won a land parcel in Yubei District at the base price on the same day [1] - In Changsha, Yongzhou Jiaxin Real Estate secured a residential land parcel for 868 million yuan with a 23% premium after 24 bidding rounds, defeating major state-owned enterprises [1][2] Group 2: Emerging Private Enterprises - The recent land market activity has been characterized by the rise of smaller private enterprises, which are primarily focused on regional markets and have different land acquisition strategies compared to state-owned enterprises [1][5] - Minjie Group, with total assets exceeding 100 billion yuan and a focus on second and third-tier cities, has recently re-entered the land market after a period of inactivity [2][6] - Other active private enterprises include Haicheng Group and Sichuan-based companies like Jiahe Xing and Bangtai, which have also focused on regional development rather than first-tier cities [2][3] Group 3: Market Trends and Dynamics - The participation of private enterprises in the land market has significantly increased, with their land acquisition amounts and area shares rising compared to the past two years [4][5] - The current trend shows that private enterprises prefer "weak location, small volume, and low total price" land parcels, primarily in third and fourth-tier cities, as larger state-owned enterprises withdraw from these markets [8] - The competitive landscape indicates a potential future where private enterprises and state-owned enterprises coexist, with the former focusing on non-core areas of second-tier cities and smaller cities [8]