Core Viewpoint - The article discusses the proposals made by Zhang Hongchang, General Manager of Gubeichun Group, at the Shandong Provincial People's Congress, focusing on the revitalization of the Shandong liquor industry and the promotion of private economy through legal frameworks [1] Group 1: Revitalization of Shandong Liquor Industry - Zhang Hongchang suggests enhancing brand elevation to create a "Qilu Fine Liquor" super IP for the province [1] - Recommendations include expanding the market through initiatives like the "Shandong Liquor Going Out" campaign, which encompasses actions such as "thousand stores and ten thousand cabinets" and establishing dedicated Shandong liquor sections [1] - The proposal emphasizes industry integration by developing a "Liquor+" historical classic industry corridor, focusing on a premium route that combines "Liquor + Cultural Tourism + Cultural Creation" [1] - Suggestions for improving the industrial ecosystem include building a liquor grain base and implementing a selection process for "Qilu Brewing Masters," alongside strengthening intellectual property protection [1] Group 2: Promotion of Private Economy - With the implementation of the Private Economy Promotion Law and the Shandong Provincial Private Economy Promotion Regulations, the development of the private economy enters a new phase of legal protection [1] - Zhang Hongchang recommends enhancing the cultivation and guidance of well-known private economy brands, including the publication of a "Shandong Private Enterprise Brand List" [1] - The proposal includes implementing a brand protection plan to ensure that policies benefiting enterprises are delivered quickly and effectively [1] - It emphasizes the need for a clear legal environment and stronger protection of intellectual property for well-known private economy brands [1] - The goal is to create a highland for private economic development characterized by excellent market services, low factor costs, and vibrant market activity [1]