Core Viewpoint - Climate startups are shifting their focus away from climate issues to align with changing economic and political landscapes, emphasizing national security and other market opportunities instead [2][3][5]. Group 1: Shift in Messaging - Companies developing climate-friendly metals, cement, and fuels are now highlighting how their products contribute to national security amid rising global trade tensions [4][5]. - Many climate startups have removed references to climate benefits from their messaging, instead focusing on how their technologies can address urgent national security concerns [11][16]. - The financial environment has become challenging, with equity financing for climate tech startups dropping by 40% in 2024 to $50.7 billion, marking the third consecutive year of decline [7]. Group 2: Company Examples - Magrathea Metals has shifted its narrative from climate benefits to emphasizing the urgency of domestic magnesium production for national security, particularly for military applications [11][14][33]. - Brimstone, a low-carbon cement startup, has repositioned itself as a proponent of domestic manufacturing, removing climate-related commitments from its messaging [15][17]. - VEIR, initially focused on electric vehicle charging solutions, has pivoted to serve the growing data center market, reflecting a broader trend of adapting to immediate market demands [25][29]. Group 3: Broader Industry Trends - Major companies like Dow and General Motors are also aligning their interests with national security, advocating for tax credits for low-carbon hydrogen production without mentioning climate change [20][21]. - The shift in focus among startups and established companies highlights the risks of relying on government subsidies and changing political priorities [23][24].