Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. has successfully integrated traditional Chinese medicine with modern cultural creativity, exemplified by its award-winning product "Four Seasons Harmony" at the 2025 "Beijing Gift" Global Cultural and Creative Competition [3][12]. Group 1: Product Development and Innovation - The "Four Seasons Harmony" product line won the "Scene Application" award at the 2025 "Beijing Gift" Global Cultural and Creative Competition, which received 4,410 submissions since its launch in July [3]. - The product development is rooted in traditional Chinese medicine, utilizing ancient texts and seasonal health principles to create fragrances that align with the body's needs throughout the year [5][7]. - The company has developed over 100 cultural and creative fragrance products, including "Anping Fragrance," "Ankang Fragrance," and "Four Seasons Harmony," forming a diverse product matrix that includes incense, herbal fragrances, and essential oils [7][12]. Group 2: Market Strategy and Distribution - The fragrance products are available in Tongrentang's nationwide chain pharmacies and have established partnerships with major bookstores in Beijing, Xi'an, Shanghai, and Fujian to enhance offline sales [8]. - The company actively promotes traditional Chinese medicine culture through experiential activities in schools and public spaces, aiming to educate participants about the heritage of traditional medicine [10]. Group 3: Future Outlook - The company plans to continue focusing on the integration of global creativity with Beijing's cultural heritage, aiming to launch more high-quality products that reflect the essence of Tongrentang's traditional medicine culture and meet consumer demands for holistic health [12].