作为以城市命名的城市礼物注册商标"北京礼物"，如今飘进了一缕悠长的同仁堂药香。 北京同仁堂科技发展股份有限公司（以下简称"同仁堂科技公司"）旗下子公司北京同仁堂世纪广告有限公司研发的"四季合 香"产品，荣获2025年"北京礼物"全球文创大赛成果发布会"场景创新"赛道场景应用类文创商品奖项。 据了解，2025"北京礼物"全球文创大赛自今年7月启动以来，共征集4410件作品。获奖作品历经全球征集、重点宣讲、专家初 审与复审等多轮筛选，涵盖国际礼物、古都印记、科创融合、场景创新、时尚潮流等多个品类。 "能在诸多产品中脱颖而出，一方面是同仁堂深厚品牌积淀、制药传承使然，另一方面更是企业不断适应文创市场需求，融合 国际视野与北京地域特色，主动求新求变的有益尝试。"北京同仁堂世纪广告有限公司相关负责人表示。 在中医药理论中，素有"内病外治"理念，古人通过香品，以直接点燃，或隔火隔水熏蒸自然挥散等使用形式，用于疾病的治 疗、预防、养生，其核心理念与当今所说的"气味疗法""药香同源"概念一脉相承。 目前，同仁堂香产品不仅进驻同仁堂全国连锁药店终端渠道，还先后与位于北京的新华书店总店，以及西安、上海、福建等 地的新华书店达成合 ...

Core Insights - The company is actively promoting its seasonal health products during summer events in Beijing, showcasing items like loquat syrup and various herbal products [1][4] - The company emphasizes the integration of traditional Chinese medicine with modern health concepts, particularly through its aromatic products [2][11] Group 1: Product Offerings - The company has launched over 100 aromatic products, including incense, essential oils, and cultural items, based on the traditional Chinese philosophy of "medicinal fragrance" [2][15] - Seasonal products such as loquat syrup, which contains 30% fresh loquat pulp, and various flavors of ready-to-eat ejiao cake have attracted significant consumer interest [4][9] Group 2: Community Engagement - The company participated in the "Health China Tour" event, providing health lectures and showcasing summer health products to local residents [6][9] - The company is involved in community welfare activities, aiming to deliver health benefits to citizens through various outreach programs [4][9] Group 3: Cultural Promotion - At the "Asian Infrastructure Investment Bank Annual Meeting," the company demonstrated traditional ejiao-making techniques, highlighting the cultural heritage of Chinese medicine [11][13] - The company’s aromatic products have gained popularity among international guests, showcasing the blend of traditional craftsmanship and modern aesthetics [15]

Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. is actively participating in cultural tourism events to enhance consumer experiences through its creative fragrance products, emphasizing the integration of traditional Chinese medicine with modern lifestyle aesthetics [1][8]. Product Offerings - The company’s creative fragrance products are based on the "medicinal fragrance origin" concept, combining traditional pharmaceutical techniques with intangible cultural heritage of incense-making, featuring over 100 products across seven series, including incense, bracelets, pendants, sachets, and essential oils [3][8]. - Notable products include the "Anping Fragrance" and "Ankang Fragrance" sachets, which are designed to offer blessings for health during the Dragon Boat Festival, and seasonal incense products aimed at providing natural protection against summer ailments [10]. Market Engagement - The company’s booth at the event attracted numerous visitors, showcasing a variety of creatively designed fragrance products that appealed to different age groups, particularly younger consumers [3][10]. - The innovative liquid fragrance products, such as "Xinyue" and "Wuyu," have gained popularity for their modern interpretations of traditional scents, facilitating a transition from time anxiety to a state of tranquility [8]. Cultural Integration - The company’s products reflect a blend of traditional Chinese medicine and contemporary lifestyle, aiming to make traditional culture more accessible and relevant to modern consumers [8][10]. - The "Four Seasons Combined Fragrance" incense gift box is designed based on traditional Chinese medicine principles, aligning with seasonal changes and promoting a connection to nature [10].

Core Viewpoint - The article highlights the successful presentation of Beijing Tongrentang Technology Development Co., Ltd. at the 27th China Beijing International Science and Technology Industry Expo, showcasing both traditional Chinese medicine and innovative health products, reflecting a blend of heritage and modernity [1][2]. Group 1: Traditional Chinese Medicine Products - The company emphasizes its unique formulation, high-quality ingredients, exquisite craftsmanship, and significant efficacy in its pharmaceutical offerings, focusing on meeting market demands [2]. - The "Royal Medicine 300" series includes 24 traditional Chinese medicine varieties and 10 nourishing paste varieties, showcasing the historical and cultural significance of Tongrentang's traditional medicine [6]. Group 2: Innovative Health Solutions - The company integrates traditional Chinese medicine with modern technology, exemplified by the personalized skin testing device that uses advanced imaging technology to provide customized skincare solutions [10]. - The introduction of the Tongrentang herbal cosmetics series, including products like whitening masks and hair care solutions, has received positive feedback from attendees [12]. Group 3: Non-Pharmaceutical Products - The company is expanding its non-pharmaceutical offerings, including health foods and beverages, which complement its traditional Chinese medicine products, creating a comprehensive health product portfolio [12]. - The company has developed a range of aromatic products, including incense and essential oils, that combine traditional craftsmanship with modern consumer preferences [16][17].