Core Insights - The company is actively promoting its seasonal health products during summer events in Beijing, showcasing items like loquat syrup and various herbal products [1][4] - The company emphasizes the integration of traditional Chinese medicine with modern health concepts, particularly through its aromatic products [2][11] Group 1: Product Offerings - The company has launched over 100 aromatic products, including incense, essential oils, and cultural items, based on the traditional Chinese philosophy of "medicinal fragrance" [2][15] - Seasonal products such as loquat syrup, which contains 30% fresh loquat pulp, and various flavors of ready-to-eat ejiao cake have attracted significant consumer interest [4][9] Group 2: Community Engagement - The company participated in the "Health China Tour" event, providing health lectures and showcasing summer health products to local residents [6][9] - The company is involved in community welfare activities, aiming to deliver health benefits to citizens through various outreach programs [4][9] Group 3: Cultural Promotion - At the "Asian Infrastructure Investment Bank Annual Meeting," the company demonstrated traditional ejiao-making techniques, highlighting the cultural heritage of Chinese medicine [11][13] - The company’s aromatic products have gained popularity among international guests, showcasing the blend of traditional craftsmanship and modern aesthetics [15]

Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. is actively participating in cultural tourism events to enhance consumer experiences through its creative fragrance products, emphasizing the integration of traditional Chinese medicine with modern lifestyle aesthetics [1][8]. Product Offerings - The company’s creative fragrance products are based on the "medicinal fragrance origin" concept, combining traditional pharmaceutical techniques with intangible cultural heritage of incense-making, featuring over 100 products across seven series, including incense, bracelets, pendants, sachets, and essential oils [3][8]. - Notable products include the "Anping Fragrance" and "Ankang Fragrance" sachets, which are designed to offer blessings for health during the Dragon Boat Festival, and seasonal incense products aimed at providing natural protection against summer ailments [10]. Market Engagement - The company’s booth at the event attracted numerous visitors, showcasing a variety of creatively designed fragrance products that appealed to different age groups, particularly younger consumers [3][10]. - The innovative liquid fragrance products, such as "Xinyue" and "Wuyu," have gained popularity for their modern interpretations of traditional scents, facilitating a transition from time anxiety to a state of tranquility [8]. Cultural Integration - The company’s products reflect a blend of traditional Chinese medicine and contemporary lifestyle, aiming to make traditional culture more accessible and relevant to modern consumers [8][10]. - The "Four Seasons Combined Fragrance" incense gift box is designed based on traditional Chinese medicine principles, aligning with seasonal changes and promoting a connection to nature [10].