跟随马年的脚步，北京同仁堂的药香跨越重洋，抵达堂吉诃德的故乡。 "这太神奇了！我从未想过草药可以变成如此精美的艺术品。"一位名叫卡洛斯的当地游客手捧刚做好的香牌激动 地说，"它不仅是礼物，更让我感受到一种来自东方的智慧与宁静。"另一位女士玛丽亚则对香囊爱不释手："这些 香气如此优雅又富有层次，我要把它挂在卧室，每晚都能想起今天的美好体验。" 此次涉外展示活动，不仅是传统制香技艺的一次成功亮相，更是同仁堂将文化遗产转化为可感、可知、可享的国 际文化产品的生动实践。 凭借一百余款文创香产品，企业构建起涵盖熏香、中药香饰、香囊、精油香薰等品类的香文化产品矩阵，并通过 识香材、装香囊、制香珠、做香牌等技艺展示与互动活动，创新表达同仁堂香文化，打造沉浸式文化体验。 "此次参加西班牙春节文化交流活动，是展示中医药文化深厚内涵的良好机遇，也为同仁堂香产品走向海外提供了 窗口与平台。"相关负责人表示，企业专门挑选了安神助眠、提神醒脑等功效类产品，并精心安排了香牌制作、香 囊缝制等互动环节。 2月8日，首场活动在马德里国家音乐厅举行。应邀而来的嘉宾与游客刚一走近展位，便被散发着独特香气的香牌 和香串所吸引。不少人跃跃欲试，饶有 ...

Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. has successfully integrated traditional Chinese medicine with modern cultural creativity, exemplified by its award-winning product "Four Seasons Harmony" at the 2025 "Beijing Gift" Global Cultural and Creative Competition [3][12]. Group 1: Product Development and Innovation - The "Four Seasons Harmony" product line won the "Scene Application" award at the 2025 "Beijing Gift" Global Cultural and Creative Competition, which received 4,410 submissions since its launch in July [3]. - The product development is rooted in traditional Chinese medicine, utilizing ancient texts and seasonal health principles to create fragrances that align with the body's needs throughout the year [5][7]. - The company has developed over 100 cultural and creative fragrance products, including "Anping Fragrance," "Ankang Fragrance," and "Four Seasons Harmony," forming a diverse product matrix that includes incense, herbal fragrances, and essential oils [7][12]. Group 2: Market Strategy and Distribution - The fragrance products are available in Tongrentang's nationwide chain pharmacies and have established partnerships with major bookstores in Beijing, Xi'an, Shanghai, and Fujian to enhance offline sales [8]. - The company actively promotes traditional Chinese medicine culture through experiential activities in schools and public spaces, aiming to educate participants about the heritage of traditional medicine [10]. Group 3: Future Outlook - The company plans to continue focusing on the integration of global creativity with Beijing's cultural heritage, aiming to launch more high-quality products that reflect the essence of Tongrentang's traditional medicine culture and meet consumer demands for holistic health [12].

Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. showcased traditional Chinese medicine at the 2025 China Open Tennis Tournament, blending ancient practices with modern health concepts to attract a younger audience [1][12]. Group 1: Product Showcase - The exhibition featured a variety of traditional Chinese medicine products, including Shengmai Drink, Liuwei Dihuang Wan, and Jingshi Niuhuang Jiedu Pian, highlighting the company's strong foundation in traditional medicine [3]. - A range of health products was also presented, such as health drinks, skincare masks, and hair care products, aligning with the health-oriented philosophy of the event [5]. Group 2: Engagement with Athletes - Notable tennis player Sorana Cirstea participated in a hands-on experience of making herbal sachets, demonstrating the interactive approach of the exhibition [8][10]. - The company aims to enhance global recognition of traditional Chinese medicine through athlete involvement and innovative presentations [12]. Group 3: Scent Products - The company introduced its "Bencao Zhi Yue" series and other aromatic products at the player’s banquet, which became a popular attraction among attendees [13][16]. - The scent products are developed based on the concept of "medicinal fragrance," with nearly 140 products available, focusing on benefits like sleep aid and relaxation [18]. Group 4: Market Expansion - The products were also made available in 16 authorized cultural and creative stores during the event, expanding the reach of Tongrentang's offerings to a broader audience [21].

Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. is actively participating in cultural tourism events to enhance consumer experiences through its creative fragrance products, emphasizing the integration of traditional Chinese medicine with modern lifestyle aesthetics [1][8]. Product Offerings - The company’s creative fragrance products are based on the "medicinal fragrance origin" concept, combining traditional pharmaceutical techniques with intangible cultural heritage of incense-making, featuring over 100 products across seven series, including incense, bracelets, pendants, sachets, and essential oils [3][8]. - Notable products include the "Anping Fragrance" and "Ankang Fragrance" sachets, which are designed to offer blessings for health during the Dragon Boat Festival, and seasonal incense products aimed at providing natural protection against summer ailments [10]. Market Engagement - The company’s booth at the event attracted numerous visitors, showcasing a variety of creatively designed fragrance products that appealed to different age groups, particularly younger consumers [3][10]. - The innovative liquid fragrance products, such as "Xinyue" and "Wuyu," have gained popularity for their modern interpretations of traditional scents, facilitating a transition from time anxiety to a state of tranquility [8]. Cultural Integration - The company’s products reflect a blend of traditional Chinese medicine and contemporary lifestyle, aiming to make traditional culture more accessible and relevant to modern consumers [8][10]. - The "Four Seasons Combined Fragrance" incense gift box is designed based on traditional Chinese medicine principles, aligning with seasonal changes and promoting a connection to nature [10].