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价格暴跌到1元/斤,阳光玫瑰变“阳光没贵”?
虎嗅APP· 2025-08-25 00:16
Core Viewpoint - The article discusses the significant decline in the price of "Sunshine Rose" grapes, once considered a premium fruit, now being sold at very low prices due to oversupply and quality issues in the market [5][8][24]. Group 1: Price Decline - The price of Sunshine Rose grapes has dropped to as low as 10 yuan for 3 jin (approximately 1.5 kg), with reports of prices ranging from 1 to 3 yuan per jin in some areas, compared to 5 to 7 yuan per jin last year [5][7][9]. - In major wholesale markets like Guangzhou's Jiangnan market, wholesale prices for Sunshine Rose grapes are generally between 4.5 to 7 yuan per jin, with some lower quality grapes selling for as little as 3 yuan per jin [10][13]. - The overall market for Sunshine Rose grapes has seen a significant price drop, with many vendors reporting average prices lower than in previous years [10][14]. Group 2: Supply and Demand Dynamics - The planting area for Sunshine Rose grapes has exceeded 1.5 million mu (approximately 100,000 hectares), accounting for over 40% of the total fresh grape production in China, leading to a supply that far exceeds demand [18][24]. - The rapid expansion of planting areas since 2016 has resulted in a saturated market, with many growers unable to keep up with the necessary cultivation techniques, leading to a decline in quality [24][25]. - The article highlights a trend of "bad money driving out good," where lower quality grapes are flooding the market, negatively impacting consumer confidence and overall market reputation [20][22]. Group 3: Quality Issues - The quality of Sunshine Rose grapes has become inconsistent, with many growers lacking the technical expertise required for proper cultivation, resulting in a wide range of product quality [17][20]. - There are concerns about the use of pesticides and fertilizers, with some consumers expressing fears about chemical residues, although experts argue that these concerns are often exaggerated [21][22]. - The market has developed a grading system for Sunshine Rose grapes, where higher quality grapes still command good prices, while lower quality products are struggling to sell [18][19]. Group 4: Future Outlook - The low price trend for Sunshine Rose grapes is expected to continue in the short term, with potential for price recovery dependent on factors such as significant reductions in production and ongoing consumer demand for quality [26][27]. - Industry experts predict that while the overall price may not see a significant increase by 2026, there could be opportunities for structural price rebounds for high-quality grapes from specific regions [26][27].