Core Insights - During the "Double Eleven" shopping festival, Shaanxi's fruit online retail sales reached 3.181 billion yuan, marking a year-on-year increase of 13.16% [1] Sales Performance - Fresh fruit and processed products online retail sales were 2.954 billion yuan and 227 million yuan, with year-on-year growth of 12.84% and 17.51% respectively [1] - Local sales network retail amounted to 1.584 billion yuan, up 5.70% year-on-year, while external sales network retail reached 1.597 billion yuan, reflecting a growth of 21.69% [1] Product Categories - The top-selling online fruit categories included kiwi, apples, and jujubes, with online consumption amounts of 753 million yuan, 627 million yuan, and 368 million yuan, showing year-on-year growth of 16.02%, 12.16%, and 5.74% respectively [1] Live Streaming Sales - The online retail sales through live streaming during "Double Eleven" totaled 729 million yuan, representing a year-on-year increase of 15.90%, with a cumulative viewership of 69 million and a total of 6,100 live streaming sessions [1] - Local fruit categories such as kiwi, apples, and jujubes were highlighted as best-selling items in live streaming [1]