Core Insights - The online retail sales of fruits in Shaanxi province reached 16.119 billion yuan from January to September, marking a year-on-year growth of 7.57%, ranking third in the country [1] - Fresh fruits remain the dominant category in online sales, accounting for 85.33% of total sales, with a retail value of 13.754 billion yuan, growing by 7.16% year-on-year [1] - Processed fruit products showed a robust growth with online retail sales of 2.365 billion yuan, reflecting a year-on-year increase of 10.05%, outpacing fresh fruits by 2.89 percentage points [1] Sales Performance - Shaanxi's fruit online retail sales are only behind Shandong and Guangdong provinces, showcasing strong market performance [1] - The cities of Weinan, Xianyang, and Yan'an are key contributors, with Weinan leading at 3.996 billion yuan in online sales, followed by Xianyang and Yan'an at 3.251 billion yuan and 3.160 billion yuan respectively, together accounting for 64.56% of total sales [1] - Cities like Xi'an, Yulin, and Ankang experienced significant growth rates of 17.59%, 15.61%, and 13.75% respectively, achieving double-digit growth [1] Product Categories - Shaanxi apples and kiwis continue to perform well, with online retail sales of 3.106 billion yuan for apples (up 11.13%) and 1.906 billion yuan for kiwis (up 9.16%) [2] - The number of regional public brands for Shaanxi fruits increased to 66, up by 5 from the previous year, generating online retail sales of 11.403 billion yuan [2] Cross-Border E-commerce - The cross-border e-commerce for Shaanxi fruits showed positive growth, achieving online retail sales of 115 million yuan, a year-on-year increase of 18.22%, significantly higher than local fruit sales [2] - Apples, pears, and kiwis are the top-selling fruits in cross-border markets, with Thailand, Vietnam, and Russia identified as major export destinations, highlighting the growing market influence of Shaanxi fruits in Belt and Road countries [2]