近年来，一批网红水果持续占据果品店的"C位"。比如阳光玫瑰葡萄以独特的玫瑰香气和无籽脆甜的口 感突围，打破了传统葡萄的味觉体验；金枕榴莲口感细腻如奶油、香气浓郁且持久，使其在榴莲品种中 脱颖而出；手指柠檬剖开后内部果肉呈鱼子酱状颗粒，咬破时酸味爆裂感强，被称为"水果中的鱼子 酱"等。 "这些水果，或凭味道、或靠外形、或借健康属性、或依情绪价值，加上社交媒体的内容包装及产业链 的快速响应，最终在流量与口碑的互动中完成从农产品到文化符号的跃升，引发一阵阵消费热潮。"国 家葡萄产业体系鲜食葡萄栽培岗位团队成员、南京农业大学教授陶建敏分析说。 "网红水果对销售的带动太显著了。我们特别关注网上对水果的评价，只要成为热点水果，我们都会立 即进货。"南京樱花路小王水果店负责人姜女士告诉记者，"近期除了荔枝外，阳光玫瑰销售也不错，两 种水果销售额占店里四成左右。" □ 本报记者杨民仆 近日，随着电视剧《长安的荔枝》热播及同名电影的上映，荔枝也借势"破圈"，成为水果界的顶流网 红。近年来，网红水果不断涌现，水果营销模式也日趋多样化，悄然改写水果市场的竞争格局。 在南京建邺区白龙江东街的缤果水果超市，记者看到货架上整齐摆放着无核 ...

Core Insights - The rise of "explosion peaches" in the market is attributed to their unique appearance, characterized by cracks in the skin and flesh, which has led to increased sales on e-commerce platforms despite being considered defective products [1][3][12] - Marketing strategies have involved rebranding these peaches as "rare" and "sweeter than ordinary peaches," misleading consumers about their quality [2][3][26] Group 1: Product Characteristics - "Explosion peaches" are not a new variety but rather a result of specific varietal traits, weather conditions, or poor management leading to fruit cracking [1][19] - The phenomenon of cracking is linked to rapid water absorption by the fruit, causing the flesh to grow faster than the skin, resulting in splits [18][19] - Different peach varieties exhibit varying tendencies to crack, with some being more prone due to their growth characteristics [19] Group 2: Market Dynamics - Sales of "explosion peaches" have surged, with some varieties experiencing a fivefold increase in weekly sales, indicating strong consumer interest despite their flaws [7][12] - E-commerce platforms have seen a variety of "explosion peaches" marketed with exaggerated claims about their sweetness, with some sellers stating they are six times sweeter than regular peaches [3][19] - The pricing of "explosion peaches" varies significantly, with some being sold at prices higher than quality fruits, creating a substantial profit margin for sellers [14][16] Group 3: Consumer Awareness - Experts and legal professionals have warned consumers to be cautious of marketing traps and to focus on the actual taste and nutritional value of fruits rather than marketing hype [2][26][27] - There is a call for consumers to be informed about fruit quality and to avoid being misled by trendy concepts that do not reflect the true nature of the products [27][26] - Recommendations include that e-commerce platforms should ensure accurate product descriptions and that regulatory bodies should provide guidelines to help consumers identify common scams in the fruit market [27][26]