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华服“舞动”中原 激活文旅融合新动力——河南大遗址公园走廊上的“汉服经济”观察
Core Insights - The Chinese cultural and tourism industry is experiencing rapid recovery and transformation, with "Guochao" consumption becoming a key driver for industry upgrades, particularly highlighted by the popularity of Hanfu [1][2] - The integration of Hanfu with cultural tourism is creating significant economic opportunities, with the national Hanfu consumer base exceeding 10 million and a market size reaching 15 billion yuan in 2024 [1] Group 1: Cultural Heritage and Tourism Integration - The "Three Gorges" corridor in Henan, connecting major historical sites, is leveraging Hanfu to create a closed-loop model of cultural experience, industry extension, and livelihood improvement [1][2] - The Hanfu trend is not just a fashion statement but a deep cultural experience that enhances visitor engagement with historical sites [4][5] Group 2: Regional Variations and Unique Offerings - Different cities along the corridor are developing unique cultural experiences: Kaifeng integrates Hanfu with Song Dynasty aesthetics, while Anyang emphasizes Shang Dynasty elements [3][4] - The immersive experiences offered in these cities, such as themed events and interactive activities, are attracting significant tourist interest and participation [5][6] Group 3: Economic Impact and Employment Generation - The Hanfu industry in Luoyang has created a comprehensive supply chain, generating over 30,000 jobs and significantly boosting local employment [6][7] - Kaifeng's cultural tourism is projected to attract 1.05 billion visitors in 2024, contributing to a revenue of 779.6 billion yuan, with Hanfu-related experiences playing a substantial role [7] Group 4: Sustainable Development and Long-term Growth - The cities are implementing detailed management strategies to ensure the longevity of the Hanfu trend, focusing on quality service and visitor satisfaction [8][9] - The overall goal is to transform cultural heritage into a sustainable economic driver, enhancing both cultural appreciation and local livelihoods [10]