据资料显示，该区汉服市场主体从2022年底的18家激增至现在的1360家，3年增长近75倍；2023年以来，累计 吸引超1100万人次体验汉服，单日汉服体验游客最高突破15万人次，带动老城汉服市场消费规模达到16.99亿 元，成为老城区重要的民生产业和幸福产业，也成为拉动区域经济、改善民生的重要力量。 汉服热潮不仅激活了租赁、销售核心业态，更催生出妆造师、跟拍师、选片师、簪娘等新就业形态，带动3万 余人从事文旅相关行业。老城区顺势而为，推动汉服与民宿、餐饮、演艺、研学等业态深度融合，打造完整 产业链条。数据显示，老城区民宿数量从13家飞速发展到如今的937家，短短3年时间增长了71倍，平均入住 率超过80%，成为游客沉浸式体验古都生活的重要载体。 游客身着汉服拍照 顶端新闻·河南商报讯（记者 付首鹏 通讯员 刘宇婷 王玺 文/图）刚刚过去的周末，位于洛阳市老城区的洛邑 古城景区里，身着汉服的游客络绎不绝，目之所及皆是盛世霓裳、民族韵味、文化风尚，彰显出文旅深度融 合的魅力。 近年来，洛阳市老城区依托深厚历史底蕴与丰富旅游资源，大力发展以汉服体验为代表的新文旅产业，推 动"汉服+洛邑古城"火爆出圈。"来一次洛邑 ...

岁末的吉隆坡，文化潮涌。 12月9日，两场承载中华风韵的文化盛典在马来西亚首都精彩上演——"牡丹传情 汉服溢彩 共筑中 马文化桥梁"主题推介活动在拉曼大学孔子学院温情启幕，"花开丝路·共绘繁荣"菏泽巨野工笔牡丹画全 球巡展在肯恩艺术馆精彩亮相。 菏泽以牡丹、汉服"一体双翼"的文化矩阵，跨越山海搭建文明对话桥梁，为中马人文交流注入新活 力，持续扩容菏泽文化"国际朋友圈"。 牡丹传情汉服溢彩，"双IP"联动搭建文明对话桥梁 菏泽文化出海持续扩容"国际朋友圈" "从画中的牡丹到身上的汉服，文化已不再是静默的展品，而是融入时代、服务美好生活的活跃力 量。"马来西亚雪兰莪州州议员梁德志高度赞赏菏泽将文化资源转化为可感、可触、可流传的产业与品 牌，为讲述中国故事提供了鲜活案例，也为马来西亚青年感知中华文化的深厚魅力打开了一扇窗口。这 不仅是艺术的展示，更是"文化赋能生活、创造价值的生动实践"。 "以牡丹为信使，传递的不只是东方美学，更是中华优秀传统文化的时代生机。"菏泽市委常委、宣 传部部长曹临的比喻恰如其分。活动现场，曹临与梁德志共同为"巨野工笔牡丹画马来西亚推广中心"揭 牌，为这朵"产业之花"在海外持续绽放搭建平台， ...

冬日的菏泽，黄河两岸凝霜含韵，牡丹园内育蕾待春，汉服工坊里机杼声声。 中华优秀传统文化"两创"的密钥，藏在对本土文脉的精准拿捏与深度探寻里。菏泽摒弃"大而全"的 笼统打法，锁定最具辨识度的三大文化符号——一条河、一件裳、一朵花。三张文化牌以点带面、精准 发力，不仅让沉睡的传统文化在新时代焕发生机，更催生出产业跃迁、民生提质、文化"出海"的多重惊 喜，上演"三生万物"的精彩裂变。 文化"潮"起来 从无形记忆到触手可及 冬日万籁俱寂，菏泽曹县一处看似普通的小土丘却热闹非凡。这里是全国重点文物保护单位梁堌堆 遗址，作为黄河下游堌堆型古聚落的典型代表，14米厚的文化层像"地下史书"，记录着从龙山文化到明 清时期的岁月沧桑。 "正在推进的环境整治工程，会系统性开展培土加固、植被优化、排水设计和围墙修缮补全工作， 既科学消除台体病害，也让遗址的整体风貌更显古朴雅致。"菏泽市文化和旅游局二级调研员李志平 说，菏泽作为黄河入鲁"第一站"，坐拥185公里干流与145公里故道，打造黄河文化新高地，得先把文化 遗产保护的基础夯实。 受黄河改道等因素影响，菏泽历史遗存相对较少。如何让生生不息的黄河文化跳出书本，从"无 形"变得"有形 ...

Core Viewpoint - Shandong province is actively embracing its cultural mission in the new era, focusing on the development and promotion of Chinese traditional culture to enhance its influence globally [1][2][4][6]. Group 1: Cultural Initiatives - The "Shandong Cultural Heritage" project was launched in 2022, which includes the compilation of the largest local literature project, "Qilu Library," showcasing its first database at the China International Copyright Expo [2]. - The "Rural Confucianism Lecture Hall" project initiated in 2013 has established over 20,000 lecture halls across Shandong, promoting traditional wisdom and enhancing social governance [4]. Group 2: Youth Engagement - An increasing number of young people in Shandong are becoming inheritors and promoters of excellent traditional Chinese culture, indicating a positive trend in cultural transmission [3]. Group 3: Economic Integration - Traditional culture is being integrated with industrial transformation, exemplified by the success of the Hanfu industry in Cao County, which has become a billion-yuan industry cluster through digital transformation [5]. Group 4: International Exchange - The 11th Nishan World Civilization Forum held in July gathered over 560 guests from more than 70 countries, focusing on harmonious coexistence of different civilizations, reflecting Shandong's commitment to cultural exchange [5]. Group 5: Policy Support - The 20th Central Committee of the Communist Party of China emphasizes the need to stimulate cultural innovation and development, with Shandong pledging to contribute to the cultural foundation for national rejuvenation [6].

Core Insights - The Chinese cultural and tourism industry is experiencing rapid recovery and transformation, with "Guochao" consumption becoming a key driver for industry upgrades, particularly highlighted by the popularity of Hanfu [1][2] - The integration of Hanfu with cultural tourism is creating significant economic opportunities, with the national Hanfu consumer base exceeding 10 million and a market size reaching 15 billion yuan in 2024 [1] Group 1: Cultural Heritage and Tourism Integration - The "Three Gorges" corridor in Henan, connecting major historical sites, is leveraging Hanfu to create a closed-loop model of cultural experience, industry extension, and livelihood improvement [1][2] - The Hanfu trend is not just a fashion statement but a deep cultural experience that enhances visitor engagement with historical sites [4][5] Group 2: Regional Variations and Unique Offerings - Different cities along the corridor are developing unique cultural experiences: Kaifeng integrates Hanfu with Song Dynasty aesthetics, while Anyang emphasizes Shang Dynasty elements [3][4] - The immersive experiences offered in these cities, such as themed events and interactive activities, are attracting significant tourist interest and participation [5][6] Group 3: Economic Impact and Employment Generation - The Hanfu industry in Luoyang has created a comprehensive supply chain, generating over 30,000 jobs and significantly boosting local employment [6][7] - Kaifeng's cultural tourism is projected to attract 1.05 billion visitors in 2024, contributing to a revenue of 779.6 billion yuan, with Hanfu-related experiences playing a substantial role [7] Group 4: Sustainable Development and Long-term Growth - The cities are implementing detailed management strategies to ensure the longevity of the Hanfu trend, focusing on quality service and visitor satisfaction [8][9] - The overall goal is to transform cultural heritage into a sustainable economic driver, enhancing both cultural appreciation and local livelihoods [10]

Core Insights - The Hanfu industry in Caoxian has experienced explosive growth, with sales reaching 6.14 billion yuan in the first half of 2025, a year-on-year increase of 10.27% [1] - Caoxian has over 2,700 Hanfu production enterprises and more than 15,000 online stores, employing nearly 100,000 people in the Hanfu sector [1] - The popularity of Hanfu has shifted from a niche interest to mainstream fashion, particularly during holidays when demand surges [1][3] Industry Development - The Hanfu industry in Caoxian is facing challenges such as overcapacity in low-end production and severe product homogeneity [3] - Innovative approaches are being explored, such as integrating conductive threads into fabrics to prevent static electricity and adding pockets for practicality [3][5] - There is a significant talent shortage in the industry, with most fashion design programs focusing on Western styles, leading to a gap in traditional Chinese clothing design education [5] Educational Initiatives - Efforts are being made to enhance collaboration between schools and enterprises to cultivate talent for the Hanfu industry [6] - The design studio has partnered with over ten universities to encourage students to wear Hanfu during graduation, integrating educational elements into the design process [6][8] - Internships at design studios allow students to gain hands-on experience in the entire production process, bridging the gap between design and manufacturing [8]

Group 1: Industry Development - The copper recycling industry has been identified as a new growth direction for the agricultural county of Lingying, Henan, leveraging the national push for a circular economy and the province's focus on advanced copper-based materials [4] - In 2022, the output value of the copper-based new materials industry in Lingying reached 19 billion yuan [4] - The local government is actively supporting enterprises by reducing costs, providing customized factory buildings, and collaborating with research institutions to address industry challenges [4] Group 2: Agricultural Innovation - The agricultural sector in Suiping County is focusing on improving grain production through soil remediation and efficient irrigation practices, with 810,000 acres of high-standard farmland completed [5] - The introduction of digital platforms for real-time agricultural management is enhancing productivity and efficiency for farmers [6] - The county's agricultural initiatives are aligned with the broader goal of ensuring food security in Henan Province [5][6] Group 3: Food Processing Industry - Suiping County has attracted several well-known food processing companies, enhancing the local food industry cluster and providing stable markets for agricultural products [8] - The establishment of a new production base by Zhengzhou Si Nian Food Co., covering 570 acres, exemplifies the county's commitment to modernizing its food processing capabilities [6][7] Group 4: Cultural and Tourism Development - The renovation of Longmen Ancient Street in Luoyang has led to a revenue increase of 36% year-on-year, driven by enhanced visitor experiences [11] - The local government is fostering collaboration between cultural and creative enterprises to produce innovative products that resonate with tourists [11][12] - The Hanfu industry in Luoyang has seen significant growth, with the number of shops increasing from 18 to 1,360, creating over 30,000 jobs [12] Group 5: Consumer Protection in Tourism - Kaifeng City has implemented a "safe consumption insurance" mechanism to protect tourists from disputes with businesses, enhancing the overall travel experience [13] - The local government's proactive approach to consumer protection reflects a commitment to creating a safe and satisfying environment for visitors [13]

Core Insights - The article highlights the booming Hanfu industry in Cao County, particularly focusing on the popularity of the Ma Mian skirt, which has become a cultural symbol and a significant economic driver for the region [1][6]. Group 1: Sales and Market Performance - In the first four months of 2025, the sales revenue of Hanfu in Cao County reached 39.31 billion yuan, marking a year-on-year increase of 16.2% [1]. - The Hanfu industry in Cao County is projected to achieve total online and offline sales exceeding 120 billion yuan in 2024, capturing nearly half of the national market share [6]. Group 2: Supply Chain and Production Challenges - The surge in demand for Ma Mian skirts led to a dramatic increase in fabric prices, with prices in Zhejiang Haining rising from 23 yuan to 35.6 yuan per meter [2]. - The production capacity of Jacquard machines is limited, with a single machine able to produce only 70 to 100 meters of fabric per day, translating to a maximum of 30 skirts [2]. Group 3: Innovation and Intellectual Property - Cao County has established a rapid intellectual property protection center, reducing the patent approval time for Hanfu designs to 10 days, allowing companies to quickly bring products to market [3]. - The local government has implemented policies to support small and micro enterprises in enhancing their original design capabilities and securing patents [3]. Group 4: Cultural Promotion and Consumer Engagement - The "Cao City Night Street" has been transformed to reflect the aesthetics of Ma Mian skirts, attracting tourists and enhancing the cultural experience [4]. - Various promotional activities, including the Cao County Hanfu Cultural Festival, have been organized to deepen consumer engagement and stimulate purchasing interest [5]. Group 5: International Expansion - Cao County has participated in international garment exhibitions and cultural exchange activities in over ten countries, increasing the global visibility of Ma Mian skirts [6]. - Collaborations with cross-border platforms like Shein and TEMU are aimed at promoting Ma Mian skirts in international markets, enhancing product value [6].

Group 1: Company Overview - Shandong Jiamei Food Industry Co., Ltd. has become a leading player in the Asian fruit and vegetable juice processing industry, utilizing advanced HPP technology for production [1] - The company has made significant investments in the region, totaling over $200 million, with an average output of 5 million yuan per mu and tax revenue of 500,000 yuan per mu [1] - In the first five months of 2025, Jiamei achieved a revenue of 506 million yuan, marking a year-on-year growth of 61.15% [1] Group 2: Agricultural Integration - The integration model of "leading enterprises + cooperatives + farmers + bases" has doubled the income for farmers compared to independent farming [2] - Jiamei has signed contracts for 200,000 mu of standardized agricultural product bases, benefiting over 100,000 households and generating over 40 million yuan in income from agricultural by-products annually [2] Group 3: Regional Industry Development - Heze City is experiencing robust growth in its characteristic industries, with over 100 billion yuan in revenue from large-scale agricultural processing enterprises [2] - The city has established itself as a core engine for economic growth and regional competitiveness through the development of brand and cluster-based agricultural products [2] Group 4: Peony Industry - Heze has over 30 standardized peony planting bases, supplying over 85% of the national demand for peony seedlings and accounting for 90% of exports [3] - The local peony industry has evolved into a comprehensive ecosystem, producing over 260 products across 11 categories, including peony seed oil and cosmetics [3] Group 5: Hanfu Industry - Cao County is recognized as the largest original Hanfu production base in China, with over 90% of processing enterprises being original manufacturers [4] - The Hanfu industry in Cao County has seen sales reach 6.14 billion yuan in the first half of 2025, reflecting a year-on-year growth of 10.27% [4] - Local initiatives have been implemented to support the Hanfu industry, including financial collaborations and vocational training programs tailored to industry needs [4]

Core Insights - The article highlights the growth of the Hanfu industry in Cao County, Shandong, which has become a significant production and sales base for Hanfu in China [4] Industry Overview - Cao County has over 2,700 Hanfu enterprises and more than 15,000 online stores, employing nearly 100,000 people in the Hanfu sector [4] - The projected annual sales revenue for the Hanfu industry in 2024 is approximately 12 billion yuan [4] Business Development - The Hanfu industry in Cao County has developed a complete industrial chain that includes original research and development, design and production, copyright protection, cutting and pattern making, embroidery and printing, exhibition, and online marketing [4] - The industry is transitioning towards scale, branding, and high-end development, showcasing Chinese clothing culture both domestically and internationally [4]