汉服产业

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“黄金周”里的经济故事:火爆的汉服,从景区“设进”高校
Xin Hua Wang· 2025-10-08 11:55
"今年双节期间,我们每天都要接待大量顾客,生产车间在持续加单,主要是儿童款汉服特别受欢迎。"曹县有爱云仓汉服基地负责人姚驰行 告诉记者,双节期间曹县汉服销量可观,"这段时间忙完,我们还要'备战'春节市场,推出更多款式的汉服,让更多顾客穿着汉服拍照打卡。" 2023年,曹县汉服火爆全网,迎来了井喷式发展。时至今日,曹县依旧用"硬核数据"证明汉服产业热度不减:2025年1至6月,曹县汉服销售 额达61.4亿元,同比增长10.27%。目前,曹县拥有汉服生产企业2700多家、网店1.5万余个,汉服产业从业者近10万人。 新华社济南10月8日电(记者丛佳鑫)节假日里,身着汉服,衣袂飘飘,穿梭在大街小巷的游客,成为不少人流如织的景区里独特的一道风 景。提起汉服,就少不了要讲山东曹县的故事。在这里,每天有超2万名主播身穿汉服直播带货;全国90%的5A景区引入曹县汉服租赁与体验服 务;每到大型节假日,曹县汉服工厂几乎要把缝纫机"踩到冒烟"…… 带着这样的思考,陈龙开始着力聚焦校企合作,尝试为曹县汉服产业打开发展新路径。 "我们将校徽与牡丹花结合作为服装的底纹,挑选校花等学校的代表性元素作为主体图案。云肩设计为上、中、下三层, ...
找准路子 干出样子(前沿观察·挑大梁 看担当)
Ren Min Ri Bao· 2025-09-01 22:41
Group 1: Industry Development - The copper recycling industry has been identified as a new growth direction for the agricultural county of Lingying, Henan, leveraging the national push for a circular economy and the province's focus on advanced copper-based materials [4] - In 2022, the output value of the copper-based new materials industry in Lingying reached 19 billion yuan [4] - The local government is actively supporting enterprises by reducing costs, providing customized factory buildings, and collaborating with research institutions to address industry challenges [4] Group 2: Agricultural Innovation - The agricultural sector in Suiping County is focusing on improving grain production through soil remediation and efficient irrigation practices, with 810,000 acres of high-standard farmland completed [5] - The introduction of digital platforms for real-time agricultural management is enhancing productivity and efficiency for farmers [6] - The county's agricultural initiatives are aligned with the broader goal of ensuring food security in Henan Province [5][6] Group 3: Food Processing Industry - Suiping County has attracted several well-known food processing companies, enhancing the local food industry cluster and providing stable markets for agricultural products [8] - The establishment of a new production base by Zhengzhou Si Nian Food Co., covering 570 acres, exemplifies the county's commitment to modernizing its food processing capabilities [6][7] Group 4: Cultural and Tourism Development - The renovation of Longmen Ancient Street in Luoyang has led to a revenue increase of 36% year-on-year, driven by enhanced visitor experiences [11] - The local government is fostering collaboration between cultural and creative enterprises to produce innovative products that resonate with tourists [11][12] - The Hanfu industry in Luoyang has seen significant growth, with the number of shops increasing from 18 to 1,360, creating over 30,000 jobs [12] Group 5: Consumer Protection in Tourism - Kaifeng City has implemented a "safe consumption insurance" mechanism to protect tourists from disputes with businesses, enhancing the overall travel experience [13] - The local government's proactive approach to consumer protection reflects a commitment to creating a safe and satisfying environment for visitors [13]
山东曹县:一条裙子带动的百亿产业链
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-28 00:37
Core Insights - The article highlights the booming Hanfu industry in Cao County, particularly focusing on the popularity of the Ma Mian skirt, which has become a cultural symbol and a significant economic driver for the region [1][6]. Group 1: Sales and Market Performance - In the first four months of 2025, the sales revenue of Hanfu in Cao County reached 39.31 billion yuan, marking a year-on-year increase of 16.2% [1]. - The Hanfu industry in Cao County is projected to achieve total online and offline sales exceeding 120 billion yuan in 2024, capturing nearly half of the national market share [6]. Group 2: Supply Chain and Production Challenges - The surge in demand for Ma Mian skirts led to a dramatic increase in fabric prices, with prices in Zhejiang Haining rising from 23 yuan to 35.6 yuan per meter [2]. - The production capacity of Jacquard machines is limited, with a single machine able to produce only 70 to 100 meters of fabric per day, translating to a maximum of 30 skirts [2]. Group 3: Innovation and Intellectual Property - Cao County has established a rapid intellectual property protection center, reducing the patent approval time for Hanfu designs to 10 days, allowing companies to quickly bring products to market [3]. - The local government has implemented policies to support small and micro enterprises in enhancing their original design capabilities and securing patents [3]. Group 4: Cultural Promotion and Consumer Engagement - The "Cao City Night Street" has been transformed to reflect the aesthetics of Ma Mian skirts, attracting tourists and enhancing the cultural experience [4]. - Various promotional activities, including the Cao County Hanfu Cultural Festival, have been organized to deepen consumer engagement and stimulate purchasing interest [5]. Group 5: International Expansion - Cao County has participated in international garment exhibitions and cultural exchange activities in over ten countries, increasing the global visibility of Ma Mian skirts [6]. - Collaborations with cross-border platforms like Shein and TEMU are aimed at promoting Ma Mian skirts in international markets, enhancing product value [6].
亚洲大型全品类果蔬汁加工企业在菏泽初长成
Da Zhong Ri Bao· 2025-08-13 02:08
Group 1: Company Overview - Shandong Jiamei Food Industry Co., Ltd. has become a leading player in the Asian fruit and vegetable juice processing industry, utilizing advanced HPP technology for production [1] - The company has made significant investments in the region, totaling over $200 million, with an average output of 5 million yuan per mu and tax revenue of 500,000 yuan per mu [1] - In the first five months of 2025, Jiamei achieved a revenue of 506 million yuan, marking a year-on-year growth of 61.15% [1] Group 2: Agricultural Integration - The integration model of "leading enterprises + cooperatives + farmers + bases" has doubled the income for farmers compared to independent farming [2] - Jiamei has signed contracts for 200,000 mu of standardized agricultural product bases, benefiting over 100,000 households and generating over 40 million yuan in income from agricultural by-products annually [2] Group 3: Regional Industry Development - Heze City is experiencing robust growth in its characteristic industries, with over 100 billion yuan in revenue from large-scale agricultural processing enterprises [2] - The city has established itself as a core engine for economic growth and regional competitiveness through the development of brand and cluster-based agricultural products [2] Group 4: Peony Industry - Heze has over 30 standardized peony planting bases, supplying over 85% of the national demand for peony seedlings and accounting for 90% of exports [3] - The local peony industry has evolved into a comprehensive ecosystem, producing over 260 products across 11 categories, including peony seed oil and cosmetics [3] Group 5: Hanfu Industry - Cao County is recognized as the largest original Hanfu production base in China, with over 90% of processing enterprises being original manufacturers [4] - The Hanfu industry in Cao County has seen sales reach 6.14 billion yuan in the first half of 2025, reflecting a year-on-year growth of 10.27% [4] - Local initiatives have been implemented to support the Hanfu industry, including financial collaborations and vocational training programs tailored to industry needs [4]
来这里,买汉服
Ren Min Ri Bao· 2025-06-25 22:21
Core Insights - The article highlights the growth of the Hanfu industry in Cao County, Shandong, which has become a significant production and sales base for Hanfu in China [4] Industry Overview - Cao County has over 2,700 Hanfu enterprises and more than 15,000 online stores, employing nearly 100,000 people in the Hanfu sector [4] - The projected annual sales revenue for the Hanfu industry in 2024 is approximately 12 billion yuan [4] Business Development - The Hanfu industry in Cao County has developed a complete industrial chain that includes original research and development, design and production, copyright protection, cutting and pattern making, embroidery and printing, exhibition, and online marketing [4] - The industry is transitioning towards scale, branding, and high-end development, showcasing Chinese clothing culture both domestically and internationally [4]
宝藏之城丨这座小城织就百亿汉服产业
Xin Hua Wang· 2025-06-25 02:01
Core Insights - Cao County in Heze City, Shandong Province, is a major production and sales base for Hanfu, with over 2,750 enterprises and approximately 15,000 online stores, employing nearly 100,000 people in the industry [1] - The annual sales revenue of the Hanfu industry in Cao County is around 12 billion yuan, contributing significantly to local income and rural revitalization [1] - The Hanfu industry in Cao County is evolving towards scale, branding, and high-end markets, with products being exported to over 10 countries and regions, including Australia, Canada, and the European Union [1] Industry Overview - The Hanfu industry in Cao County encompasses a complete industrial chain, including original research and development, design, production, copyright protection, cutting, embroidery, exhibition, and online marketing [1] - The industry is supported by e-commerce, which plays a crucial role in its growth and outreach [1] Recent Activities - On June 19, participants from the African Francophone Women's Capacity Building Training Program at the China Women's University experienced Hanfu at the Youai Cloud Warehouse Hanfu Base in Cao County [3][4] - Live streaming promotions for Hanfu are actively conducted at the Youai Cloud Warehouse, showcasing the products and engaging with potential customers [5][7][10]
山东曹县:古邑新姿绽华彩 汉服经济领风潮
Xiao Fei Ri Bao Wang· 2025-06-11 10:03
Core Insights - The article highlights the cultural and tourism development model of Caoxian, Shandong, which is leveraging its rich historical heritage to promote cultural transmission and industrial upgrading through the "Hanfu+" strategy [1] Cultural and Tourism Integration - Caoxian is constructing a cultural tourism development framework characterized by "one core leading, three belts linking," focusing on Shang Tang culture, red culture, and intangible cultural heritage [1] - The county has established one 4A-level scenic area and one 3A-level scenic area, with three provincial-level tourism strong towns and eleven characteristic tourism villages, receiving over 3 million visitors annually [1] Development Strategies - The county is implementing a "Cultural Gene Decoding Project" to identify and industrialize cultural elements, aiming to attract investment and cultivate leading cultural tourism enterprises [2] - Key initiatives include upgrading scenic areas, expanding the research travel market, and creating a series of cultural tourism festivals to enhance brand recognition [2] Hanfu Industry - Caoxian's Hanfu industry accounts for a significant portion of the national market, with 2,753 enterprises forming a complete ecosystem covering design, manufacturing, and application [3] - The projected sales for Hanfu in 2024 are expected to reach 8.75 billion, with a 90% market share in the ancient-style scenic area Hanfu supply market [3] Market Expansion - The county is capitalizing on the "Hanfu craze" by creating new cultural tourism scenarios that integrate Hanfu with makeup and photography [4] - Collaborations with well-known ancient-style scenic areas across the country have been established, achieving a 90% market share for Caoxian Hanfu in 72 5A-level ancient-style scenic areas [4] Promotion Activities - A series of promotional activities have been organized to enhance the visibility of Hanfu culture, including themed events and exchanges in various scenic areas [5] - The county's promotional video has gained national attention, further expanding the reach and influence of Caoxian Hanfu [5]