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唤醒“耳朵经济” 打造城市声音生态
Xin Hua Ri Bao· 2025-10-13 22:52
Core Insights - The article emphasizes the importance of the "15th Five-Year Plan" period for Jiangsu's high-quality development and encourages experts to contribute ideas for this initiative [1] Group 1: Cultural and Entertainment Development - The rise of the "ear economy" is transforming daily entertainment and enriching the cultural market, suggesting a need for innovative dissemination methods [2] - A proposal is made to integrate local arts into tourism by creating "soundscape + cultural tourism" projects, enhancing emotional engagement and extending visitor stay [2] - Examples include Suzhou's Xietang Old Street combining local opera with dining and the "soundscape + night tour" experience on Pingjiang Road [2] Group 2: Water-based Entertainment Initiatives - Jiangsu's unique water resources can be leveraged to promote water-based entertainment activities, such as kayaking and dragon boat racing [3] - The 2024 Jinji Lake-Dushu Lake water sports event exemplifies the trend, featuring interactive performances that enhance spectator engagement [3] Group 3: Cultural Innovation through Sound - Development of Jiangnan intangible cultural heritage IPs through sound-based cultural products is proposed, merging traditional elements with modern commercial strategies [3] - Ideas include creating smart voice figurines of cultural figures and themed products like music greeting cards to attract Gen Z consumers [3] Group 4: Urban Soundscape and Eco-initiatives - The article suggests enhancing urban soundscapes by integrating sound landscape elements into public spaces, creating a "smart cultural and sports integration demonstration corridor" [4] - This includes embedding heritage display terminals to showcase local music and creating unique sound identities for cities [4]