汽车×体育跨界合作
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万众一心,再启新篇!BJ40增程元境智行携手北京北汽男篮启幕新赛季
Zhong Guo Qi Che Bao Wang· 2025-11-19 00:59
Core Viewpoint - The Beijing Shougang Basketball Club, in partnership with BAIC Group, is gearing up for the 2025-2026 season, emphasizing a strong collaboration that merges the automotive and sports industries, showcasing the BJ40 range as a symbol of this partnership [1][3][14]. Group 1: Partnership and Collaboration - BAIC Group has been the title sponsor of the Beijing Shougang Basketball Club for three consecutive years, contributing to the development of Beijing's sports industry [1][3]. - The partnership is characterized by a shared spirit and commitment to excellence, with BAIC Group pledging to support the basketball team with quality products and services [3][14]. Group 2: Product Launch and Features - The BJ40 Extended Range Intelligent Driving SUV was highlighted at the event, featuring advanced capabilities such as the unique high-speed NOA function for automated parking and memory parking [5][7]. - The BJ40 Extended Range model boasts a low fuel consumption of 1.33L/100km, enhancing its appeal for urban commuting while maintaining off-road capabilities [7]. Group 3: Sales Performance and Market Impact - Since its launch, the BJ40 Extended Range has achieved over 30,000 units delivered, establishing itself as a leader in the hard-core extended range SUV segment in China [12]. - The BJ40 Extended Range Intelligent Driving model received 5,217 orders within 24 hours of its launch, indicating strong market demand and interest [12]. Group 4: Promotional Activities - BAIC Group announced various promotional activities for the new season, including cash bonuses and exclusive gifts for customers purchasing BJ40 models [8]. - The promotional campaign aims to enhance customer engagement and drive sales, aligning with the basketball team's spirit of perseverance and excellence [8][14].