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裁员计划逼近 10 万,海外车企集中 “瘦身”
晚点Auto· 2025-05-27 15:44
Core Viewpoint - The global automotive industry is facing significant challenges, including a slowdown in electrification trends, shrinking demand, intensified market competition, and an unstable international trade environment, leading to widespread layoffs among major overseas automotive brands [2][7]. Group 1: Layoff Trends - Major overseas automotive companies have announced layoffs affecting nearly 100,000 employees across key markets such as China, North America, Europe, and Japan [2]. - Volkswagen Group plans to cut approximately 35,000 jobs by 2030, with 7,000 already laid off, aiming to save €1.5 billion annually in labor costs [3][4]. - Other companies like Ford, General Motors, and Nissan are also implementing significant layoffs, with Ford cutting 4,000 jobs in Europe and Nissan planning to lay off 20,000 employees due to weak sales and trade uncertainties [3][5][6]. Group 2: Reasons for Layoffs - The layoffs are primarily driven by the need for cost reduction, increased competition, and the impact of tariffs and trade policies [3][5][6]. - Companies are restructuring to improve efficiency and adapt to changing market conditions, with many citing the need to streamline operations and reduce overhead costs [4][5][6]. Group 3: Comparison with Chinese Brands - In contrast to the layoffs among overseas brands, Chinese automotive companies are experiencing growth, with brands like BYD, Geely, and NIO increasing their workforce [7]. - The expansion of Chinese brands highlights a divergence in market performance, as they continue to capitalize on opportunities while traditional automakers face contraction [7].