汽车售后服务
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2025中国汽车客户之声(VOC+)研讨会在京举办,悦达起亚荣获售后服务标杆品牌奖
Zhong Guo Qi Che Bao Wang· 2025-12-19 11:36
Core Viewpoint - The 2025 China Automotive Customer Voice (VOC+) awards recognized Yueda Kia for its outstanding after-sales service, marking the third time the brand has received this accolade in the service category [1][5]. Group 1: Awards and Recognition - Yueda Kia was awarded the benchmark brand for after-sales service at the 2025 VOC+ awards, highlighting its strong brand value and service quality [1]. - Minister of After-Sales Service, Shen Zhongming, received the Outstanding Contribution Award in After-Sales Service, showcasing the brand's leadership in this area [3]. - Yueda Kia achieved a score of 799 in the J.D. Power 2025 China After-Sales Service Satisfaction Study, surpassing the mainstream brand average by 13 points, and ranked second among joint venture brands [7]. Group 2: Service Philosophy and Strategy - The company emphasizes after-sales service as a crucial part of brand building, adopting a "user-centered" service philosophy that permeates its service processes [5]. - Yueda Kia has established a comprehensive service ecosystem that covers all stages of the customer journey, from pre-sale to post-sale, ensuring a high-quality service experience throughout the vehicle lifecycle [5]. Group 3: Technological Innovations and Service Enhancements - The company has introduced various digital tools, including an intelligent customer service system and remote diagnostic systems, to enhance service response efficiency and problem-solving accuracy [5][6]. - A one-stop consultation service system has been set up, offering 24-hour customer service and multiple communication channels to facilitate quick issue resolution [5]. Group 4: Quality Control and Training - Yueda Kia has implemented strict service quality control measures, including a 2-hour response rate and a 7-day closure rate for customer complaints, to improve service efficiency [6]. - The company has developed a standardized training system to enhance service personnel skills, including competitions to promote service excellence [6].