汽车市场变革

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观车 · 论势 || 汽车经销商的“求救”,最该让谁听到
Zhong Guo Qi Che Bao Wang· 2025-07-21 01:27
Core Viewpoint - Automotive dealers are collectively urging manufacturers to improve their relationships and support mechanisms to alleviate the operational difficulties faced by dealers in the Yangtze River Delta region [1][4]. Group 1: Industry Challenges - The automotive market is experiencing high inventory levels and price inversions, which are eroding the profit margins of dealers [1]. - Manufacturers are prioritizing market share over profitability, leading to situations where they sell vehicles at a loss, further complicating the financial viability of dealers [1][2]. - New energy vehicle manufacturers have adopted aggressive pricing strategies, often selling below cost to capture market share, which has created significant pressure on traditional dealers [2][3]. Group 2: Regulatory and Legal Aspects - The practice of selling vehicles below cost may constitute dumping, which could violate the Anti-Unfair Competition Law of the People's Republic of China [3]. - The Ministry of Commerce and market regulatory authorities are urged to clarify the legality of these practices and take necessary actions against them [3]. - The Automotive Sales Management Measures, implemented eight years ago, prohibit manufacturers from imposing certain restrictions on dealers, yet compliance remains an issue [4]. Group 3: Recommendations and Future Outlook - There is a call for the establishment of a dealer exit mechanism that is mutually recognized by both manufacturers and dealers, allowing for timely decisions based on market conditions [4]. - Regulatory bodies are encouraged to actively investigate and penalize violations to ensure fair competition in the automotive market [4].