Group 1 - Xiaomi Auto supports the "Guidelines for Compliance with Pricing Behavior in the Automotive Industry" issued by the State Administration for Market Regulation on February 12, which aims to regulate competition in the automotive industry and promote high-quality development [2][3] - Xiaomi Auto will optimize its pricing management and compliance system in accordance with the Guidelines, ensuring clear pricing and eliminating price fraud and unfair competition [2] - The automotive industry is a crucial pillar of the national economy, with a long supply chain and close ties to consumer life, but it currently faces issues such as non-compliance with clear pricing and price fraud [3] Group 2 - The Guidelines aim to clarify behavioral boundaries and unify regulatory rules, guiding automotive production and sales companies to operate legally and promote a market order characterized by quality and fair competition [3] - Xiaomi's YU7 model achieved the highest national sales in January, with 37,869 units delivered, according to the automotive retail sales ranking from Auto Home [3]

"月底购车直降3万！""限时补贴，福利倒计时！"走进一家汽车销售门店，迎面而来的往往是五花八门的促销标语，和销售人员热情却略带含糊的报 价。 买车套路深，曾是不少消费者的心头痛。 来源｜凤凰网财经《公司研究院》 01 新规给谁念"紧箍咒"？ 汽车销售领域的定价问题，早已不是新鲜话题。 "一车一价"的现象，既增加了消费者的比价成本，也为各种"价格套路"提供了温床。 意见稿第十四条提到，汽车销售企业销售商品或者提供服务 ， 应按规定进行明码标价。有可选配件的，要标明可选配件的名称、价格、规格、产地 等内容。 图片来源：意见稿截图 这种场景即将迎来改变， 12月12日，国家市场监督管理总局就《汽车行业价格行为合规指南（征求意见稿）》（下称"意见稿"）公开征求意见，为 汽车行业的定价和销售行为划下清晰红线。 监管还表示，用虚假或者引人误解的价格手段诱骗消费者的行为，存在较大法律风险。比如使用欺骗性、误导性的语言、文字、数字、图片或者视频 等标示价格以及其他价格信息，使用虚假的 "市场价""厂商指导价""市场参考价"等被比较价格进行宣传，虚假标示"限时降价""清仓价"等，以及"以 贷款购车、购买保险等作为交易附加条件的 ...