Core Viewpoint - The article discusses a systematic governance action by the National Internet Information Office and the Ministry of Industry and Information Technology targeting the automotive industry, particularly the new energy vehicle sector, focusing on the regulation of online discourse and misinformation. Group 1: Governance Dimensions - The governance actions have progressed from targeting individuals to institutions, and from mere opinions to established standards [1] - The first batch focused on self-media personal accounts, addressing blatant rumors and false sales rankings [1][2] - The second batch targeted professional disguises and malicious marketing, highlighting the misuse of financial data and misleading evaluations [3][4] - The third batch emphasized accountability for major platforms and influencers, indicating a shift towards regulating third-party evaluations and preventing divisive narratives among car owners [5][6] Group 2: Five High-Pressure Red Lines - Prohibition of non-standardized authoritative evaluations, as seen with platforms like Autohome and Pacific Auto, which conducted unregulated assessments [7] - Ban on malicious misinterpretation of financial data, particularly the negative framing of R&D investments as signs of financial distress [8][9] - Prevention of divisive narratives that escalate brand conflicts into personal attacks against car owners [10] - Prohibition of fabricating data and rankings, as unauthorized claims about sales figures can mislead consumers [11] - Ban on homogenized smear campaigns, where multiple accounts disseminate similar negative information during critical product launches [12][13] Group 3: Underlying Logic and Industry Impact - The governance aims to protect China's core manufacturing assets, particularly in the automotive sector, from the detrimental effects of misinformation and malicious competition [14] - The third batch of notifications marks a turning point, suggesting a move towards standardized evaluations potentially backed by national authorities, reducing the prevalence of sensationalist testing [15] - The actions serve as a warning to automotive companies, encouraging a shift from malicious competition to a focus on product quality and innovation [16] Summary - The core message conveyed through these cases is that the automotive industry's online discourse is no longer unregulated, emphasizing the need for professionalism, objectivity, and compliance in content creation [17]