Core Viewpoint - The incident involving Chery's vehicle at Tianmen Mountain highlights the risks of extreme marketing strategies in the automotive industry, where the choice of testing locations can lead to public backlash and reputational damage [1][2][3]. Group 1: Incident Overview - A Chery vehicle, the Fengyun X3L, experienced an accident while conducting extreme performance testing at Tianmen Mountain, resulting in damage to the site [1]. - Chery issued an apology and committed to repair and compensation following the incident [1]. - The Tianmen Mountain area has previously been used for similar automotive tests, notably by Land Rover in 2018, which successfully completed a challenging course [1]. Group 2: Marketing Implications - The choice of Tianmen Mountain for testing raises concerns about the appropriateness of using public spaces for automotive performance demonstrations [2][3]. - The incident reflects a broader trend of excessive marketing in the automotive industry, where companies prioritize brand exposure over consumer experience [4]. - There is a growing criticism of the automotive sector for focusing on marketing rather than product quality and innovation, leading to increased consumer complaints [4]. Group 3: Regulatory Considerations - The incident calls for reflection among automotive companies and regulatory bodies regarding the use of public spaces for testing [5]. - Questions arise about the responsibilities of both the automotive companies and the management of public sites in ensuring safety and public interest [5]. - There is a need for clearer regulations regarding testing in public areas to prevent high-risk commercial activities that could harm public welfare [5].