近日，一则"奇瑞员工拒绝周六周日加班被辞退"的录音内容在社交媒体引发广泛关注。在这则录音中， 当事人因未按领导要求在周末加班被斥责，最后被辞退。《次世代车研所》栏目就上述内容向奇瑞官方 进行求证，截至发稿，官方暂无回应。 但据多名奇瑞员工透露，此事发生于今年9月，录音中当事人为奇瑞FR事业部校招生，"他们这个部门 相对轻松，但也加班不断"。有员工直言，奇瑞周末加班绝非个例而是普遍，"晚上6点，飞书自动变成 下班，实际上大家都没下班。" 这与奇瑞对外宣称的"反内卷"严重不符。 就在今年7月，奇瑞董事长尹同跃在奇瑞集团年中干部大会上，曾明确承认企业存在会议过多、过长及 周末加班等问题，直言"把员工的时间不当时间，非常不人性化"，并当场鞠躬致歉。随后该公司迅速发 布《关于大幅精简会议、提升效率的通知》，明确要求周末禁止组织公司级会议。 董事长倡导"不加班"， 内部却在"逼加班" 关于近期录音事件，员工东华（化名）向《次世代车研所》栏目表示，入职时奇瑞对外宣称工作时间是 早上9点到下午5点半，而实际上都是八九点钟下班，"每天额外工作3小时是很正常的事情"。令人无法 忍受的是周末加班文化，而且部分岗位没有加班费。 奇瑞 ...

就在今年7月，奇瑞董事长尹同跃在奇瑞集团年中干部大会上，曾明确承认企业存在会议过多、过长及周末加班等问 题，直言"把员工的时间不当时间，非常不人性化"，并当场鞠躬致歉。随后该公司迅速发布《关于大幅精简会议、提 升效率的通知》，明确要求周末禁止组织公司级会议。 董事长倡导"不加班"，内部却在"逼加班" 关于近期录音事件，员工东华（化名）向《次世代车研所》栏目表示，入职时奇瑞对外宣称工作时间是早上9点到下 午5点半，而实际上都是八九点钟下班，"每天额外工作3小时是很正常的事情"。令人无法忍受的是周末加班文化，而 且部分岗位没有加班费。 奇瑞集团的"加班文化"一直饱受诟病。在7月的奇瑞集团2025年中干部大会上，尹同跃坦承过去公司在加班方面做得不 太好，"非常不人性化"，并对此表达了深深的歉意。他明确要求今后周六不要组织会议，以确保家在异地的人才能够 在周末顺利赶回家，并强调"杜绝把员工的时间不当时间"。同时，尹同跃还提出了一系列整改措施，包括精简会议、 减少无效沟通、提高工作效率等，希望通过这些举措改变过去那种加班文化盛行的局面。 但在东华看来，董事长公开强调"不加班"，但公司内部员工却依然"内卷"，证明上级政策 ...

Group 1 - Shanghai Green Express Company (referred to as "Green Express") has been found guilty of food safety violations, leading to the revocation of its food business license and business license, with eight responsible individuals arrested [3][8]. - The incident began on September 15 when a citizen reported issues with shrimp fried eggs supplied by Green Express to local schools, prompting a thorough investigation by the Shanghai government [3][6]. - The investigation revealed that the company engaged in collusion in bidding processes, resulting in illegal wins for 86 school meal service projects [8]. Group 2 - Green Express's operations included supplying meals to over 500 schools and kindergartens in Shanghai, with a daily meal provision exceeding 500,000 portions [8]. - The company faced significant operational disruptions as Shanghai's state-owned Guangming Food Group took over meal supply for 484 schools to ensure student dining was not affected [8]. - The company has a history dating back to 1999, with its current structure established after a reorganization in which a Hong Kong company became the sole shareholder [8]. Group 3 - In a separate incident, Chery Automobile issued an apology following an accident during a vehicle testing event at Tianmen Mountain, where a vehicle slipped and damaged the scenic area [10][14]. - Chery's financial performance remains strong, with a reported revenue of 214.83 billion yuan for the first three quarters of the year, marking a 17.94% year-on-year increase [15]. - The company sold 2.1433 million vehicles in the first ten months of the year, reflecting a 12% increase compared to the previous year, positioning it among the top five Chinese automotive groups [15]. Group 4 - Evergrande Auto has entered bankruptcy proceedings for its Tianjin subsidiary, with the court accepting creditor applications for bankruptcy and liquidation [27]. - The company reported a significant revenue drop of 75.17% year-on-year for the first half of 2024, with revenues of 38.38 million yuan compared to 154 million yuan in the same period last year [29]. - Evergrande Auto's net loss for the first half of 2024 reached 20.256 billion yuan, surpassing the total loss for the entire year of 2023 [29][30]. Group 5 - Faraday Future, led by Jia Yueting, has signed a cooperation agreement with Tesla, allowing its vehicles to access Tesla's Supercharger network in North America, Japan, and South Korea [31][34]. - This partnership is expected to enhance the convenience and efficiency of charging for Faraday Future's upcoming models, including the FX Super One [34]. - Despite the collaboration, Faraday Future's sales have been underwhelming, with only 16 units of its flagship model sold since its launch [34].

Group 1 - Chery's brand domestic business unit held an urgent public opinion meeting following a failed performance test of the Fengyun X3L at Tianmen Mountain, which led to significant negative publicity [1][2] - The incident involved the Fengyun X3L losing traction and sliding down a steep stone staircase, causing damage to the scenic area but fortunately no injuries [3][4] - Chery's marketing and public relations departments were reportedly unaware of the incident until after it occurred, highlighting internal communication issues within the company [4][6] Group 2 - The Fengyun brand was upgraded to an independent new energy vehicle brand under Chery, aiming to compete in the market alongside brands like Geely and BYD [6][7] - Chery's rapid expansion of the Fengyun brand has led to a disjointed organizational structure, complicating marketing and brand management efforts [5][8] - The X3L's performance challenge was part of a broader marketing strategy, but the failure has raised questions about the vehicle's capabilities compared to competitors [10][12] Group 3 - The X3L is positioned in a highly competitive market with numerous similar models from other manufacturers, making its performance and branding critical for success [12] - Despite the setback, the incident serves as a pressure test for Chery's brand marketing capabilities, emphasizing the need for better organizational coordination and brand synergy [12]

Core Viewpoint - Chery Automobile faces significant challenges with its new model, the Fengyun X3L, which has seen disappointing sales and a recent incident during a performance test that highlights internal management issues and safety concerns [1][3][10] Sales Performance - The Fengyun X3L has not met sales expectations since its launch, with overall sales growth for Chery slowing to just 2% in October compared to previous months [1][9] - Other models in the Fengyun series, such as the Fengyun T9 and A8, have also experienced poor sales performance, with the T9's monthly sales dropping from over 8,000 to below 5,000 and the A8's sales falling below 1,000 units [5][6][8] Incident Analysis - An incident during a performance test at Tianmen Mountain resulted in the vehicle sliding backward and breaking three sections of guardrail, attributed to a failure in the safety harness [3][4] - Chery's explanation for the incident points to a lack of risk assessment and detail management, raising concerns about the company's internal processes [10][15] Internal Management Issues - Reports indicate that Chery's strict management practices have led to employee dissatisfaction, with claims of excessive overtime and harsh working conditions [10][13] - A recent incident involving a refusal to attend a mandatory Saturday meeting by a new employee garnered significant internal support, highlighting employee morale issues [12][13] R&D Investment - Chery's research and development spending is notably lower than competitors like BYD and Geely, with R&D expenses constituting only 3.4% of revenue, which has contributed to lower profit margins and product competitiveness [10][13][15] Market Competition - The automotive industry is characterized by intense competition not only in product and technology but also in overall management efficiency, suggesting that Chery's current management approach may hinder its market position [15]

Core Viewpoint - The recent marketing attempts by Chery, particularly the challenge involving the Fengyun X3L at Tianmen Mountain, highlight the growing anxiety within the automotive industry regarding marketing strategies and brand image, leading to risky and poorly executed public events [5][14][28] Group 1: Incident Overview - On November 12, Chery's Fengyun X3L attempted to climb the 999-step Tianmen Mountain but slid down, breaking the safety railing, which drew significant attention [3][5] - Chery quickly issued an apology, attributing the incident to a safety device malfunction, specifically the unexpected detachment of a safety harness [5][10] Group 2: Marketing Strategy Analysis - The incident reflects a broader trend of marketing anxiety in the automotive sector, where brands are pushing boundaries in an attempt to create viral moments [5][14] - Chery's attempt to replicate Land Rover's successful Tianmen Mountain challenge from 2018 resulted in a stark contrast, as the Fengyun X3L's failure led to negative comparisons [9][28] Group 3: Public Perception and Brand Image - The apology issued by Chery was seen as insufficient, raising questions about the professionalism of the team involved in such a high-stakes public challenge [11][12] - The event's failure not only damaged Chery's brand image but also highlighted the potential public dissatisfaction with the use of public resources for marketing stunts [15][28] Group 4: Comparison with Other Marketing Events - Chery's recent marketing efforts, including a separate event involving the Jietu brand's "military standard test," illustrate a trend of extreme marketing tactics that may not align with consumer expectations [20][28] - Successful event marketing, as seen with brands like Red Bull, relies on a consistent brand narrative and genuine consumer engagement, which Chery's recent efforts lack [26][28]

Group 1 - Chery Automobile issued an apology regarding an incident during an extreme challenge test at Tianmen Mountain, where a safety harness unexpectedly detached, causing the vehicle to slide and hit a guardrail, but fortunately no injuries occurred [2] Group 2 - Baidu's founder Li Yanhong highlighted the unhealthy structure of the current AI industry, where chip manufacturing captures most of the value, while model applications receive significantly less, indicating a need for a transition to a healthier large model product structure [3] - Baidu's Wenxin large model 5.0 was officially launched, showcasing improvements in multimodal understanding, creative writing, intelligent planning, and instruction adherence, with a parameter scale exceeding 2.4 trillion [3] Group 3 - Tencent reported a 15% year-on-year revenue increase in Q3 2025, reaching 192.87 billion yuan, with a net profit of 63.13 billion yuan, surpassing expectations [4] - The combined monthly active accounts of WeChat and Weixin reached 1.414 billion, reflecting a 2% year-on-year growth [4] - Tencent's online gaming revenue totaled 63.6 billion yuan, with international market game revenue growing by 43% year-on-year, surpassing 20.8 billion yuan [4] Group 4 - JD Group's Q3 2025 revenue grew by 14.9% year-on-year to 299.1 billion yuan, exceeding expectations, while net profit decreased to 5.3 billion yuan from 11.7 billion yuan in the same period last year [5] - JD's CEO Xu Ran emphasized a long-term strategic approach to the food delivery business, aiming for sustainable growth and independent viability [5] Group 5 - Xiaomi's Yu7 won the Best Structure Award at the 2025 International Die Casting Competition, highlighting the company's commitment to R&D for safer and more reliable vehicles [5] Group 6 - Apple announced a new "Mini Program Partner Program" to expand support for mini programs on the App Store, offering developers an 85% revenue share on eligible in-app purchases, with a 15% commission rate [6] Group 7 - Wang Ziru discussed the controversial betting agreements, advising entrepreneurs to consider such agreements only if they have strong confidence in their industry and projects, using JD's founder Liu Qiangdong as an example of someone who signed many betting agreements due to his confidence in the business [7] Group 8 - Tesla is reportedly testing the integration of Apple CarPlay into its vehicles, marking a potential shift in stance from CEO Elon Musk, who has previously criticized Apple's App Store policies [7] Group 9 - China has completed the first phase of 6G technology trials, accumulating over 300 key technology reserves over the past four years [9] Group 10 - China plans to launch a special plan for power batteries, aiming to promote the development of the new battery industry and establish a carbon management policy framework for power batteries [10]

Core Viewpoint - The incident involving Chery's vehicle at Tianmen Mountain highlights the risks of extreme marketing strategies in the automotive industry, where the choice of testing locations can lead to public backlash and reputational damage [1][2][3]. Group 1: Incident Overview - A Chery vehicle, the Fengyun X3L, experienced an accident while conducting extreme performance testing at Tianmen Mountain, resulting in damage to the site [1]. - Chery issued an apology and committed to repair and compensation following the incident [1]. - The Tianmen Mountain area has previously been used for similar automotive tests, notably by Land Rover in 2018, which successfully completed a challenging course [1]. Group 2: Marketing Implications - The choice of Tianmen Mountain for testing raises concerns about the appropriateness of using public spaces for automotive performance demonstrations [2][3]. - The incident reflects a broader trend of excessive marketing in the automotive industry, where companies prioritize brand exposure over consumer experience [4]. - There is a growing criticism of the automotive sector for focusing on marketing rather than product quality and innovation, leading to increased consumer complaints [4]. Group 3: Regulatory Considerations - The incident calls for reflection among automotive companies and regulatory bodies regarding the use of public spaces for testing [5]. - Questions arise about the responsibilities of both the automotive companies and the management of public sites in ensuring safety and public interest [5]. - There is a need for clearer regulations regarding testing in public areas to prevent high-risk commercial activities that could harm public welfare [5].

Core Viewpoint - Chery Automobile faced a significant backlash due to the "climbing incident," which led to a decline in market confidence and a notable drop in stock price, resulting in a market value loss of 39.5 billion HKD in one day [1][2]. Group 1: Incident Overview - On November 12, during an extreme challenge test of the Fengyun X3L at Tianmen Mountain Scenic Area in Hunan, an unexpected incident occurred, causing the test to be interrupted and attracting widespread attention [5][6]. - A video circulated online showing the vehicle sliding down steps during the challenge, which resulted in damage to the scenic area's guardrails [5]. - Chery issued an apology on November 13, acknowledging the incident and expressing regret to the scenic area, visitors, partners, and concerned individuals [3][5]. Group 2: Company Response - Chery stated that the direct cause of the incident was the unexpected detachment of a safety harness's fixed point, which led to the vehicle sliding and colliding with the guardrail, causing some damage [5][6]. - The company emphasized that fortunately, there were no injuries or environmental damage, but acknowledged shortcomings in risk assessment and detail management during the test planning and execution [6]. - Chery committed to repairing the damage caused at Tianmen Mountain and taking full responsibility for the aftermath [6]. Group 3: Product Information - The Fengyun X3L is a range-extended SUV model launched on September 17, with a price range of 119,900 to 159,900 CNY [8]. - Prior to the incident, Chery's executive vice president promoted the Tianmen Mountain challenge on social media, highlighting the extreme difficulty of the terrain and the vehicle's performance requirements [8][9].

Core Viewpoint - The incident involving Chery Automobile's vehicle testing at Tianmen Mountain has raised significant concerns regarding the appropriateness of conducting extreme vehicle tests in public tourist areas, highlighting potential risks to public safety and the company's brand image [4][21][24]. Group 1: Incident Overview - On November 12, a vehicle from Chery Automobile attempted to climb the "Heavenly Ladder" at Tianmen Mountain but slid down and damaged the guardrail [5][7]. - The "Heavenly Ladder" consists of 999 steps, with a vertical drop of 150 meters, and is a popular route to Tianmen Cave [4][5]. - Chery issued an apology, stating that the incident was caused by a malfunction in the safety equipment, which led to the vehicle sliding and hitting the guardrail [8][12]. Group 2: Company Response and Impact - Chery committed to repairing the damage caused during the testing and taking full responsibility for the incident [8][12]. - The Tianmen Mountain scenic area confirmed that the site was reopened for visitors shortly after the incident, indicating that safety measures were in place [8][12]. - The incident has drawn comparisons to a previous successful vehicle challenge at the same location by Land Rover in 2018, raising questions about Chery's decision to conduct such a test in a public area [9][21]. Group 3: Marketing Strategy and Criticism - Experts suggest that Chery's choice to conduct the test at a well-known tourist site was aimed at maximizing marketing exposure, but the execution was deemed inappropriate and potentially harmful [21][22]. - The incident has sparked discussions about the balance between aggressive marketing strategies and public safety, with calls for car manufacturers to avoid extreme tests in public spaces [21][24]. - The negative outcome of the test has been viewed as a failure in Chery's marketing approach, potentially damaging its brand reputation [22][24]. Group 4: Company Performance and Challenges - Chery has reported significant growth, with revenue exceeding 200 billion yuan and a net profit increase of 28% in the first three quarters of the year [12][14]. - Despite this growth, the company faces numerous consumer complaints regarding product quality and service, with 2,899 complaints reported on the Black Cat Complaints platform [14][23]. - Internal challenges include a lack of experience in extreme vehicle testing and pressure to accelerate product development cycles, which may compromise quality [23][24].