（来源：千龙网） 今年春节 探亲+旅游、反向过年 分段旅游、错峰旅游等 成为过年新方式 非遗文化游、年俗游 赶大集、逛庙会、看灯展等 承载"年味"的 体验型旅游需求大幅增长 成为游客 追寻年味、感受烟火气的 热门选择 在"非遗热" 与短视频的深度耦合下 今年春节旅游市场 从"快闪打卡" 向"沉浸体验"加速转型 增幅超十倍 数据显示 在年味浓厚的城市 游客平均停留时长 较去年假期 日均增长21.6% 春节期间 "非遗+市集"团购销售额 同比增长高达764% 鱼灯巡游、英歌舞等 通过短视频平台 走红的民俗体验销售额 同时 随着中国免签"朋友圈" 持续扩容 这个春节 越来越多的外国游客 选择到中国过年 从核心城市 到特色目的地 从经典打卡 到文化沉浸 外国游客 火爆的文旅 与短视频带来的 "年味"重构 共同为马年消费市场 迎来了振奋的 "开门红" 在沉浸式体验中 读懂东方年味 这个春节 ...

非遗年俗特色旅游持续火热，在年味浓厚的城市，游客平均停留时长较2025年假期日均增长21.6%，这反映出"年味游"正在从"快闪 打卡"转向"沉浸体验"。江西婺源从白天观光拓展到全天候体验，夜间时段傩舞、板凳龙、鱼灯巡游依次登场，100多项非遗民俗轮 番上演，吸引四海游客在烟火气中感受地道的中国年。 科技元素打造沉浸式互动体验 央视网消息：为期9天的春节假期2月23日收官，文旅消费活力十足，新场景新业态不断涌现。 春节前8天：全国城市公园接待游客超2.7亿人次 记者2月23日从住房城乡建设部获悉，2026年春节假期前8天（15日—22日），各地城市公园共举办文创市集、非遗展演、华彩灯会 等近1.5万项特色活动，接待游客量超过2.7亿人次，带动消费近70亿元。正值冬奥会赛期，不少城市公园将冰雪活动融入到新春游 园活动中，总台春晚的机器人也从屏幕中走到公园百姓身边，各类科技展示应接不暇，解锁多元新春游园新体验。 非遗年俗特色旅游持续火热 中远程目的地旅游热度攀升 2026年春节，9天假期让人们有了更充裕的时间阖家团圆，"探亲+旅游"、反向过年、分段旅游、错峰旅游等成为过年新方式。冰雪 游、避寒游带动云南、海南、黑龙 ...

Core Insights - The article discusses emerging trends in cultural and tourism consumption in 2025, highlighting the integration of events, performances, and exhibitions with tourism experiences to drive economic growth and visitor engagement. Group 1: Event-Driven Tourism - The "Su Super" football league attracted over 2.43 million spectators over 175 days, demonstrating successful integration of sports and tourism [1] - During the "Su Super" season, A-level tourist attractions in host cities received 25.12 million visitors, a 17.38% increase year-on-year, with external visitors increasing by 23.22% [2] - The integration of sports events with tourism has led to significant increases in related consumption, with intercity football events boosting tourism, accommodation, and dining sectors [2] Group 2: Concerts and Performances - In Hangzhou, large concerts attracted 850,000 attendees and generated ticket sales of 765 million yuan, leading to over 4.5 billion yuan in comprehensive cultural tourism consumption [3] - In Nanning, concerts contributed to over 3 billion yuan in city-wide consumption, while Haikou hosted 22 large concerts, attracting 441,100 attendees and generating 2.16 billion yuan in economic benefits [3] - The trend of "ticket root economy" is emerging, where concert attendance drives significant additional spending in related sectors [3] Group 3: Cultural Exhibitions and Film Tourism - The popularity of films and TV shows has significantly boosted visitor numbers to related sites, with the film "Nezha" increasing visitors to Sichuan's Nezha Palace by 300% [5] - The Shanghai Museum's exhibition on ancient Egyptian civilization attracted over 2.77 million visitors and generated 760 million yuan, setting a world record for museum exhibitions [6] - The rise of themed exhibitions and immersive experiences reflects a shift in tourism preferences towards cultural engagement and deeper experiences [7] Group 4: Rural Tourism Growth - The UN's "Best Tourism Villages" award ceremony was held in Anji, Zhejiang, highlighting the growth of rural tourism in China [8] - In the first half of the year, rural tourism received 24.88 million visitors and generated 9.24 billion yuan, marking year-on-year increases of 7.9% and 8.6% respectively [9] - The development of rural tourism is shifting from quantity to quality, integrating creative learning and local culinary experiences [9] Group 5: Enhanced Customer Service - Tourist destinations are increasingly focusing on customer service, with examples including providing raincoats during inclement weather and improving amenities in popular tourist areas [10] - The shift from a one-time consumption model to a long-term reputation-building approach is evident in the tourism industry [10] - The emphasis on high-quality, personalized service is seen as a key direction for the future of tourism [13]